Developer Data Modeling Mistakes: From Postgres to NoSQL
Mobile App Tracking Adtech Announcment
1. This Year
1 million mobile apps
available across devices
$1.4 billion spent
on mobile advertising
Mobile Apps need effective
advertising to compete and succeed...
2. Problem with Mobile Apps
Market
Which Ads are Working?
Who is sending quality traffic?
What is your cost per install?
3. Tracking Changes Everything...
(Launched by HasOffers in October)
Dashboard: Insight: Optimize:
View mobile app View performance of Effectively scale
installs in one place ads and ad networks mobile advertising