When the organization appears aligned but some of the managers are not,it may be time to use the Behavioral Alignment Instrument to identify areas for improvement.

1. The AlignComm Behavioral Alignment Instrument (BAI)
While many alignment “excursions” can be addressed through operational or communication enhancements, it is
estimated that in about 30% of the cases, some managers will require help identifying whether their own behavior
may be inconsistent with organizational values—and obstructing optimal alignment with their teams and peers.
Our Behavioral Blueprint has the potential to drive performance across teams and business units, improve alignment
and ‘model the way’ for future success through enlightened and self-directed changes in on-the-job behavior.
AlignComm, in partnership with a leading European research organization, can now offer this instrument as a major
component of our alignment acceleration process.
This tool is made available through AlignComm by Penumbra Consulting, the UK’s leading subject matter experts and
the Behavioural Sciences Institute.
The premise of this diagnostic instrument is that Personality and, by extension, personality tests are a
behavior, rather than personality is the key driver of very poor predictor of performance. Why? Because
performance and that one’s work situation is the people are highly adaptable and far more flexible than
primary determinant of behavior. If your goal is to personality typing reveals. Personality tests cannot and
increase performance, therefore, behavior is the only do not predict how people will act over a variety of
variable that is realistically amenable to change. The roles or situations. In addition, these tests are not able
Behavior Blueprint delivers one-on-one management to predict how behavior changes over time.
feedback and coaching based on a sophisticated online
diagnostic—validated by the London School of Think about it. Is it possible that you only think you
Economics—to drive positive behavior by making on- know:
the-job behavior measurable and manageable.
 That your employees are motivated to
be ‘best’ at their jobs
The Behavior Blueprint has been successfully deployed
by major corporations worldwide.  You can identify the people with the
most potential
 The specific behaviors for every
manager that account for 80 percent of
their performance
 How to measure how closely peoples’
behavior matches the corporate values
According to the Harvard Business review, just 10% of
managers move their organizations forward, and 90%
are lacking in self-awareness. Until now there has been
no scientific way to identify the development needs of
those managers. The majority of organizations do not
investigate this phenomenon because it has been
difficult to isolate and measure. This need no longer be
the case.

2. And there is more to it than just personality. So why A Stanford University Study demonstrated that the
are personality tests so prevalent? Do they measure correlation between personality tests and people’s
the right things? actual behaviour is less than 10%. The primary driver of
behavior is the situation in which they find themselves
and, most importantly, that their behavior changes with
 Personality describes how one would the working environment.
prefer to behave if there were no
situational requirements for specific
behaviors.
 Personality tests cannot predict neither
how people will act over a variety of roles
or situations, nor how behavior changes
over time.
 The Behavior Blueprint provides an
understanding of what specific behaviors
are needed at different points in time.
 The process enables managers to specify
key desirable behaviors for specific job
roles.
Personality is, therefore, a very poor predictor of
performance. Personality tests cannot and do not
Any organization that is serious about its values needs
to look at how its people are behaving. Actions, not predict how people will act over a variety of roles or
words, tell the story. And these behaviours have to be situations.
measured.
The BAI benefits are clear. It is a unique tool that
Tangible benefits have been gained by companies that isolates specific behaviors which make a tangible
have taken advantage of the BAI insights. difference to achieving organizational success. The tool
has been calibrated to identify the 20 key actions that
drive 80% of management performance.
The BAI output identifies behavioral characteristics with
three potential outcomes:
1. Accelerating performance – actions that
move the strategic plan forward.
2. Sustaining performance - actions that make
things run smoothly.
3. Blocking performance - actions that get in
the way of effective management.
These can then be individually addressed to
maximize the alignment of behavior to company
strategy and values
Personal information is maintained in a manner which meets the requirements of worldwide data protection standards and all reasonable steps are
taken to ensure that it is kept secure against unauthorized access. The BAI is administered confidentially by Behavioural Science Systems, with results
being returned privately to authorized parties.