Social Media In Financial Services Nicola Webber The Gate
•Transferir como PPTX, PDF•
1 gostou•611 visualizações
Recomendados
Recomendados
Mais conteúdo relacionado
Mais de Philip Calvert
Mais de Philip Calvert (20)
Último
Último (20)
Social Media In Financial Services Nicola Webber The Gate
- 1. How to build your financial services brand in the social media space
- 2. 1. Branding
- 7. In many ways, choosing an adviser is a leap of faith
- 8. It all comes down to this Which company will help me feel confident about my financial future and that of those who rely on me? Will you deliver the cheque and will it meet my expectations?
- 9. “I don’t know who you areI don’t know your company.I don’t know your company’s product.I don’t know what your company stands for.I don’t know your company’s customers.I don’t know your company’s record.I don’t know your company’s reputation.Now - what was it you wanted to sell me? ” Moral – Sales start before your salesman calls (Source: Advertisement for McGraw Hill Magazines.)
- 10. Branding is something you do already
- 11. Or is it?
- 12. Branding your business – 3 steps 1 Consider what you’d like people to remember about you
- 13. 2 Think about what makes you different and try to bring that out in everything you do (Remember to be customer focused).
- 14. Branding your business 3 Be single minded. It is an old marketing maxim. If you throw one ball to someone, they will catch it. If you throw several, they are unlikely to catch even one. “A man may be so much of everything, that he is nothing of anything.” Samuel Johnson The best communications focus on one message.
- 15. Your two most valuable commodities Trust Reputation
- 16. Clarity and consistency build trust and reputation Clarity Clear about who they are, what they stand for and what they offer their customers. Consistency Consistent in their presentation, in their character and in their messages. Each of these builds trust and reputation
- 17. Your social media presence is the clothes you wear on the internet Your social media presence is the clothes you wear on the internet: Speak with one voice consistently across all channels Keep your ‘brand’ in mind in every interaction Make sure everyone is on board Good English is important – check your spelling and grammar
- 20. Branding Summary 1. Why brand? To communicate what you offer, your unique qualities and experience 2. Branding your business To build trust and reputation and instil confidence in your customers 3. Communicating consistently To be consistently recognisable through clarity in identity
- 21. 2. Projecting
- 23. The extended visibility of your brand: So from stationary, to website, to all the available channels
- 24. Why bother? Real time search The extended visibility of your brand: So from stationary, to website, to all the available channels
- 25. Why bother? “Everything you now do with social media will have an impact on search” Cedric Chambaz, Microsoft
- 29. Need image for telling stories
- 32. How-tos
- 33. Stories
- 36. tweetmeme
- 37. slideshare
- 47. Don’t allow voids to develop around your brand
- 48. Brand advocates
- 50. 2. Projecting
- 51. 3. Conversing
- 52. And finally…
- 53. Thank you www.thegateworldwide.com twitter.com/TheGateLondon http://uk.linkedin.com/in/nicolawebber ‘nicolawebber’ Nicola Webber All images from flikr > Commercial