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"Managing Personas Online", Phil Gomes, Edelman Digital

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This was my presentation at the 2009 Mesh Conference in Toronto, April 8, 2009.

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Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com
About the Speaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr User: william couch
How Did We Get Here? Flickr User: DaDaAce
1980s 2000s Flickr User: Richard Pluck, Sept. 6, 2006 Flickr User: Stef Noble, Aug. 17, 2004 Flickr User: Robleta, Oct. 31, 2007
Flickr User: djwudi
 
 
 
 
 
 
 
Things to keep in mind… Flickr User: Saxcubano,March 31, 2007
 
 
 
c. 1996
You knew the rules before! Flickr User: g.originals
Flickr User: churl
Flickr User: emtboy9
Credit: ICanHasCheezburger
Flickr User: MontanaRaven
Flickr User: northstander – is close to coming back
Credit: eggnyte
 
 
 
 
 
 
 
 
 
Flickr User: unknowndomain
Flickr User: Articulate Matter Flickr User: teaeff
Flickr User: féileacán
Flickr User: danzden
Where does all this leave us?
Flickr User: Luna diRimmel
 
Personal Professional Perso-Professional
Flickr User: Green Heat
Credit: Louis Gray
 
 
 
 
 
 
Flickr User: wave cult (luis.m.justino)
Your greatest successes start really, really small Flickr User: Dude Crush, July 5, 2007
Assume you’ll never stop feeling like this… … and that’s not a bad thing.
This is a fantasy… Flickr User: pbo31, Feb. 7, 2006 … someone in your organization is screwing up online right now!
It’s your turn to be the hero and lead... Flickr User: yovenice.com, June 4, 2008
Flickr User: Jeff Bauche, Jan. 30, 2008 … just know that this transformation is everyone’s job.
Use a common, familiar language Flickr User: photobrad, Oct. 9, 2006
Flickr User: ben110, Oct. 3, 2007 If you presume expertise in your online presence, seek to educate...
… rather than sell Credit: ICanHasCheezburger Flickr User: victoriafee
Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com

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