The document discusses the importance of having a product launch checklist to ensure a successful product launch. It notes that a product's success depends as much on the quality of the launch as the quality of the product itself. The checklist should include outreach to influencers, documentation, support resources designated and other key tasks. The document cautions that teams focus on development and overlook launch, and outlines some common mistakes like not assigning a checklist owner or treating checklist items as lower priority than development work. It stresses the importance of tracking checklist items and progress to flag any issues.

1. Building the Product Checklist Tim Courtney and Peter Morano