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Using customer behaviours to redefine digital targeting
1. Using customer behaviours
to deliver results
How digital can redefine targeting
Phil Smith
Managing Partner | Ideagarden Australia’s Only
Dedicated Email
Marketing Summit
November 6th-7th
Royal Pines Resort
Gold Coast
Australia
30. HOW WOULD A BEHAVIOURAL STRATEGY
IMPACT THIS?
• Tag customers – use data to inform the strategy
• Work with your media, creative and ad-serving partners to
identify those accessing the site’s relationship to the brand
• Optimise the experience by delivering relevant messages
• Watch costs per acquisition decrease and campaign
effectiveness increase…