Skeptical about Twitter working for you? This brief presentation will show you how to make Twitter work for your personal brand, your corporate brand, and anywhere in between. I included the key points I covered as words after the photos, as without the points the deck is impossible to follow.

1. #twitterworks
@philgerb

2. Fast Facts About Phil
•Hometown: 996
•Navy veteran
•Licensed Stock Broker
•IT for 15+ Years
•Author of 2 Books
•Reader of 1000s of books
and blogs
•Connected to 1000s of
people
•Always looking to help

4. Start with your purpose
Why do you want
to use social media?

6. Listen to what people are already
saying
About you
About your brand
About your keywords

8. How do you want to be
perceived?
Brand?
Person?
Brand+person?
Corporate?
Character?

12. Manage Your Signal: Noise Ratio
Minimum 5:1
Better 10:1
Best 25:1

15. Search.Twitter.Com
Search and you shall find!

16. Follow relevant hashtags
• #smbmke
• #bloodybrunch
• #leaderchat
• #writechat
• #blogchat
• #makeupyourownchat

19. Feed Your Friendlies
Take care of those
who take care of you!

21. #twitterworks
@philgerb

22. Photo Credits
• Fotolia.com – Question Signs, Listen, Signal:Noise
• Avatar slide (L-R):
– @steveroesler, some new user, @brandyourself,
@pezzettino, @tojosan, @quadgraphics,
@yellowledbedder, @douglaskarr, @gradversity,
some other new user
• Twitter background slide (L-R):
– @augieray, @gradversity, @yellowledbedder
• Green Question Mark
– http://www.flickr.com/photos/mikecogh/3086805262