Presentation given in March 2008. Hence some numbers are out of date today (Feb 2009). I present with visuals to support my points rather than printing my handouts on slides. Therefore you'll need the handout as well to get more out of this. You find the handout here on slideshare as well.

1. Mobile social networking
phenomenon
Per-Fredrik Hagermark
co-founder

2. humans are
SOCIAL
viable
BUSINESS
MODELS
moment of
INSPIRATION

4. party over?

6. Humans are social by nature!

7. Mobile is the largest
communication platform in
the world!

8. > 2 billion users

9. Penetration of population (%)
12
computer
Global
34
mobile
45
computer
Europe
99
mobile
0 25 50 75 100

10. 5 billion reasons

11. 1-4 % of all mobile users

12. So
what?!

13. 2006 digital media revenue
(USD ‘000)
4.000
3.000
2.000
1.000
0
iTunes TV interactivity Net gambling Net adult MoSo

14. Mobile
Content
operator
Provider
portal
0.50 $ 1$

15. Off-Portal
Content
Provider
Mobile
1$
operator
0.70 $
PSMS
0.80 $
Gateway

16. Off-Portal
Content
Provider
Mobile
operator
$
portal
Ad
Network
Clicking on ads
$
Advertisers

22. testimonials
“great game! can’t stop using it”
“I NEED MORE”
“Thanks! I met my partner in
Lifestylers”
“Keep up the good work!”
“great way to meet new people from
all over the world”

23. Horrible user interface!

25. Moment of
inspiration

26. Be whoever
you want to be

27. Younique