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Social Media In Financial Services Supriya Sharma You Tube
1. Leveraging Video
in a Social context
Google / YouTube
Supriya Sharma
ssharma@google.com
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2. 4,700,000,000
ONLINE VIDEO STREAMS PER MONTH
Source: comScore Video Metrix, April 2009
3. Huge rise in time spent on YouTube Worldwide
2nd biggest site in minutes. 3rd biggest in terms of audience.
Mary Meeker 2009 – Comscore global, 08/09
4. 20 hrs of video uploaded every minute
So how much is that exactly, put in context?
Source: ‘Did you know 4.0’ video. XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler
6. Using YouTube
Top 5 tips on leveraging Video for Financial Service brands
Understand the environment, get started, and innovate!
1. Upload content. Tag it. Make it relevant.
2. Give your brand a home. Promote it.
3. Don’t be afraid of feedback.
4. Understand your audience. Test your creative.
5. Utilize the API. It’s free!
17. Understand your audience. Test your creative.
YouTube Insight, and YouTube Insights for Audiences
• YouTube Insight gives you in depth data • Insights for Audiences provides a window
about how popular your videos are, who’s into your specific interest group: who they
watching, where and how they got there are, what they watch, search for, and where
they are concentrated.
22. New to YouTube
Promoted Videos Pre Roll Ads
Mass reach on our partner watch pages
1 Discover Videos by
Entering Keywords
2 Watch Videos and Click
on Related Videos
Channel 4
Discover Videos on the Deal
3 Google Content
Network
Shows Pre Roll Ads on Google Video Network
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