1. The document discusses the myths of cultural standardization and technological determinism, noting that people give meaning to cultural artifacts and technology and culture interact and co-evolve. 2. It provides examples of diverse global social networks and notes there is no single dominant network yet as networks evolve and move to different markets. 3. Features and culture co-evolve differently in different social networks like Nico Nico Douga and YouTube in Japan, and Cyworld evolved uniquely in South Korea to incorporate local cultural elements.