How Automation is Driving Efficiency Through the Last Mile of Reporting
Turning Your Social Networks into Donations
1. Fundraising in Social Networks?
(A.K.A. Integrated Nonprofit Marketing in the Wired Age)
2. Justin Perkins Heather Holdridge
•We work for Care2.com.
•Care2 is a social network full of 9 million do-gooders.
•We help nonprofits political groups do List-growth,
Advocacy, Branding, and YouTube Campaigns on Care2.
•Care2 recruits millions of people for nonprofits annually
•Justin@earth.care2.com Heather@earth.care2.com
3. Be Prepared
Are you ready to
quickly reach
several hundred
thousand people
who trust your
organization?
4. Be Prepared for Katrina-like Moments
•Care2 had largest
animal activist list
•Recruited 5000 new
donors
•Raised $205,000 for
American Humane in
one week
