Building relations with the media

Building Relations with the Media With examples from Statistics Slovenia and Statistics Finland Training Workshop on Disseminating MDG Indicators and Statistical Information Astana, Kazakhstan, 23-25 November 2009 Petteri Baer, Regional Adviser, UNECE Courtesy to Jussi Melkas, Statistics Finland

Examples of well working media relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Why Statistics Slovenia deserves to be mentioned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Why Statistics Slovenia deserves to be mentioned? ,[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Why Statistics Finland deserves to be mentioned? ,[object Object],[object Object],[object Object],[object Object],24.11.2009

Finnish stereotype of a statistician ,[object Object],[object Object],[object Object],[object Object],24.11.2009

Finnish stereotype of a journalist ,[object Object],[object Object],[object Object],[object Object],24.11.2009

Instead of stereotypes... ,[object Object],[object Object],[object Object],[object Object],24.11.2009

Two Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

The Statistical Agency needs good publicity... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Journalism needs good statistics… ,[object Object],[object Object],[object Object],[object Object],24.11.2009

What is the outcome/experience in Statistics Finland? ,[object Object],[object Object],[object Object],[object Object],24.11.2009

What is the outcome/experience in Statistics Finland? ( Continued) ,[object Object],[object Object],24.11.2009

24.11.2009 Familiarity of Statistics Finland 1975–2007 TNS Gallup Ltd & Taloustutkimus Ltd

Reliability of Statistics Finland’s statistics 24.11.2009

Statistics Finland's usefulness 24.11.2009

Basic principles of communicating about statistics at Statistics Finland – or anywhere... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Proactive measures in media relations at Statistics Finland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

The effects of media operations are monitored ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Rules of reaction to media at Statistics Finland ,[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

A word of warning to statisticians: ,[object Object],[object Object],24.11.2009

Advice for Finnish journalists making a story on statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Advice for Finnish journalists making a story on statistics (continued) ,[object Object],[object Object],24.11.2009

The Publication System of Statistics Finland – main features(1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

The Publication System of Statistics Finland – main features(2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Earlier, before the year 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

A qualitatively new publication process – Managing the whole ,[object Object],[object Object],24.11.2009

One XML-original --> several content combinations to different dissemination channels in three languages 24.11.2009 Publication original (XML-file ) Heading Stat. release (FIN, SWE, ENG) Caption text Short text section Contact persons Annexed images Quality description Annexed tables Description of variables Web site Printed publication PDF Fi ISSN 1a, ISBN 1a Sw ISSN 1b, ISBN 1b En ISSN 1c, ISBN 1c PDF Fi ISSN 2a, ISBN 2a Sw ISSN 2b, ISBN 2b En ISSN 2c, ISBN 2c RSS HTML Larger text section E-mail

Technicalities ,[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

More detailed information ,[object Object],[object Object],[object Object],24.11.2009

Helpful materials by the United Nations Economic Commission for Europe ,[object Object],[object Object],24.11.2009

Helpful materials by the United Nations Economic Commission for Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Communicating with Media – Main content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Communicating with Media – Main content (Continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Making Data Meaningful, Part 1 – Main content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Making Data Meaningful, Part 2 – Main content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24.11.2009

Conclusion ,[object Object],24.11.2009

Building relations with the media

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Building relations with the media