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Design Research: Innovation Warehouse Co-working London
- 1. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DESIGN RESEARCH
Co-Working London
Competitive Landscape 1
PRESENTATION
- 2. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Introduction:
This document analyses the visual presentation of
selected competitors and reference examples of
co-working spaces in London.
The marketplace for co-working spaces in London has
become increasingly competitive and the Innovation
Warehouse needs to convey a strong point of difference
through brand design.
The selected competitors are not neccessarily direct
competitors of the Innovation Warehouse, the sample is
inteded to capture the visual landscape in which the new
- 34. INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Conclusion:
The standard of branding, websites and interiors is
very high among the co-working spaces in London.
Recurring themes in the competitor visual landscape
are the quality of facilities and the social experience
of being a member of the co-working space.
The Innovation Warehouse needs to find a unique
point of view and execute to a high standard.
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