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Startup Marketing on a Tight Budget: 14 Tactics

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Panayotis Gezerlis
Panayotis Gezerlis

A presentation on how to do Marketing on a tight budget, for web start-ups!

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StartUp Marketing On A Tight Budget
@pgezerlis
€                0   #1   2h/w   Get  a  mentor  who  knows  on-­‐line  Marke2ng   (you  will  be  surprised  how  many  will  happily  guide  you  to  the  “force”)  
€                0   #2   wks   GET   YOUR   MESSAGE   RIGHT  
€            25   #3   mo’s   Learn  Web  Analy2cs   Learn  how  to  communicate  ac2onable  data  to  HIPPO’s  
€  up2u   Your brand should #4   a  lot   fall in love with Social Media (remember to train)
€            25   #5   spare   Read  books  to  inspire  you  and  your  culture   Inspira2on  will  improve  your  marke2ng  tac2cs  
€  up2u   #6   fun!   Be  innova2ve  in  everything  you  do   (even  in  the  pain;ng  of  your  delivery  trucks)  
€                0   #7   fun   Show  your  face  to  the  world!   You  are  not  only  a  domain  name  or  company  brand  
€50/mo   3h/wk   e-­‐Mail   Marke5ng   Use  it   Effec5vely   #8  
€    up2u   Your happy customers GiveAll   is, probably, the best marketing u will have #9  
€              0   #10   A  Lot   ANend  as  many  business  plan,  start-­‐up,  funding  events  as  you  can   (where  you  can  evangelise  your  idea  and  market  it  to  the  world)  
€              0   #11   A  Lot   PR Build  a  list  of  reporters,  bloggers  and  influencers,  send  PR’s   (SEOp2mised),  contact  preferences  .  On-­‐line  PR  is  the  new  PR  
€              0   Market yourself #12   A  Lot   by creating Trust in your website
€      N/A   #13   A  Lot   The product is the marketing
Υποµονή & Επιµονή #14  
Feel free to contact me (presentation on slideshare.com) @pgezerlis

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Startup Marketing on a Tight Budget: 14 Tactics

  • 3.
  • 4. €                0   #1   2h/w   Get  a  mentor  who  knows  on-­‐line  Marke2ng   (you  will  be  surprised  how  many  will  happily  guide  you  to  the  “force”)  
  • 5. €                0   #2   wks   GET   YOUR   MESSAGE   RIGHT  
  • 6. €            25   #3   mo’s   Learn  Web  Analy2cs   Learn  how  to  communicate  ac2onable  data  to  HIPPO’s  
  • 7. €  up2u   Your brand should #4   a  lot   fall in love with Social Media (remember to train)
  • 8. €            25   #5   spare   Read  books  to  inspire  you  and  your  culture   Inspira2on  will  improve  your  marke2ng  tac2cs  
  • 9. €  up2u   #6   fun!   Be  innova2ve  in  everything  you  do   (even  in  the  pain;ng  of  your  delivery  trucks)  
  • 10. €                0   #7   fun   Show  your  face  to  the  world!   You  are  not  only  a  domain  name  or  company  brand  
  • 11. €50/mo   3h/wk   e-­‐Mail   Marke5ng   Use  it   Effec5vely   #8  
  • 12. €    up2u   Your happy customers GiveAll   is, probably, the best marketing u will have #9  
  • 13. €              0   #10   A  Lot   ANend  as  many  business  plan,  start-­‐up,  funding  events  as  you  can   (where  you  can  evangelise  your  idea  and  market  it  to  the  world)  
  • 14. €              0   #11   A  Lot   PR Build  a  list  of  reporters,  bloggers  and  influencers,  send  PR’s   (SEOp2mised),  contact  preferences  .  On-­‐line  PR  is  the  new  PR  
  • 15. €              0   Market yourself #12   A  Lot   by creating Trust in your website
  • 16. €      N/A   #13   A  Lot   The product is the marketing
  • 18. Feel free to contact me (presentation on slideshare.com) @pgezerlis