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What is VM ?
- 5. and dressy people dressing mannequins in window displays with decorations
- 6. more than all these
- 7. is VM VISUAL MERCHANDISING
- 9. VISUAL MERCHANDISING what is VM?
- 10. VM VISUAL MERCHANDISING is the way we want our products to look and feel. ( and why is it important? )
- 11. It is creative, organized, and sustained . . .
- 12. . . . in order to enhance the look and feel of our merchandise to maximize sales.
- 13. what is VM? “ a silent salesperson ”
- 14. It is the best friend of the store operations team.
- 16. Jo dikhta hai woh bikta hai! All I Do Can Sell
- 17. what is VM? “ a trendsetter ”
- 18. It is the best friend of the merchandising team.
- 19. what is VM? “ a brand ambassador ”
- 20. It is the best friend of the marketing team.
- 21. It protects what the brand stands for . . .
- 22. . . . through theatre and edutainment.
- 23. what is VM? “ a vanguard of standards ”
- 24. It is the best friend of the projects team.
- 25. It maintains store design assets . . .
- 26. . . . and the atmosphere that store planners design.
- 27. 1 3 2 4
- 28. VISUAL are the tools in VM? what MERCHANDISING
- 29. what are the tools in VM? 12345
- 30. what are the tools in VM? “ color ” 12345
- 31. 1color ” “
- 32. 1color ” “
- 33. 1color ” “
- 34. what are the tools of VM? “ line ” 12345
- 35. circulation flows 2” “ line In India, most consumers turn left . . .
- 36. circulation flows 2” “ line . . . and most consumers view at right angles.
- 37. lines of sight 2” “ line Most consumers read from left to right.
- 38. lines of sight 2” “ line
- 39. What are the tools of VM? “ form & shape ” 12345
- 40. “ form & 3 shape ” What you see is what you buy.
- 41. “ form & 3 shape ” How we show the form of merchandise gives a strong and lasting impression.
- 42. “ form & 3 shape ” The best shapes for product display are triangles and pyramids.
- 43. “ form & 3 shape ” The best shapes for product display are triangles and pyramids.
- 44. What are the tools of VM? “ direction ” 12345
- 45. 4 “ direction ” The most rewarding experience occurs when shoppers are guided and properly informed.
- 46. 4 “ direction ” Fixtures must always be aligned!
- 47. What are the tools of VM? “ lighting ” 12345
- 48. “ lighting ” 5 All colors depend on light.
- 49. Lighting creates feelings and responses.
- 50. VISUAL MERCHANDISING where is VM used?
- 51. where is VM used? “ outdoors ”
- 52. window
- 53. where is VM used? “ indoors ”
- 54. entry hotspot
- 55. where is VM used? “ in-store communication ”
- 56. In-store Communication I. PRICE/PROMO COMMUNICATION CARDS II. PRICE INDICATOR MARKERS III. SHOPPING CART SIGNS IV. BROWSER TOPPERS V. ENDCAP BACKBOARDS VI. EDUTAINMENT BOARDS
- 57. where is VM used? “ events ”
- 59. VISUAL is VM maintained? how MERCHANDISING
- 61. go ods poi led an ds So iled affect the mar k-u p!
- 63. It creates the talk of the town, the focus, & the push for the product.
- 64. re a tes It c chaos & confusio n!
- 66. It creates positive image for brand & company.
- 68. Po o r ly-ma intain ed interi ors defeat th e promise ell-design ed store! o faw
- 69. This is not how we do it. This is not who we are.
- 70. before after
- 71. VISUAL is VM maintained? how MERCHANDISING
- 72. how is VM maintained? “ Like this. ”
- 74. daily white glove maintenance checklist
- 76. That is how VISUAL MERCHANDISING VM is maintained!
- 77. VISUAL MERCHANDISING summing up
- 78. VM VISUAL MERCHANDISING is the way we want our products to look and feel. ( and why is it important? )
- 79. VISUAL MERCHANDISING Be creative. Be organized. Sustain it . . . ( and why is it important? )