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The Community Of Sport
1. sport is community. peter holmes à court, chairman, isfm active 2009 conference western australian sports and rec department presentation with q & a 25.11.09 webcast: slideshare.net/peterhac
2. isfm is community. International Sports and Facilities Management helps organisations in the sports industry understand their assets and manage them better. We believe the key is understanding the unique properties of sport including all the intangible (read: emotional) elements. Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff. Thanks to our founder, Graeme Watson, we have been doing this for 20 years.
3. “It is the foremost task – and responsibility – of our generation to re-imagine our enterprises and institutions, public and private.” source: tom peters 2003, 2009
4. “there is no better motivator than you have to” source: peter hàc
5. the crawford report was delivered to the minister for sport on 10.15, released to the public 11.17 and will be formally “replied to” by the federal government in 2.10
6. the crawford report was delivered to the minister for sport on 10.15, released to the public 11.17 and will be formally “replied to” by the federal government in 2.10 contrary to public understanding, the crawford report is not about cutting funding for synchronized swimming or john coates’ medal prospects in the 100 meters butterfly
7. the crawford report was delivered to the minister for sport on 10.15, released to the public 11.17 and will be formally “replied to” by the federal government in 2.10 the report includes transformational recommendations for sporting organisationsacross the country
8. crawford report: isfm summary isfm summary 1: mass participation in all sport should be a focus of all levels of government in the future (as opposed to elite sports/winning gold medals) but the infrastructure and facilities are not able to support current levels of grassroots participation, let alone the next generation of participants
9. crawford report: isfm summary isfm summary 2: “in order to meet the needs of the community, it is critical to know what they really are. funding facilities without an assessment of need is unlikely to provide optimal outcomes” source:crawford report, 16.11.2009
10. crawford report: isfm summary isfm summary 3: the panel recommends facilities become multi-sport and community focused to decrease the chances of them being financial sinkholes for LGA’s, so they need to have facilities like meeting rooms, class rooms, function facilities, canteens etc for non-sport use, and they should also cater for emerging sports
11. crawford report: isfm summary isfm summary 4: “community sport underpins elite sport by deepening the talent pool [and] also directly contributes to the social agenda” source:crawford report, 16.11.2009
12. the power of sport live human games professional + participatory
13. * the power of sport * not the box office clout, the tv ratings or the value of our assets
15. the power of sport in Australia there are global similarities, but like doing any business in another country, the cultural differences create a unique environment
16. the power of sport in Australia uniquely ours community grounded indigenous relevance we develop world champions from swimming to pole vault, we play four codes of football (including one we made up ourselves) and we staged the best Olympics ever (or so they told us).
17. the power of sport in Australia uniquely ours community grounded indigenous relevance our structure makes us very different: the average contracted NFL footballer player earn 50x the average American worker, MLB baseballer 70x, NBA basketballer higher still.
18. the power of sport in Australia uniquely ours community grounded indigenous relevance our structure makes us very different: the average contracted NFL footballer player earn 50x the average American worker, MLB baseballer 70x, NBA basketballer higher still. the average rugby league player here earns 2.2x the average Australian wage, a soccer player in A-League a bit less, an Aussie rules player a bit more.
19. the power of sport in Australia uniquely ours community grounded indigenous relevance our structure makes us very different: as a result our elite athletes are elite in their performance, but not segregated from our society.
20. the power of sport in Australia uniquely ours community grounded indigenous relevance and we touch the significant issues of the nation: and no more importantly than our indigenous relevance and ability to make an impact there.
21. from 2006 to 2008 I led a small, dedicated team that turned around the Rabbitohs. What we stated has continued...
22. ...thanks to the commitment of management, an independent board, coaching staff and players and of course the energy and creativity of co-owner, Russell Crowe
23. the Rabbitohs play rugby league, and have won a record 20 first-grade premierships since their foundation in 1908 photograph of the 1908 premiership winning team
25. in 1999, after nearly 3 decades of underperformance, the National Rugby League excluded the Rabbitohs from the competition. They did not play in the 2000 or 2001 seasons.
26. in two marches through the streets of Sydney 100,000 people protested the decision in July 2001, a federal court decision found that the Rabbitohs were wrongfully excluded, and the club was reinstated in 2002.
27. however, in 2006 some were comfortable just ‘being back’, the team was running last and was financially fragileand the club’s voting members were asked to approve a proposal to sell control of the club to Russell Crowe and me: date of EGM: location: number of speeches: number of eligible voters: votes required: march 19 2006 Sydney Olympic Stadium 42 over 5 hours 3942 2957 – 75.0% required
28. however, in 2006 some were comfortable just ‘being back’, the team was running last and was financially fragile and the club’s voting members were asked to approve a proposal to sell control of the club to Russell Crowe and me: date of EGM: location: number of speeches: number of eligible voters: votes required: votes received: march 19 2006 Sydney Olympic Stadium 42 over 5 hours 3942 2957 – 75.0% required 2988 – 75.8% or by 31 votes
29. re-imagine everything (2006-09) a winning culture strong membership quality sponsors community engaged first class players, well paid, well treated challenging for #1 every year
30. re-imagine everything (2006-09) a winning culture strong membership quality sponsors community engaged first class players, well paid, well treated challenging for #1 every year “there is no better motivator than you have to”
31. In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years
32. In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years Membership has risen from 8,000 to 15,000
33. In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years Membership has risen from 8,000 to 15,000 In 2009, the Rabbitohs will, for the first time, make a small profit
35. Redfern Oval 2006 the Rabbitohs, had the worst training facilities in professional sport in Australia, and they were locked out of their spiritual home, Redfern Oval.
40. redfern oval: elite full gymnasium rehab center three dressing rooms hot showers and cold baths full sized dressing rooms 1200 seats sprint track elite playing field competition goal posts 6000 capacity
41. redfern oval: elite & community fountain canteen public toilets interactive playground full gymnasium meeting room rehab center cafe open fields three dressing rooms hot showers and cold baths market spaces full sized dressing rooms community storage 1200 seats sprint track elite playing field 7 water bubblers skate park competition goal posts 6000 capacity basketball hoops walking track
43. a physical manifestation of an open, transparent business, inviting rich participation appropriate for an increasingly digital age
44. sure there are times when the gates are closed for a ticketed event, such as this trial game earlier this year
45. The but even when you close the gates, we remain transparent
46. The the days of building walled gardens are over
47. The he has our merchandise on she has a members cap on
48. The businesses can give away a taste for free, and encourage greater interaction
49. The businesses can give away a taste for free, and encourage greater interaction established customersconsidering greater interaction
50. The businesses can give away a taste for free, and encourage greater interaction potential customers sampling the product
51. The businesses can give away a taste for free, and encourage greater interaction and if your product is good enough, they will want to get closer
52. crawford report: isfm summary isfm summary 4: the panel recommends facilities become multi-sport and community focused to decrease the chances of them being financial sinkholes for LGA’s, so they need to have facilities like meeting rooms, class rooms, function facilities, canteens etc for non-sport use, and they should also cater for emerging sports
71. we have live events that just happen. the more we have a digital life the more people crave human gatherings
72. and digital gives fans a multitude of new ways to interact with their game of choice
73. and digital gives fans a multitude of new ways to interact with their game of choice all team announce-ments emailed to fans at same time as media
74. and digital gives fans a multitude of new ways to interact with their game of choice all tickets (gate, train, parking) and concession offers on mobile screen all team announce-ments emailed to fans at same time as media
75. and digital gives fans a multitude of new ways to interact with their game of choice interact with big screen at the game, share experience w/ friends all tickets (gate, train, parking) and concession offers on mobile screen all team announce-ments emailed to fans at same time as media
76. and digital gives fans a multitude of new ways to interact with their game of choice interact with big screen at the game, share experience w/ friends video highlights sent to you because you were there to see it live all tickets (gate, train, parking) and concession offers on mobile screen all team announce-ments emailed to fans at same time as media
77. and digital gives fans a multitude of new ways to interact with their game of choice interact with big screen at the game, share experience w/ friends video highlights sent to you because you were there to see it live all tickets (gate, train, parking) and concession offers on mobile screen all team announce-ments emailed to fans at same time as media It works for big sports and it is even more powerful for niche sports, who can’t otherwise get media coverage