Tutorial overview: A successful logo design needs to be both professional and functional. It might be the first piece of branding someone sees relating to a company, so it should make a positive impression. So I’ll share my techniques and experience in Logo Design behind the Scenes. I walks through the fundamental decisions, such as what information to include, what size and orientation the logo should have, and whether to use in corporate identity, TV production, Web publishing. I demonstrate how to set up a template and work with type alignment and color. Also discusses animation techniques and preparing the file for printing, TV production, Web Publishing. How to integrate and fill the gap between 6 software is my goal in this tutorial. I'll use Adobe Photoshop, Autodesk Maya, Adobe Illustrator, and Adobe after Effects, Adobe Flash and Adobe Dreamweaver. Topics covered: Quick Sketching Logo Exploration Logo Modeling Producing Logo to several illustrators formats Animation approach Animation Composition Web Animation and production 3d logo design - Logo Design behind the Scenes - Part 1 01: Intro Goals. 02: 1st stage Sketching ideas. 03: Modeling, Texturing, Lighting, Rendering and Detail Design. 04: Put the logo into Layout. 05: Illustration stage. 06: 2nd stage animation. 3d logo design - Logo Design behind the Scenes - Part 2 07: animation composition and finalize exporting HD. 08: 3rd stage Web Production. 09: Final Design, animation inside HTML page. Details: 01: Intro Goals In the first stage we have a look to our goals before we start working to know who exactly we should do. We will prepare our logo to be ready for printing, TV production and Web Publishing. As a designing apprentice I have always asked myself what is the best method for designing something or that particular logo. It is evident that you can apply different methods for doing the same logo, but the quality of the output might vary according to the method you use. 02: 1st stage Sketching ideas Then the process of swirling out your ideas begins. It doesn't matter if the sketch looks like monotone; you are just throwing ideas down onto a white blank page at the moment. I used tablet here. Just try to find ideas and concepts using balance. What I mean with balance is our logo should be physically balanced inside our design. Just imagine if you create that logo in real life with clay or wood and try to put it on a flat surface it should be stable balanced. Once I had placed some ideas down on paper you can scan them in and dive into your image editor of choice if you would like. I'm using Adobe Photoshop for this one. The method I use to create logo could be wildly different from someone else so go with whatever method feels comfortable. The end result will be a series of scaled resources that the OS will use in different views. 03: Modeling, Texturing, Lighting, Rendering and Detail Design. Then the process of swirling out your ideas begins. It doesn't matter if the sketch looks like monotone; you are just throwing ideas down onto a white blank page at the moment. I used tablet here. Just try to find ideas and concepts using balance. What I mean with balance is our logo should be physically balanced inside our design. Just imagine if you create that logo in real life with clay or wood and try to put it on a flat surface it should be stable balanced. Once I had placed some ideas down on paper you can scan them in and dive into your image editor of choice if you would like. I'm using Adobe Photoshop for this one. The method I use to create logo could be wildly different from someone else so go with whatever method feels comfortable. The end result will be a series of scaled resources that the OS will use in different views. Modeling For a non-organic bending object such as the subject of this tutorial it is wise to use polygonal modeling unless you care about the quality. Polygon modeling has always fascinated

1. 3d Logo Design
Creative Design Behind the Scenes
Presented by the Peter Mikhael
http://www.petermikhael.com
Thank you for joining us

2. WELCOME TO 3d logo design
• Clearing our project
• I look at the whole picture
• I fill in the gaps
• Devices used today
• Client changes
• Time Saving

3. Start Slow
End Fast
Gear shifter

4. RED SECURE ready for
55% 38% 7%
1: Corporate Identity 2: TV Production 3: Web Production
Ready for print Ready for TV Animation Ready for Web Animation

7. Photoshop After Effects
Concept design Composition
Animation Composition
Autodesk Maya
3D modeling, Flash
texturing, animation Web animations
Photoshop Dreamweaver
Finishing and Web Publishing and
Composition production
Illustrator
Vector Exporting,
different looks
Autodesk Maya
3D animation,
sequence image files

8. Tutorial Files
HTML Version
YouTube Video Tutorial Part 1
YouTube Video Tutorial Part 2
Facebook Video Tutorial

9. RED SECURE Topics covered
• Quick Sketching
• Logo Exploration
• Logo Modeling
• Producing Logo to several illustrators formats
• Animation approach
• Animation Composition
• Web Animation and production

10. RED SECURE Tutorial Steps
01: Intro Goals
02: 1st stage Sketching ideas
03: Modeling, Texturing, Lighting, Rendering and Detail
Design
04: Put the logo into Layout
05: Illustration stage
06: 2nd stage animation
07: animation composition and finalize exporting HD
08: 3rd stage Web Production
09: Final Design, animation inside HTML page

11. RED SECURE Tutorial Steps
01: Intro Goals
In the first stage we have a look to our goals before we start working to know who
exactly we should do. We will prepare our logo to be ready for printing, TV
production and Web Publishing. As a designing apprentice I have always
asked myself what is the best method for designing something or that
particular logo. It is evident that you can apply different methods for doing the
same logo, but the quality of the output might vary according to the method
you use.

12. RED SECURE Tutorial Steps
02: 1st stage Sketching ideas

13. RED SECURE Tutorial Steps
03: Modeling, Texturing, Lighting, Rendering and Detail Design

14. RED SECURE Tutorial Steps
04: Put the logo into Layout

15. RED SECURE Tutorial Steps
05: Illustration stage

16. RED SECURE Tutorial Steps
06: 2nd stage animation

17. RED SECURE Tutorial Steps
07: animation composition and finalize exporting HD

18. RED SECURE Tutorial Steps
08: 3rd stage Web Production

19. RED SECURE Tutorial Steps
09: Final Design, animation inside HTML page

20. Tutorial Files
HTML Version
YouTube Video Tutorial Part 1
YouTube Video Tutorial Part 2
Facebook Video Tutorial

21. Thank You