Some extracts from this slideshare on http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

1. big fan this
A year ago, Facebook "Like Button" replaces "Become A Fan"

2. Following brands on social media is driven
by the actual User Experience
46% are following a brand due to their brand
usage and 29% after a recommandation by friend

3. Consumers prefer e-mail over social
network to ask questions to brands.

4. 57% follows a brand
Average no. of brands followed : 20,2
American Internet users are using 2,1 social networks

5. Daily log in /
65% several times a day, for Facebook
36% for Twitter
The more networks someone uses, the more
time spend per network

6. Smartphone owners have a more intensive
social media usage. Yes, it
's true!
56% of connected smartphone users
follow a brand on social media

7. Credits
InSites Consulting comprehensive survey
amongst more than 9,000 consumers in 35
countries about their social usage.
MA3