Search, Social & Online Reputation Management for Professional Service Providers
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There are very specific concerns that professionals need to deal with. Doctor's, lawyers, CPA's have their name and brand intertwined. This slide deck focuses on a high level look at the best practices and pitfalls of doing business in the modern online environment.
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Search, Social & Online Reputation Management for Professional Service Providers
- 1. Professional Services Search, Social and Reputation Management Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones. - Department of Defense news briefing, February 12, 2002
- 2. What we’ll cover • What exactly is search engine optimization • Best practices for building, promoting and defending your brand online • Do you need your own website? • Why social media is a two edged sword
- 3. This is your website during the planning and design stage
- 4. This is your website 1 year after launch
- 5. A modern online presence is not “set it and forget it” In December of 2011 there was an estimated 366 million websites on the Internet
- 6. You need to stand out
- 7. How to stand out on the web • Create something so awesome that everyone links to it. • Create specific content for your niche that is relevant and authoritative and slowly gain links. • Become a known expert that is sought out for your content on other sites. • Become the most helpful person on the planet in your niche.
- 8. How to stand out on the web Create specific content for your niche that is relevant and authoritative and slowly gain links. For normal people, this is really the only logical strategy
- 9. PAID LOCAL PAID
- 10. This is how Google decides what your site is worth
- 11. How authority flows through the web
- 12. Figuring out where you stand The web is a tapestry of inter-connected sites. The more connected your site is, the more the search engines will value it.
- 14. So we’re doing pretty good right? Yes, but time and effort can make a big impact without really going out of your way.
- 16. What’s involved? your website • Create a strategy • Create content • Spending time creating more content • Finding sites to link back to you • Look at your analytics to figure out what’s working and do more of it • Look at what’s failing and stop doing it
- 17. What’s involved? your personal time • Commenting on other good articles • Creating content for other sites • Answering questions • Social media engagement • IRL networking
- 18. Crossroads
- 19. Do you try to do all the work on your own?
- 20. Do you team up and get some help?
- 21. Online Strategy why you do what you do
- 24. The old reality You look like a I love my new pipe total dork
- 25. The new reality I need to eat I love being dinner ASAP wireless I hate the airport
- 27. Online Reputation Management It’s all you have online
- 28. Stay in control
- 29. Keep control of your name/brand in the search results
- 30. Tell them what you want them to do
- 31. Thank You http://www.linkedin.com/in/pbuckley http://twitter.com/1918