1. Online Marketing & More
• Ways to make money from the internet
• Where to register and host
• Content Management Systems (CMS)
• Blogging Will Get You More Traffic
• Niche Markets
• Leverage Technology and Time
• Marketing Funnels
• Marketing Avenues
• Keyword Volume
• Landing Pages http://slideshare.net/phelanriessen
• Conversions
• Synopsis
• Q and A

2. Introduction
Phelan Riessen - Digithrive
• Previous business - Planet Apparel for 17 years
• Greek Fonts & Drop Shipping sites, Startups
• On the web since ’97, Prodigy ’91, BB’s before
• Email: phelan@digithrive.com
• Twitter: @imagium

3. Who's selling what?
• Who already has a business?
• Who has a website for it?
• Are you getting the results you want?

4. Ways to Make Money Online
• MLM's • Digital downloads
• Drop ship • Membership sites
• Products and services • E-commerce
• Affiliate marketing
• Start Ups

5. Places to Register and Host
• Good Practices
– Email VS Gmail/Yahoo/AOL etc.
– Register one place
– Host another

6. Content Management Systems
Make use of technology and automation
• WordPress
• Drupal
• Joomla
– One Click Install
– Utilizes a framework
– Low cost, open source
– Plugins, Extensions
– Customizable
– Minimal use of HTML code
– Plenty of developers

7. Fresh Content Gets Higher Traffic
Optimize Your Automation with WordPress
- Fresh Content
- Blog often

8. Find a Niche Market
• What do you like? What are you an expert at?
• Find a pain in the market and fix it
• Become the Authority
– Customers come to you
– Opportunities for articles – inbound links
– Able to attack and resolve their pains
• How to implement:
– Multiple websites
– Landing pages
– Check it over with your existing clients
– Test
– Utilize both Online and Offline advertising
• Strategies
– Speaking their language
– Benefits over features
– SEO opportunities

9. Finding Keywords
• https://adwords.google.com/select/KeywordToolExternal

10. Leverage Yourself
E-lance, The 4-Hour Workweek and other ways to leverage time
• oDesk.com • Fiverr.com
• Elance.com • 7Richer.com
• Guru.com • TenBux.com
• ScriptLance.com • Gigbucks.com
• Freelancer.com • FiftyTown.com
• GetACoder.com • UpHype.com
• VirtualEmployee.com • Zeerk.com
• Affordable Programmers.com
• PeoplePerHour.com
• AmazonTurk.com

11. Marketing Avenues
• Social media and networks - Facebook,
Google +, LinkedIn, Twitter, Stumble Upon
• PPC - sponsored ads
• Building traffic - SEO, link building

12. Marketing Funnel
X Visitors = X interests = X requests = X conversions

13. Website Conversions
• Pay Per Click Sponsored Ads
• Lead Captures or Give-a-Way
• Conversions
Do’s & Don’ts
• Do Capture Info
• Do have a clear
Call to action
• Don’t send PPC to
your home page

14. Landing Pages
• Create specific pages for your product
• Track your metrics – Use Google analytics
• Return on Investment – ROI
– What’s a client worth to you?

15. Leverage Social Networks
• Fish where the fish are feeding
• Be the authority

16. Start to Finish Synopsis
• Find a Niche
• Build a Website
• Create a Campaign
• Conversion
• Test and Refine
• Rinse and Repeat

17. Questions and Answers
http://slideshare.net/phelanriessen
Company: www.Digithrive.com
Email: phelan@digithrive.com
Twitter: @imagium

18. Integrated Web Services
•Web Design •User Experience
•Web Marketing •Ecommerce
•Web Development •Content Management Systems
•Social Media •Search Engine Optimization
•Web Strategies •Search Engine Marketing
•Website Maintenance •Hosting