The document provides details on planning an event to launch Standard Chartered Bank's International Visa Debit Card (SCB IVDC) targeting Vietnamese business elites. The objectives are to introduce the new card, promote SCB's superior services, and strengthen relationships with elite customers. The event will be held at Legend Hotel Saigon and include welcoming guests, performances, a ceremony to launch the card, and entertainment. Decorations and activities are designed to emphasize SCB's history and convey that their services are naturally for the elite.

1. SCB IVDCLaunching Ceremony

2. The Agenda The objectives The banking service by SCB The target classification The Message / The Theme of the event The event ideas / conceptual development The event execution Set-up & decorations Event’s activities flow Activations and communication supports

4. The objectives of the event are to

5. Lively introduce of a new element to enrich the life-style of a very elite and top-prioritized group of the target, represented by SCB IVDC

6. Also, help levering the new & superior standard of service offered by SCB in the market

8. The Social Recognitionthat they do deserve

9. The Conveniencethat they can enjoy wherever & whenever they are

10. The Flexibilitythat is far beyond the norms they can ever imagine

11. The Rewardsthat they can only have with SCB top-premium service

12. All in the way that perfectly suits the people’s life-style in the top layer of the society

13. Customized & fully personalized benefits

15. People 35 – 50, Urban living.

16. Vietnamese top business owners.

17. Viet-Kieus and Expats living / frequently travelling to Vietnam.

18. How’s their life-style and what’s in their mindset?

19. International-minded

20. Naturally think they deserve best of the best in the service

21. Convenience, luxury, and premium facilities are not an “optional choices” in life that they should concern about.

22. “Being rich is not a matter of discussion. It’s the social grade and community recognition that could be the true benchmark for my pride!”

24. Business owners / directors / senior executives

25. Security market investors

26. Real estate investors

27. High-class property owners

28. Top individual tax payers

29. Their activities

30. Travelling (business and entertainment)

31. Golf enthusiast and exclusive members of social clubs

33. The SCB IVDC is a tool to help you to continue enjoying your social status unlimitedly. It’s actually a part of your life-style.

34. Thus, it’s yours personally. It’s a practical privilege that you can have in your daily life & not something vague that you have to admire from a distance.

37. It’s totally “customers-oriented” event

38. Make it a warm social gathering with styles and an opportunity where they can express yourselvesto the very absolute and exclusive class of the society.

39. Also, more illustrated with presence of top celebrities as guests

40. Conceptual development (Reasons to believe)

41. To sophisticatedly emphasize the great history of SCB’s banking service in the world

42. 150 years of history & glory

43. Landmarks in 70 countries

44. And all those heritage, expertise and solid experience will be transformed into customers’ convenience, flexibility, social recognition and personal rewards.

46. Top-class individuals selected by SCB and from SCB database

47. Authorities

48. Members of City Hall

49. National Bank officers

50. Celebrities

51. Top models

52. Show-biz Stars

53. The media

54. Papers & web-news correspondence

56. Exclusive areas at Legend Hotel Saigon

57. Driving way, front guests-release patio, entrance hall & pool-view dining area for guest reception

58. Pool-side area with stages, guests sofa and decorations to be used a the main space of launching ceremony

59. The timing

60. Friday evening with total easy-minded conditions

61. Between the second and the third week of August to avoid busy days of the months

62. Social time at 18:00 PM to 21:00 PM

63. To accommodate the target’s working habit.

66. Front door display with an old Citroen or a royal-styled carriage with SCB logo on the trunk

68. Reception desk for chest flowers and welcome drinks

69. PGs coded in blue with flower rings on the heads

70. Escorted with kids in white gowns with royal crowns & men in black Morning-wear & top hat

71. Raised velvet stage for welcome bands

73. Full blue carpet as honored pathway, leading to the Social Area, printed in white with pictures of world map and figures of the years since SCB’s establishment in 1853 till 2009.

74. Lined in both sides with wooden poles imitated as English royal guards

75. Blue-&-white silk drops & flowers.

77. Relaxing and high-class artistic environment with

78. 20 LCD slow slide-showing painting masterpieces.

79. 10 lighted pedestal boasting copies of ceramic artworks scattered randomly in the area.

80. Other 4 - 6 pedestals to host flowered candles

81. Candle lights and spot lights purposely on artworks presented

83. Main stage with huge LED backdrop for main entertainment artistic performance & speech delivery

84. Additional stage in form of a royal garden pergola for background performance (classic dancing).

85. 70 candled-flowers pads floating in the water surface, representing for the number of the countries where SCB is present in service.

86. A hug diagonal mock-up of SCB IVDC on the other side of the pool (also on the water surface) with a real-sized SBC IVDC attached as a detail of the mock-up.

87. A low and floor-lit floating stage for body dance during the ceremony launch.

88. 30 – 40 comfortable sets of relaxing sofa, again, with candles and flowers on the tables

90. Guest entrance and identification with invitation card. - SCB’s PR representatives saying hello and social exchanges.

91. Guests welcoming

92. Team holding a velvet-covered tray with welcome drinks (red wine, fresh orange, lemon tea and purified water at guest’s choice)

93. Chest flowers with guest’s name-tag

95. Coded PGs leading guests to the Social Area, where they can:

96. Admire and enjoy the pure beauties of art

97. Sip drinks, conduct social exchanges and make acquaintances with other honored guests.

98. Classical music on the background in the gentle and relaxing environment

99. Mobile service by sexy PGs with fancy masquerade masks to serve another range of social drinks.

101. Coded PGs also guiding guests to the Ceremony Area outside by the pool after flooding themselves with extreme senses of calmness and romanticism

102. Guests comfortable sofas for social drinks and fancy finger food pre-set on the tables

104. Live performed by well-known band seated behind the additional stage.

105. One nicely-dressed couple doing classical dances on the additional stage flooded with golden spot lights.

106. Pool lights off. Laser dance on SCB IVDC mock-up to balance lights for the whole space

108. All lights off. Music faded and stopped. LED backdrop dimming and turning black blank.

109. Violin solo emerges in the dark. Then LED backdrop turned on vividly with footages featuring spectacular ceremony of world cultures. (5 minutes)

110. Music off. LED backdrop turns blank. Spot lights focusing on stage, revealing beautiful dancers in a ballet dance. Stage lights & music turn on to provide visual effects on the dance. (10 minutes)

112. SCB authorized representative to give short speech to open the ceremony

113. Concrete introduction on the credentials of SCB worldwide as well as SCB Vietnam & re-assure company’s commitment to the market and the community.

114. LED slide-show presenting illustrative figures and pictures of SCB to support the speech.

115. Official introduction of the SCB IVDC

116. All lights off. Spot lights turn audience attention to the corner of the pool where there is a couple of dancers performing a magic body dance on the floating stage.

117. Floating stage slowly moving to the SCB IVDC mock-up on the other corner of the pool (body dance is still going on)

119. Official introduction of the SCB IVDC (continued)

120. The SCB authorized representative holding the IVDC and put it in a customized panel to activate festive lights and sounds

121. Pool lights at bottom & colored fluorescent lights along the pool edges

122. Fire-crackers footage on the LED backdrop

123. Confetti pop-up and festive plastic shots

124. Exciting tunes extracted from classical masterpieces.

125. All faded . SCB representative proudly introducing the benefits and also the superior function of the IVDC.

126. LED backdrop demonstrating the animation clips on the IVDC to accompany the speech.

127. Guests speeches and flowers offering

128. City Hall members

129. National bank authority

131. Acapella / opera performance

132. Saxophone solo with piano accompany

133. MC / SCB authority to conduct the lucky draw based on the identification number of invitation cards

135. Lucky draw announcement and prizes offered

136. Grand prize: an executive set of

137. An email-enable Blackberry phone / Nokia E75

138. An SCB IVDC

139. A branded leather card holder

140. First Prize:

141. Family resort holidays with pre-funded SCB IVDC for stay’s expenses

142. Second Prize: choice of authentic giftsBusiness pens / Silk ties / Leather belt straps / wallets / purses Ralph Lauren / Giorgio Armani / Gucci / DNKY perfumes Misaki pearls, featured watches and jewelry Candle-and-roses dinners for two Step dance and SCB’s thank-you speech Guests seeing off. Good-night chocolate box.

144. In form of a small-sized pirates’ wooden crate

145. With burnt logo of SCB on the outside.

146. Bedded with a layer of dry golden straw on the inside

147. The treasure inside will be

148. A piece of imitation leather in the style of a Pirate’s treasure map served as Letter of Invitation and agenda of the event.

149. Attached with a real SCB IVDC that will function as a pass-key Invitation Card at the event’s entrance.

150. Also, numbered to provide sense of limitation and exclusiveness.

151. Numbers can be used for Lucky Draw for premium prizes during the ceremony

153. Another small-sized pirates’ wooden crate with burnt logo of SCB on the outside. Also bedded with a layer of dry golden straw on the inside

154. Thank-You Letter with live signature of the SCB Chairman

155. Escorted with a featured gift to keep the attendants reminded of the Ceremony (and thus, of the SCB offerings in their banking service)

156. A nice crystal paper-weight with 3D carving by laser technology showing the pictures of

157. The Palace of Westminster & The Big Ben Tower,

158. SCB logo