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New Media and You:
Making IT Work For You!
                Phil Gerbyshak
        President Brew City HDI
   HDI Midwest Regional Director
What is New Media?
How have you used
      new media?
Why do I use new media?
    Research new ideas


    Connect with people I know (and need to

    know)
    Share my ideas


    Make a name for myself

Rules of New Media
    No silver bullet


    More tools than time


    Everyone is different


    Be YOU – a real person


    Push versus Pull – Pull wins


    It’s all WIIFM

Let’s Talk About Tools
Google
Google Alerts
Connect Your Network
    LinkedIn


    Plaxo

Lots of Ways to Share Content
    Blogs


    Podcasts


    Newsletters

Google Reader
140 characters is not
much room to say what
       you want to say
Share something small
    Twitter


    Plurk


    Facebook status


    Plaxo status

What can you do?
    Dabble a bit


    Find something you like and learn it well


    Share your knowledge with someone


    Ask LOTS of questions


    Have fun!

Connect with Phil
    Username is philgerb on most new media

    places
    Google “Phil Gerbyshak” to find me all over

    the web (popping up in new places)
    Email me: president@brewcityhdi.com


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New Media And You - Brew City Hdi

  • 1. New Media and You: Making IT Work For You! Phil Gerbyshak President Brew City HDI HDI Midwest Regional Director
  • 2. What is New Media?
  • 3. How have you used new media?
  • 4. Why do I use new media? Research new ideas  Connect with people I know (and need to  know) Share my ideas  Make a name for myself 
  • 5. Rules of New Media No silver bullet  More tools than time  Everyone is different  Be YOU – a real person  Push versus Pull – Pull wins  It’s all WIIFM 
  • 9. Connect Your Network LinkedIn  Plaxo 
  • 10. Lots of Ways to Share Content Blogs  Podcasts  Newsletters 
  • 12. 140 characters is not much room to say what you want to say
  • 13. Share something small Twitter  Plurk  Facebook status  Plaxo status 
  • 14. What can you do? Dabble a bit  Find something you like and learn it well  Share your knowledge with someone  Ask LOTS of questions  Have fun! 
  • 15. Connect with Phil Username is philgerb on most new media  places Google “Phil Gerbyshak” to find me all over  the web (popping up in new places) Email me: president@brewcityhdi.com 