Presented by Claudia Miro at an event hosted by the Women Entrepreneurs of the Bay Area (WEBA) on 10/21/11.

1. Top 10 Social Media &
Productivity Management
Tools
How to Harness & Leverage the
Power of the Web
Claudia Miro
C.Miro Consulting
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2. In Case You Haven’t Noticed...
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3. It’s an Online World....
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4. Who I Am
•Claudia Miro - Entrepreneur, CEO & Consultant
•My Business - C.Miro Consulting
(soon to be Market ME Consulting)
• Marketing Communications
• Social Media & SEO
• Website & Blog Design & Optimization
• My Passion - Supporting entrepreneurs & small biz owners
• My Background - Jane of all trades :-)
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5. Why I Am Here
• Educate
• Demystify
• Share
• Empower
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6. Why Social Media Management?
• Manage & monitor your online brand presence!
• Manage & organize your social contacts and networks
• Find new customers
• Build loyalty through meaningful engagement
• Measure success & optimize your social outreach
• Save time & energy
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7. How To Manage Your Social Media
• Integration
• Aggregation
• Automation
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8. Why am I Sharing This With You?
• I am passionate about helping entrepreneurs and small
businesses succeed.
• I loathe inefficiency and untapped potential ;-)
• They will make you more successful.
• They will make you a happier person.
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9. Why it Scares People
• It’s a generational thing
• They don’t understand it
• confusion = intimidation
• Technology is scary
• Shift in values
• proprietary vs. open source
• Hard to measure
• Just don’t know what’s out there
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10. What I Am Going to Share
• 10 Free Tools to help you harness and
leverage the power of the web
• Tips and techniques to save time,
money, and be more productive
• How to work virtually more effectively
• Tips for ongoing support & training
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11. Top 10 Productivity
Management Tools
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12. aka
Free Tools
Every Entrepreneur
Should Be Using!
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13. #1: Google Apps
• Suite of Business applications including Mail, Calendar,
Documents, Spreadsheets, Presentations, Forms and
more...for FREE!
• Share and collaborate virtually with anyone on the web.
• Sync your contacts, mail, and calendar to your other
mobile devices.
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14. Google Docs
• Just like Microsoft (but better,
free, and accessible anywhere)
• Create and share documents
with anyone around the world.
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15. #2: Dropbox
• A free service that lets you bring your
photos, docs, and videos anywhere and
share them easily.
• Virtual cloud storage - 2GB Free,
subscriptions up to 100GB available
• Saves & syncs files to your computers,
phones, and the Dropbox website.
• Share files or entire folders.
• Super easy & intuitive.
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16. #3: Evernote
• Where do I begin?? I am obsessed ;-)
• Your personal digital assistant
• Stores text, video, images & PDFs.
• Amazing research tool.
• Amazing content management capabilities.
• Share and collaborate on documents virtually with
anyone through shared notebooks.
• Create notes & notebooks for anything your little
heart desires - endless possibilities.
• Declutter with less paper & save lots of trees
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17. Some of the Ways I use it...
• Project inspiration, research & organization
• Voice Notes to clients, staff, contractors, etc.
• De-cluttering my inbox
• Client notebooks
• Passwords & Account Info
• Grocery lists
• Storing recipes
• Shared Admin notebook
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18. #4: Hootsuite
• Hootsuite = a“Super Dashboard”
for business
• Manage & automate your
business social media marketing
activities, and analytics
• Manage your online brand
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19. HootSuite
• Manages your Facebook, Twitter,
LinkedIn, MySpace, WordPress, Ping.FM,
Foursquare and Mixi profiles.
• Designed to target individuals and small/medium size businesses
• Gives you 5 Profiles and 2 RSS Feeds for Facebook and Twitter
• 3 Different Pricing Packages: Basic (Free), Pro ($5.99/mo),
Enterprise
• Great for businesses that have more than one person managing
social media
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20. Why We Love HootSuite
• Browser-Based
• Simple, Smart Interface
• Great Mobile Version
• Incredible Tips and
Support
• Built-in Tracking
• Ability to Add Team
Members
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21. SproutSocial
• Allows businesses to efficiently and
effectively manage & grow their
social presence across channels and
“turn social connections into loyal
customers.”
• A web application - integrates w/
Twitter, Facebook Pages, LinkedIn,
FourSquare, Gowalla and other
networks where consumers are
engaging w/ businesses & brands.
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22. SproutSocial
• Powerful Features
• Sophisticated, yet easy to use
Dashboard
• Affordable Pricing
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24. SproutSocial Pricing
• Professional Plan - $9/Month
• 5 Identities
• All features of Business minus Location
• Business Plan - $49/Month
• 10 Identities
• Location Features through Foursquare & Goala
• Free 30 Day Trial: http://bit.ly/sproutsocialdemo
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25. MarketMeSuite
• Manage your brand
• Manage, schedule updates for
& track various social media
profiles
• Integrates with various 3rd
party apps such as Google
Calendar, Smartphone Apps, etc.
• Free
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26. MarketMeSuite Features
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27. #5: OfficeTime
• Makes tracking client hours
simple and painless
• Easy to use
• Great timer
• Syncs with your PC & Mac
• Great desktop version that syncs
with your calendar automatically
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29. #6: Gist
• “Social CRM”
• Provides dynamic feeds of updates &
info for all of your contacts across all of
your profiles.
• According to their CEO:
“Gist is an application that combines your
inbox with the web to help you save time,
and gain key insights, to help you build
stronger business relationships."
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30. Why We Love Gist...
• We like to stalk people ;-)
• Eliminates hassle of going to multiple
services to get news and updates
• Automates delivery and presentation of
most important information about the
contacts in your professional network.
• Gives you a free professional profile:
https://gist.com/cmiro
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33. #7: MailChimp
• Free (up to 5,000 subscribers)
• Fun
• Fairly user-friendly
• Very social media friendly
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34. Why Email Marketing Programs?
• To be successful in business, you must
BUILD YOUR LIST!
• Send out professional looking, HTML emails
• Manage the subscription & opt-out process
for you
• Incorporate social sharing and social
publishing tools
• Give you list building tools for your website
& social media profiles
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35. #8: About.me
• Show off your social media self ;-)
• Makes marketing your profiles easy
• Direct traffic, and track engagement
from one site
• Give people one URL to get a sense of you, and
how to connect on all your social profiles
• Create a personal, dynamic profile page that
points users to your content around the web
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36. www.about.me/cmiro
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37. #9: Skype
• Save lots of money on your
phone bill.
• Host virtual meetings and
conference calls from anywhere
in the world for FREE.
• Chat with vendors and team
members real time.
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38. #10: AnyMeeting
• Host online webinars & teleconferences with
anyone, anywhere for FREE
• 6-way video and screen sharing capability
• Record & download meeting as MP3
• Store on their servers for a lifetime
• Meet with up to 200 people
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39. ok, I cheated...
just a few more ;-)
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40. #11: Nutshell Mail
Nutshell in a Nutshell:
Puts all of your social media messages
in one email & choose what you want
to respond to without having to
monitor each site individually.
• Your social media activity to your
email inbox
• Choose which profiles you pay
attention to, what frequency, and
when you read it
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41. #12: Research Tools
• Find the information and
people that are pertinent
to you and your business
• Leverage the immense
amount of information on
the web!
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42. Research.ly
• “Social Search Platform” that allows you to
track Trends & Analytics across Twitter
• Amazing Market Research tool - Access invaluable
information & real-time conversations in markets
that you define
• Refine information by date, keywords, geographical
region, and sentiment (good/bad/both)
• Not Free - Access packages to ReSearch.ly range
in price from $9 a month - $99 a month.
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43. Listorious
• Twitter people search on
the web
• Find anyone by topic,
region or profession
• Powered by data from
tens of thousands of list
curators.
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44. TweetGrader
• Measures the Power &
Authority (Influence) of
your Twitter Profile
• Search Top Users, Top
Brands, Most Influential
Users, etc.
Do you know how Influential you are on Twitter?
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45. #13: Analytics
• Track & measure your social media
and web marketing efforts
• Refine and act in real time
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46. Google Analytics
• Website analytics have the
power to show you how
people found your site, how
they explored it, and how
you can enhance their visitor
experience.
• Google Analytics = top tool,
and also FREE
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47. Facebook Insights
• Provides details for page
administrators about how
users interact with their
business page
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49. Crowdbooster
• Helps you achieve an effective presence on
Twitter and Facebook.
• Shows you analytics based on numbers that are connected
to your business and your social media strategies:
impressions, total reach, engagement, and more.
• Gives you the tools and recommendations you need to
take action and improve each one of these metrics.
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50. “We believe that effective use of social media is about creating
authentic, engaging experiences with relevant users.There are no
shortcuts or fully-automated solutions to connect with a real
audience. Our goal is to help you do the hard work of building a
connection with your fans by giving you insightful and actionable
information about your social media presence.”
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51. Other Analytics Tools
• Hootsuite
• Bit.ly
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52. #14: Online Brand Management
• Keep tabs on what people are
saying about you and your business
• Keep tabs on what people are
saying about your competitors
• Turbocharge your Search Engine
Optimization
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53. Google Alerts
• Your name(s)
• Business name(s)
• Domain name(s)
• Key words relevant to
your business or industry
• Your top competitors’
names as well!
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54. Additional Resources
• Check out these tools and implement them! (Handout)
• Sign Up for “Social ME Bootcamp” 1 Day Workshop
• www.socialMEbootcamp.com
• Connect With Me!
• Web: www.cmiroconsulting.com
• Email: claudia@cmiroconsulting.com
• Social Media: www.about.me/cmiro
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55. Thank You For Your Time ;-)
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