16. LinkedIn
Gateway To Your
Business Network LinkedIn links
employers and
job seekers
LinkedIn is a free
business social LinkedIn links
networking site that customers, comp
allows users to anies and
create a suppliers
professional profile
visible to others
LinkedIn links
you to your
future career
17. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
ABOUT
147 MILLION*
LINKEDIN MEMBERS WORLDWIDE
* This number is an approximation of total member registrations
Credits: Amodiovalerio Verde
20. LinkedIn Search Engine – Algorithms
◦ 40 times more likely to be found if profile is 100%
◦ Recommendations double key word strength for job
with recommendation
Internet Search Engines
◦ Google loves LinkedIn
PEOPLE
◦ Does it make sense to reader?
21. Settings Home Profile Contacts Groups Companies
31. Industry and postal code
A current position with description
Two more positions
Education
At least 3 skills
Profile photo
At least 50 connections
32. Summary
Who you are
What you do
Why you do it better
Use Specialties Creatively
Interests and Skills to
load keywords.
use the
LinkedIn
Use Conact Info to template
write closing that may
also be a call to
action.
33.
34. Build Your Profile
Important rules of the road!
Do not spam for Obey the rules of
connections! the shaded box.
Intentionally or No email address
unintentionally and no contact
information.
38. Linkedin
Gateway To Your
Business Network
Events
•Search for continuing education.
Let people know what you have
been studying and following.
Boxnet
•Allows people visiting your profile
to download files –
brochures, resumes, articles, and
newsletters.
Slideshare
•Create a powerpoint to highlight
your career or your business.
Search for other presentations.
52. LinkedIn
Gateway To Your
Business Network
Twitter, Facebook and
LinkedIn
Convergence of
Social Media
A sign of this
convergence is
Signal
53.
54. Profiles to 100%
Vanity URL
Frequent status updates
Prominent Contact Info
Personable Summary
Specialties keyword field
Skills keyword field
Interests keyword field
Use of groups
Effective use of apps
Closing Call to Action
64. Linkedin
Gateway To Your
Business Network
Robust Facebook
Profile Fan Page
Hootsuite
Next LinkedIn Video
Steps Answers
Twitter
Advanced Blogs
Search
65. Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed
• LinkedIn grows your network to help you find
customers
• Provides you with research tools for sales calls and sales
training
• Your network continues to be an asset as you and the
company move forward
66. Learning
• Profile Optimization $150
• LI Business Page $75 - $225
• Social Media Training $75 per hour
Leveraging
• Search and Use Training $75 per hour
Linking
• Combining Twitter, Facebook Business
Page, LinkedIn with Tweetdeck or Hootsuite $75 per
hour
67. Employee Search Service Using
The Power of LinkedIn
◦ LinkedIn Ad and Job Description
◦ Unlock LinkedIn Matches
◦ Review applicants
◦ Conduct phone interviews
◦ Present 3 to 5 final candidates
◦ $1,500 - $2,500
71. Linkedin
Gateway To Your
Business Network
Thank You!
Paul Hattimer, CCM
In/paulhattimer
@phattimer
facebook.com/paulhattimer
817-889-1757
phattimer@gmail.com
Here are some definitions of Social Media to consider when discussing what Social Media is and isn’t. Reinforce with students that the key to marketing on Facebook is learning how to engage customers in a dialog."A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction."http://searchenginewatch.com/page/glossary"Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website."www.onlinematters.com/glossary.htmSocial media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. en.wikipedia.org/wiki/Social_media