The document discusses measuring engagement on social media websites. It defines engagement as the level at which users interact with a website, with more interaction indicating more interest, satisfaction, and loyalty. It notes engagement can be approximated through metrics that measure interactions like page views, purchases, comments. The type of interactions that are most important depends on the website's objectives. It recommends defining objectives, tagging important interactions, tracking their performance, and using engagement metrics along with other data to make informed decisions.

1. Measuring Engagement of Social Media websites in a Web 2.0 world Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com