Solo Ads aren't the best way to build your business they’re the only way you can build your business online and start earning in a reasonable amount of time!

1. Solo Ads…
http://GuaranteedSubscribers.com
Your Guide to Using Solo Ads
Solo Ads aren't the best way to build your
business they’re the only way you can build
your business online
and start earning in a
reasonable amount of
time!
That’s how important it
is to learn and develop
this marketing skill.
Email Marketing is
hands down the single
MOST EFFECTIVE method of building any
business and earning money, as you will
discover in this post.
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2. What's a Solo Ad?
Solo ads are an email message that's sent to a list built by someone else.
You're literally renting their list and benefiting from the work they did
to build it. This technique is used in internet marketing to build a list or
market to a targeted audience for fast results.
Why Use Solo Ads?
Because Email Marketing is still the fastest, most
effective advertising method used for earning the
big money consistently... No matter what your
budget: Big, Small or None, there's NOTHING else
even close to producing these types of results!
The latest study by Monetate proved that
Email Converts Higher than Social and Search
Combined.
That's right targeted email ads out-perform
Google Search and Facebook results combined.
93% of consumers (Buyers) have provided an email address for a
promotion.
Only 17% of consumers check Facebook for promotions, and only 3%
check Twitter for promotions.
Surprisingly, in spite of these statistics, this important marketing
method is ignored by many marketers and businesses alike when
developing their marketing plan. The irony of it is that many businesses
spend the majority of their internet marketing budget on the lower
results of SEO and very little on direct contact marketing through email.
No matter what your budget is, if you expect to earn any money at all
you must use Solo Ads!
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3. Surprising Email Marketing Statistics
Over 58% of people read their email first when going online, conversely
only the first three positions in the free organic search results get any
views, not to mention the competition from the paid ads that are also
competing for those same eyeballs!
You might have an only one in ten million chance of getting a Google
search ranking of #1 for a targeted keyword, but you get a 100% chance
of getting your Solo Ad in the inbox of a Prospect that has chosen to Opt-
In to your list.
People OPT-IN because they want to... 77% of the people surveyed said
that email was their PREFERRED method of receiving a promotion.
Second place was Direct Mail with a distant 9%!
66% of people who receive email ads have made a purchase as a
result… Email is the King of online marketing and Solo Ads are a big
reason why…
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4. Selling or Relationship Building?
The above statistics should clearly answer that question… people prefer
email marketing by a factor of 3 to 1 over anything else… and two-thirds
of them have made a purchase as a result of being marketed to by email.
Most people who make a purchase are more likely to
buy from you again! Shouldn’t they be on a list?
Some marketers have no interest in list building.
They know that if they have a high converting offer
the solo ad investment can be profitable immediately.
Why any marketer would waste the opportunity to
place a buyer on a list by only sending a one time
sales promotion with no opt-in is beyond me. The
very idea that you only get one shot at their business is absurd.
Undoubtedly you’ve spent a great deal of time and money to get your
message in front of them, why not ask them opt-in to your mailing list so
you can earn from them multiple times?
Why Buy Solo Ads?
It is a huge time saver for you! You are literally using other peoples list
to build your own faster!
The solo ad supplier has spent a significant amount of time and
probably money marketing to a lot of prospects just to get those opt-ins
who were interested enough to join his list. He did all the work to build
an active list that you get the opportunity to market to.
You benefit from his work, his marketing skills and his investment! Solo
ads are the most powerful strategy in building a responsive list...
because you're marketing to people who most likely have already made
a purchase from the list owner. You have access to proven buyers for a
relatively low cost.
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5. Solo Ads that Work
Targeted Solo Ads are the only Solo Ads that Work consistently.
When the list is targeted or even semi-targeted to your niche you have
the advantage of promoting an offer sooner
than you could possibly do in a cold random
market. That means that these prospects have
already shown an expressed interest in what
you are marketing and are more likely to join
your list and buy what you are offering in
future mailings.
It’s the relationship, your knowledge and your expertise that makes
them want to buy from you, but building a list from someone else’s
already targeted list grows your targeted list faster.
Free Solo Ads vs. Solo Ads for Sale
The old rule: “You Get What You Pay For” holds true here. Solo Ads for
Sale (Paid Solo Ads) typically outperform Free Solo Ads every time. Of
course there are no guarantees of performance; your ad could be a
stinker that absolutely no-one is interested in.
But, in general purchasing an ad from a reputable marketer with a
sizable list will give you a much better chance of success than the Free
Versions.
Free Solo Ad sites can include Ezine Solo Ads,
Safelists, Text Ad Exchanges, List Builders, Email
Blast and Traffic Exchanges. Not all are Free and
not all are bad!
If you’ve heard the term “Contact Solo Ads” it was
from the Free Ads industry that this was originated.
Many Free Ad sites encourage their members to open two email
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6. accounts one for their important contacts so they can be contacted
(Contact Email address) and the other to receive the ads sent by
members of the list (List Email address). List email is less likely read by
the prospect.
Contact Solo Ads cost a little more but are sent to their contact email
address where they will likely read it. Eventually the contact email
address becomes just another list address that is seldom read by the
prospect.
You can read our post “Free Solo Ads that Waste Your Time” to get a
better idea of how to use this segment of the industry.
Cheap Solo Ads
They should be called low cost solo ads since they are not a bad
resource for those on a limited budget. The best resources for Cheap
Solo Ads are the Super Solo Ad sites.
Super Solo Ads, Mega Solo Ads, Supreme Solo Ads are all ad services that
provide a way for you to send an ad to multiple ad sites at once for a
fee. These ad sites are membership sites whose members are double
opt-in recipients of your ad.
These sites are generally not targeted but you often get to send more
than one ad to the lists. The better services will not allow you to send
more than one ad per day and some restrict the number of ads sent per
day.
Keep in mind most of these membership sites are still adding new
members so you always have a fresh audience. Also remember that
prospect often need to see 4 to 7 mailing before making the decision to
add themselves to your list.
Look for Super Solo Ad sites that show the ad clicks for previously sent
ads. You will see a varying number of clicks so keep in mind that the
quality of the ad does make a difference.
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7. We recommend the following Super Solo Ad sites as a great place to
start with:
Ad Swaps
Another Free Solo Ad Alternative is Ad Swaps or Ad Swap JVs… You find
a marketer in your niche and agree to send a solo ad to each others list.
Unfortunately, if you have a new list of people that you haven’t built a
solid relationship with them yet, you risk burning out your list before it
ever pays you a dime.
Other problems that can occur are:
1. The swap partner doesn’t have a list
2. The swap partner has a burned out list
3. The swap partner over markets to your list
These relationships can cause problems so be careful. Safe Swaps are a
better less risky alternative for this type of marketing relationship.
At Safe Swaps the list owners are rated by other marketers who have
swapped or paid to send a Solo Ad to their list… The ratings are results
based giving you a much better gage as to who might be a reputable
marketer for you to do business with.
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8. Solo Ads Directory
When you’re looking for the term “Solo Ads Directory” in search you’ll
see a number of inconsistencies in the results.
Having worked in this industry since 1997 there are many highly
regarded Email List Marketers and Ad Swappers whose names are
suspiciously missing from most of the directories
listed.
In some instances the names listed at these sites are
people the site owner has worked with in ad swaps or
ad barter arrangements. The way it works is the site
owners will provide a listing on their site for the list
owner as a form of payment to that list owner for him sending the site
owners solo ad to his list.
This is just an online version of a “scratch my back I’ll scratch yours”
arrangement… A more reliable way to find Solo Ads for sale is from
honest Solo Ad providers at sites like Safe Swaps.
Solo Ads with Guaranteed Clicks
Not to be confused with Guaranteed Signups, Solo Ads Guaranteed
Clicks are the clicks of the link in your Solo Ads (sometimes called Solo
Ads Clicks) and the Guarantee is that your ad will continue to be sent out
to a list until you receive the number of clicks agreed upon.
Guaranteed Clicks are available as either paid or swapped however
there is no guarantee that you will get sales...
sales are determined by:
• the quality of your ad
• the quality of your original opt-in and
follow-up
• the quality of your sales ad
• the quality of your sales page
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9. • the price point of you product or service
• the quality of the list the ad is going to (targeted or not)
Guaranteed signups in most cases are paid to sign up and are not joining
from interest or desire to purchase from you. You can make sales with
guaranteed signups but they will be at a significantly lower rate that
from a targeted list of prospects or buyers.
How to Improve Solo Ad Results
First and most importantly build that relationship with your list so that
they become your personal focus group. They will tell you by their
response if you need to make any changes.
Test everything! That’s it you test everything you do and every place
you advertise.
Test Headlines, Ad Body, The Link, Your Close, the Ad Body… That is
how you insure the Best Solo Ads
Performance
Test the landing pages, the opt-in pages, your
autoresponder messages…
Test the resources you use to advertise… You
need to know who is delivering what you
paid for or if your swap partner is delivering
as promised.
You need to see the results of the clicks to know if the supplier is
sending you quality traffic or just a bunch of clickers for pay.
Knowing which places bring you the best results will not only build your
list faster but it will also save you both time and money.
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10. Solo Ads Review
Our Solo Ads Review: Email Marketing is hands down the best method
of marketing for investment of time, solid results and income. Solo Ads
are just a faster way of leveraging the hard work and list building done
by others to your benefit…
Targeted Solo ads get you in front of people who are most likely to
become quality prospects and valuable list members who in turn will
become long time customers. Work with reputable marketers who also
have your best interest in mind.
Solo Ads are your ticket to building a highly profitable business for the
long term!
Resources
o Solo Ads with Guaranteed Clicks is just one of
the Professional Marketing Services that Gina
offers: http://guaranteedsubscribers.com
o Free Solo Ad training in blog post format is available at
http://FreeTrafficHotline.com/Blog/
o MLM List Building and Email Marketing services are available at:
http://BigMLMList.com
o Safe Swaps gives you a platform for swapping or selling solo ads to
other list owners whose ratings and performance statistics are
readily available: Safe Swaps
http://GuaranteedSubscribers.com
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