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PESHWA ACHARYA
PESHWA ACHARYA
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Digital strategy workshop Peshwa Acharya
It’s not the same as advertising ,[object Object],[object Object],[object Object],[object Object]
What’s it about?
Planning is everything ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
The competition ,[object Object],[object Object],[object Object],[object Object]
Brand assets ,[object Object],[object Object],[object Object],[object Object]
Digital assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer touch points community podcast Web2.0 Application Branded content blog Microsite newsletter Direct email Website Banner Search Social community profile
What am I selling? ,[object Object],[object Object],[object Object],[object Object]
My audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where are your users? ,[object Object],[object Object],myspace ebay linkedin Second Life youtube
Exercise one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s your problem? ,[object Object],[object Object],[object Object],[object Object]
What’s my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The digital tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s your budget considerations look like? ,[object Object],[object Object],[object Object],[object Object]
What's your timeline considerations look like? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise two ,[object Object],[object Object],[object Object],[object Object]
Users, users, users ,[object Object],[object Object]
How well do you treat them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Happy users graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same
What you give is what you get ,[object Object],[object Object]
What can I give? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Check list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise three ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Learn from the best ,[object Object],[object Object],[object Object]
2. Step out of the category ,[object Object],[object Object],[object Object],[object Object]
3. Look for the purple cow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your business is media ,[object Object],[object Object]
Brand channel ,[object Object],[object Object]
Exercise four ,[object Object],[object Object]
Exercise five ,[object Object],[object Object],[object Object],[object Object],[object Object]
Execution ,[object Object],[object Object],[object Object]
Who is going to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing - traditional ,[object Object],[object Object],[object Object],[object Object]
Marketing - digital ,[object Object],[object Object],[object Object],[object Object]
More marketing ,[object Object],[object Object],[object Object]
Exercise six ,[object Object],[object Object],[object Object]
Measuring ,[object Object],[object Object],[object Object]
Improving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise 7 ,[object Object],[object Object]

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