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Community Equity
Reputation und Zusammenarbeit in einem
sozialen Netzwerk bei Sun Microsystems


Peter H. Reiser
Chief Architect Social Community Framework

http://blogs/sun.com/peterreiser
http://twitter.com/peterreiser


                                             1
How to build vibrant communities


    Community 1     Community 2   Community n


                  Value System
                  Methodology
                  Architecture
                                                2
SunSpace -
  a successful implementation

               of

How to build vibrant communities


                                   3
What is SunSpace?
An enterprise community and social networking platform
    •   Production since July 2008
    •   20'000 users (peak 35'000)
    •   140'000 contributions
    •   600 communities
    •   > 12 millions social activities
    •   10 x growth in 6 month
    •   2nd largest Sun Intranet Website
                                                    4
How to build vibrant communities


    Community 1     Community 2   Community n


                  Value System
                  Methodology
                  Architecture
                                                5
Community Equity
CONTRIBUTION                    PARTICIPATION
    EQUITY                         EQUITY
  Attachments                       Rate
      Wiki                        Comment
      Blogs                        Re-use
                  CQ+PQ+SQ+RQ
        IP                          Tags


                    Personal
 SKILLS EQUITY       Equity     ROLE EQUITY
   Enterprise                      Business
      User                         Projects
  Skills Rating                     Formal
    Training                       Informal

                                                6
Information Equity
    Content
     Content     Activities
                  Activities   People
                                People


               Create
               modify
               download
               view
               rate
               comment
               tag


                                         7
Personal Equity
 My Community Equity
  My Community Equity      Activities
                            Activities      Me
                                             Me
                        Contribution
                        create
                        modify
                        Tag
                                         People
                                          People
                        Participation
                        view
                        rate
                        comment
                        reuse


                                                   8
Tag Equity

                       TQ(Java)=30               TQ(Java)=30
                       TQ(Ruby)=20               TQ(Ruby)=40


 Info 1       Info 2           Info 3   Info 4
 IQ=10        IQ=20            IQ=30    IQ=40




          Java          Ruby
          TQ=60         TQ=60

                                                               9
Community Equity Use Cases
• Reputation/Expertize discovery
  > Aggregate content/activities from internal and external
    (social) sites and calculate expertize/reputation of a
    person
• Information Life Cycle Management
  > Automated Information archiving based on social value
    of information
• Search that works (Intranet)
  > Complement search ranking algorithm based on social
    feedback from Community

                                                              10
Ok – what's next ?




Web 3.0 → Semantic Web


                         11
- www.kiwi-project.eu
• EU-funded research project
  > 7 partners from both Academia + Industry
• Domain: Knowledge management in knowledge-
  intensive communities
• Goal: R&D next-gen Metadata store based on
  Social Semantic Technologies
• Sun's role: validate semantic technologies and
  methodologies with real life enterprise use cases



                                                      12
Use Cases

• Ontology Management
• Text Extraction and Tag Recommendation
• Advanced Expert finder based on Concept Equity




                                                   13
Ontology Management
• Manage taxonomies and tags
• Bottom-up and Top-down governance models
  > Folksonomies combined with Controlled Vocabularies




                                                         14
Text extraction and tags suggestion




                                      15
Concept Equity (the easy part)
• How does the Equity Value spread in the semantic
  graph?
• SKOS – cumulation up the tree:
                    Software
                               70

       broader                      broader
          +                            +


             50                               20
      Java                                           16
Concept Equity (the hard part)
• But what to do with other types of relations?

                     Software   70


        broader                      broader

                    built on
              50
       Java           ???                      20


                                                    17
Thanks !
• peter.reiser@sun.com
• http://blogs.sun.com/peterreiser
• http://twitter.com/peterreiser




                                     18

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Community Equity und Semantic Web

  • 1. Community Equity Reputation und Zusammenarbeit in einem sozialen Netzwerk bei Sun Microsystems Peter H. Reiser Chief Architect Social Community Framework http://blogs/sun.com/peterreiser http://twitter.com/peterreiser 1
  • 2. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 2
  • 3. SunSpace - a successful implementation of How to build vibrant communities 3
  • 4. What is SunSpace? An enterprise community and social networking platform • Production since July 2008 • 20'000 users (peak 35'000) • 140'000 contributions • 600 communities • > 12 millions social activities • 10 x growth in 6 month • 2nd largest Sun Intranet Website 4
  • 5. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 5
  • 6. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 6
  • 7. Information Equity Content Content Activities Activities People People Create modify download view rate comment tag 7
  • 8. Personal Equity My Community Equity My Community Equity Activities Activities Me Me Contribution create modify Tag People People Participation view rate comment reuse 8
  • 9. Tag Equity TQ(Java)=30 TQ(Java)=30 TQ(Ruby)=20 TQ(Ruby)=40 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Ruby TQ=60 TQ=60 9
  • 10. Community Equity Use Cases • Reputation/Expertize discovery > Aggregate content/activities from internal and external (social) sites and calculate expertize/reputation of a person • Information Life Cycle Management > Automated Information archiving based on social value of information • Search that works (Intranet) > Complement search ranking algorithm based on social feedback from Community 10
  • 11. Ok – what's next ? Web 3.0 → Semantic Web 11
  • 12. - www.kiwi-project.eu • EU-funded research project > 7 partners from both Academia + Industry • Domain: Knowledge management in knowledge- intensive communities • Goal: R&D next-gen Metadata store based on Social Semantic Technologies • Sun's role: validate semantic technologies and methodologies with real life enterprise use cases 12
  • 13. Use Cases • Ontology Management • Text Extraction and Tag Recommendation • Advanced Expert finder based on Concept Equity 13
  • 14. Ontology Management • Manage taxonomies and tags • Bottom-up and Top-down governance models > Folksonomies combined with Controlled Vocabularies 14
  • 15. Text extraction and tags suggestion 15
  • 16. Concept Equity (the easy part) • How does the Equity Value spread in the semantic graph? • SKOS – cumulation up the tree: Software 70 broader broader + + 50 20 Java 16
  • 17. Concept Equity (the hard part) • But what to do with other types of relations? Software 70 broader broader built on 50 Java ??? 20 17
  • 18. Thanks ! • peter.reiser@sun.com • http://blogs.sun.com/peterreiser • http://twitter.com/peterreiser 18