1. HEMBRA™ - a New Approach
For Weakened Pelvic Floor Muscles
May 2012
Olga Kolpakov Notice: This document contains proprietary information
belonging to Olga Kolpakov. It is conveyed to recipient
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prepared with the best knowledge and belief of the owner. It
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2. 50 years = 50 problems:
Pelvic Floor Dysfunction
• Pelvic floor muscles weakening
• Deterioration of vaginal muscles
• Vaginal dryness & itching
• Urinary incontinence
• Constipation
• Female hormones production decrease
The Problem • Decrease in libido
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3. Unresolved problems:
Divorce, loneliness & depressions
Woman age
Loneliness
The Problem
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4. Hormonal treatments?
NO!
• No solving pelvic floor muscles weakening
• No cure vaginal muscles deterioration
• No urinary incontinence improvement
• Danger of cancer (in debate)
Current Treatments
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5. Laminations of Current Therapies:
• Do not exercise the whole length of the vagina
• One kind of exercise
• Does not deal with the combined emotional &
physical rehabilitation
Example of an existing alternative
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6. Various attributes
• Physical & Emotional Audio
Our Solution • Visual Feedback
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7.  Plastic piping
 Standard earphones,
Pressure gauges
 + CD or downloadable
 Biocompatible plastics  exercise software
Existing & proven technologies
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8. The simple way:
1. relax
2. listen to instructions
3. apply pressure to inserts
4. train muscles
5. observe audio-visual feedback
6. follow improvements
How it works
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9. • 3 patents in Russia: 100416, 100417 &
99980 dated
• PCT application PCT/IL/2011/000729
dated 13.09.2011
To the best of our knowledge,
no similar products exist
Intellectual Property
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10. The challenges of the menopause are emotional and physical problems
The HEMBRA system will turn 50 Years
into 50 Victories !
Benefits 1
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11. Real women, self training
Benefits 2
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12. Rehabilitation
• Strengthening of vaginal & pelvic floor muscles
• Intensification of vaginal sensitivity by increased blood supply
• Vaginal flora improvement
• Libido enhancement
Benefits 3
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13. Combined emotional & physical
control will restore rejuvenation
Benefits 4
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14. No more words!
Benefits 5
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15. The HEMBRA potential market is huge!
New concept – No competition
• There are more then 1 billion women worldwide
• Market of lower pelvis treatment devices is estimated at US$115
million by 2011 with estimated growth of 12.6% year
• Menopause symptoms affects nearly all of them
• Frustration is great
Potential Market • Ambition for healthy life is very accepted in the modern lifestyle
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16. • The initial production cost of a HEMBRA™ systems is estimated
at US$20 while the price for the end user will be US$99
• The production cost will be decreased significantly with higher
volumes of production
Product Pricing
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17. First Year Work Plan 1st Year
The goal of this plan –
▼Task
Months after start► 1 2 3 4 5 6 7 8 9 10 11 12
Detailed business plan
preparation
preparation for marketing
Market research
Detailed product design
production of 75
prototypes
Trials
Additional patents
Regulation
Production file
Start of marketing
Budget & Offer To Investors
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18. Budget Required: 1.000.000$
O ff e r f o r I n v e s t o r s : 3 0 % o f c o m p a n y s h a r e s
HEMBRA :
• Is a unique & original solution
• Is using today’s advanced mass production technology and creative solution
• Answers a real market need
Budget & Offer To Investors
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19.  Olga Kolpakov : entrepreneur, PhD in economy & statistics, strong
technical background
 Peter Shamrayev : engineer @ certified clinical psychologist. Holds an
issued patent in the area of emotions control
Key Personel
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20.  Thank you
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