My presentation for public lecture Informatika Mengajar at Informatics Enginering Institut Teknologi Bandung

1. Starting A WebStarting A Web
StartupStartup
Petra Novandi Barus
Chief Technology Officer
UrbanIndo.com
Kuliah Umum Informatika ITBKuliah Umum Informatika ITB

2. Who Am IWho Am I
● 2005 Graduated from SMAN 8
● 2009 Graduated from Informatics Eng. ITB
– Activities: OS and Internet programming lecture assistant,
table tennis unit, etc.
● 2011 Graduated from Master Informatics Eng. ITB
● 2011 Recruited as CTO for UrbanIndo.com
Contact Me:
- mail: petra@urbanindo.com
- twitter: @petrabarus

3. UrbanIndoUrbanIndo
● A real-estate marketplace for Indonesia: house, land,
apartment, commercial, room.
● Board members consist of professionals from Silicon
Valley: Apple, Google, Yahoo.
● Launched November 2011
● Got investment from East Ventures 4 months later
● Currently listing
– 16 thousand registered users
– 7 thousand agents
– 100 thousand properties
● We grow really fast!

4. UrbanIndo FeaturesUrbanIndo Features
● We are not just displaying data.
– We help people making decision
about their dream properties!

5. Complete property dataComplete property data

6. SimilarSimilar
propertiesproperties

7. Price DistributionPrice Distribution

8. Places NearbyPlaces Nearby

9. Search Property By Map BrowsingSearch Property By Map Browsing

10. More cool features fromMore cool features from
UrbanIndoUrbanIndo
forfor
Agents to find the right buyersAgents to find the right buyers
andand
Buyers to find their dream propertiesBuyers to find their dream properties

11. How did I joinHow did I join
UrbanIndo?UrbanIndo?
(Some story behind)

12. Why did I JoinWhy did I Join
A StartupA Startup
(UrbanIndo)?(UrbanIndo)?

13. FUNFUN
CHALLENGINGCHALLENGING
&&

14. ● I like to learn various of new things!
● I can learn about problems people
have been facing
● I can build my ideas and validate
them fast
● I can learn about people
● I can meet new people and great people
● I can set my limit and see how far I can go

15. Fun Fact:
Informatics 2005 is the major with most
entrepreneurs among class of 2005 ITB

16. ““Why should I join or startWhy should I join or start
a web/tech-startup?”a web/tech-startup?”

17. It's the right timeIt's the right time
for you!for you!

19. ● The increasing of technology adoption by
Indonesian More Market→
● The increasing of foreign funds coming to
Indonesian industry More Capital→
● We need more ideas, more solutions, more
products!
● Join the hype while it still lasts

20. ““How do I start my ownHow do I start my own
web startup?”web startup?”

21. Have a Cool IdeaHave a Cool Idea
andand
Solve Real ProblemSolve Real Problem

22. How do I find a house?
How do I find a house
around a location?
What's good to eat near
this house I just found?
Is there a movie theater
nearby the house?
How do I found a house
around my budget?
How to sell my house?
How do I found people who want
to buy my house?
How is the pricing trend for this area?
Is there another house
similar to this?
Can you notify me
If there is a new house
Like this?
Is this area good for
my children to spend
their childhood?
Is there a cheaper house
than this?
And many more!

23. Traveling Entertainment
Education Transportation
Music
Real-Estate E-Commerce
E-Government Green-Tech
Fashion Social Network

24. Find A Business PersonFind A Business Person
(co-founder)(co-founder)
oror
…..…..
Learn It By YourselfLearn It By Yourself
So I'm just assuming you are
a bunch of technical people( )

25. Let me share about my friendLet me share about my friend
● A story about CEO of Agate Studio
– Arief Widhiyasa IF 2005
Read more of his story here:
http://startupbisnis.com/apa-tanggapan-teman-sekelas-
tentang-ceo-agatestudio-yang-drop-out-kuliah/

26. Find A MentorFind A Mentor

27. ● Find a mentor who had created a startup
before
● What will you get from a mentor?
1.Experience
2.Network
Do you know IA-IF ITB hasDo you know IA-IF ITB has
a mentorship program?a mentorship program?

28. Be LeanBe Lean
andand
Be AgileBe Agile

29. Lean And AgileLean And Agile
● Large competitors tend to walk slower
● You don't have the money to do marketing
research
● Launch fast, iterate quickly, validate idea
often
● Keep asking feedback from your consumer
– Positive: optimize and expand
– Negative: drop and move on
● And expect surprises from your consumer

31. Build Small Team WithBuild Small Team With
High Quality People!High Quality People!
Small team moves fast
And more controllable

32. Failure Is Okay*Failure Is Okay*
*As long as you learned something*As long as you learned something

33. ““How do I start my ownHow do I start my own
web startupweb startup
(technically)?”(technically)?”
(Prepare for some technical jargons)

34. Use The Technology You AreUse The Technology You Are
More Familiar With!More Familiar With!
(But now you still have time to learn more!)

35. Most popular technology usedMost popular technology used
for newly Web Startupfor newly Web Startup

36. There are some services that offers freeThere are some services that offers free
trial product hosting for new startupstrial product hosting for new startups
● And they are easy to use
● You can focus on developing your prototype
before raising fund.

37. StackOverflow.com
Best place to ask very
technical/applied question
Quora.com
Best place to find technical
& conceptual inspiration
SmashingMagazine.com
Best place to beautiful tech
for web development
HackerNews
Best place to know new
cutting edge tech
DZone.com
Best place to learn about
more practical stuffs

38. Have a great idea that solvesHave a great idea that solves
people's problem?people's problem?
Build your own product!

39. .. or maybe join existing?
We have a lot of
opportunities
- Web engineer
- Front-end engineer
- Mobile app engineer
- Data scientist
- Summer Internship
Send your resume to info@urbanindo.com