1. ylang ylang
people don’t buy clothes, they buy identity...

2. Brand name ylang ylang
Country of origin Malaysia
Audience Female, mainly targeted at mid 20s to mid 40s
25-35 years old - 40 %
35-45 years old - 60 %
Product Casual Wear, Evening Wear
Price points Mid range
Adjacencies Mango, Miss Sixty, River
Island,Topshop,Kookai, Promod , Morgan
Unit size 150 – 200 m2
people don’t buy clothes, they buy identity...

3. ylang ylang
From the word ilang, meaning
'wilderness', alluding to its natural
habitat, or the word ilang-ilan,
meaning 'rare', suggestive of its
exceptionally delicate fragrance
distilled from the flowers.
A fashion project, adopting culture, art
and handicraft as its theme; fusing
artisan and imagination to create a
place to linger, love and indulge.
people don’t buy clothes, they buy identity...

4. the concept
ylang ylang is not only to stock
your wardrobe, but to curate
your life style.
Ylang Ylang is not a specific
brand, but rather a style, a
philosophy of life, a way of
thinking, and a way of living.
people don’t buy clothes, they buy identity...

5. the vision
While globalization seems to
be an ongoing trend in the
society, there is also a
growing respect for local
(traditional) ways of living. The
restlessness and superficiality
of our so-often hectic urban
lives make us want to escape
and explore other worlds.
Exotic cultures can offer the
richness, naturalness and
relaxed pace of life that
many people long for.
Exploring other worlds is a
way to find our individuality
and become more fulfilled.
people don’t buy clothes, they buy identity...

6. the mission
Instill the classic beauty &
exotic lifestyle into urban
routine to enrich life.
the values
Exotic
Eclectic
Classic
Romantic
Sophisticated
people don’t buy clothes, they buy identity...

7. the design guidelines
Contemporary
Creative details
Versatile
Comfortable
people don’t buy clothes, they buy identity...

8. the people
Female, style conscious, time-
pressure city dwellers. They
might be aware of the trends
but do not rely on them. They
pay attention to details to
enhance inspiration in
everyday life.
They are passionate people
and their dedications go into
everything. They consume not
to impress- but to express. They
want people, brands and
organizations to be
transparent and honest.
people don’t buy clothes, they buy identity...

9. the product
ylang ylang’s core product is the garment line,
complemented by accessories, bags, and
shoes. Interpreted in season trends, however
firmly rooted in the heritage of the brand
values.
The collections are examples of contemporary
craftsmanship, uniquely designed to meet the
needs of discerning city dwellers.
Keen attention is paid to details and
adornment like beadwork, embroidery and to
fabrication.
It refers to old techniques in a wearable and
creative context- combined with ideas from
different ethnicity with a modern verve.
people don’t buy clothes, they buy identity...

10. High Price
Coast Ted
Baker
GAP
MNG
Fashionable
Promod
Traditional
Zara
Ylang
Ylang
H&M
Sfera
Low Price
people don’t buy clothes, they buy identity...

11. Our shop is our communication lead.
The store is absolutely the key to the brand.
Customers today expect shopping to be a brand experience.
Buying clothes has never been a simple pleasure.
Its an adventure, an experience for the customers to discover.
people don’t buy clothes, they buy identity...

12. ylang ylang
SHOP CONCEPT
people don’t buy clothes, they buy identity...

13. The details
people don’t buy clothes, they buy identity...

14. Re-use old furniture
people don’t buy clothes, they buy identity...

15. Classic touch
people don’t buy clothes, they buy identity...

16. Accents
people don’t buy clothes, they buy identity...

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27. Brand Marketing
people don’t buy clothes, they buy identity...

28. Brand Marketing
people don’t buy clothes, they buy identity...

29. Brand Marketing
people don’t buy clothes, they buy identity...

30. Exclusive Franchise Partner
Middle East
Contact
Simon Hardwick
General Manager
Profiles General Trading Company
PO Box 33044
Rumaithya
25561
Kuwait
Tel: (+965) 7110102
Tel: (+965) 5032160
Fax: (+965) 6703596
Mobile: (+965) 7257539
people don’t buy clothes, they buy identity...