Netflix Exemplar

Exemplar Site: Netflix Mary Catlin COMM-6961: Information Architecture 2. March, 2009

Information-Seeking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online vs. In-store ,[object Object],[object Object]

Organization Scheme: Hybrid, by genre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organization Scheme ,[object Object],[object Object],[object Object],[object Object]

Organization Structure: Narrow and Deep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organization Structure: Database ,[object Object]

Database => Metadata ,[object Object]

Navigation Global Local Contextual

Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Labeling ,[object Object],[object Object],[object Object]

Search ,[object Object],[object Object]

Search ,[object Object],[object Object],[object Object]

Fancy Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Netflix Exemplar

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