2. EARTH HOUR SO FAR
In 2011 Earth Hour reached over 1.8 billion
people, with more than 5200 cities and
towns taking part in 135 countries across
every continent.
Beyond the Hour
People needed the incentive to do more
than just switch off their lights for an hour.
Now
We need to empower the community and
show them that they are making a
difference.
3. I WILL IF YOU WILL
I WILL IF YOU WILL - consolidates Earth Hour’s growth
Beyond the hour.
• Incentivises action
• Creates social capital
• Brings sustainability to the ‘water cooler’
4. I WILL IF YOU WILL
•A simple promise and a challenge
• Mass participation and mechanism for companies
and people to take part
• Fun, viral, interesting
•Goes beyond the hour and gets people talking
5. CORPORATE EXAMPLE
Pocoyo will...plant
10,000 trees if …
Pocoyo fans…
10,000 play his
online recycling
game on
pocoyo.com
6. CORPORATE EXAMPLE
HSBC CEO “I will cycle to work for
a week If 50,000 customer
convert to paperless banking”
6
7. HOW ABOUT YOUR
CORPORATE?
A CEO, a director or a manager
can challenge your staff with
simple and feasible challenges.
Just practice and follow up!
A CEO can challenge your staff “I will
travel to work by bus once a week if
you change to read electronic news”
Otherwise, you can call upon your
staff to follow you like “I will use
cloth bags instead of plastic ones,
will you do with me?” 6
9. I WILL IF YOU WILL
• A CEO can challenge his/her staff
A corporate can challenge other corporates
• A staff can challenge his/her colleagues
• An individual can challenge their friends/families
8
10. Everyone has the power to change the world they live in…WILL YOU?
Everyone has the power to change the world they live in…
