Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community. This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn: Who should “tweet” for your company; How to create a unique and compelling Twitter presence; How to grow a quality follower base; The value of retweets and hash tags; How to express yourself in 140 characters; and The low-hanging fruit of business value.

1. Twitter for Business Paul Gillin, Author The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer

4. It’s a constant flow of information that yields continual discovery

13. Info tweet Retweet Help tweet Postman tweet Smiley tweet Youtweet Source: Sirona Consulting Check out this interesting article! http://bit.ly/bvnPDV RT @copyblogger Revised AP style guide http://bit.ly/bvnPDV New entry on my blog: http://bit.ly/bvnPDV @JasonFalls do you like @Backupify? I've heard of it but never from someone I trust who uses it. We just launched a new product! http://bit.ly/bvnPDV It’s snowing in Austin and raining in New York. Something’s wrong!

20. Building Followers: The Quality/Quantity Tradeoff

24. Dana Lewis (@danamlewis) and co-creator Arik Hanson created the Twitter hashtag #hcsm in early 2009 to stimulate a discussion of healthcare issues. It has become the most cited healthcare community on Twitter, drawing more than 2,000 followers for the moderator account, 50 to100 regular participants during each weekly scheduled chat and contributions from more than 200 people throughout the week. AdWeek used Twitter, video and near-real-time reporting to bring an eager US audience the latest news from the annual Cannes advertising festival. The coverage spiked the b-to-b magazine’s website traffic and provided comprehensive coverage of an event that’s crucial to its audience

25. Paul Armstrong has built a following of more than 24,000 people for his Twitter persona @themediaisdying. Last summer he was hired as head of social media for one of Europe’s largest public sector consultancies. A team of 16 publishing professionals collaborate on the satirical tweet stream @fakeapstylebook. They’ve amassed more than 218,000 followers in with just 1,700 tweets. They also have a best-selling book. Justin Halpern began recording his father’s off-color and often hilarious homespun wisdom on @Sh*tMyDadSays. Six months and 140 tweets later, he’s got 2.3 million followers and a TV show.

26. The Twitter Fan Page Wiki lists more than 700 applications. Everyone’s tastes are different. Some of my favorites: Big directory of businesses on Twitter Schedule tweets for later delivery Who’s tweeting in your area Continuous keyword/ hashtag monitoring Measures power, reach and authority of a Twitter account TweetStats analyzes your own Twitter activity Customer Twitter dashboard

27. Business Uses of Twitter

31. Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin Free bi-weekly newsletter; sign up at gillin.com