Online Marketing for Small Businesses

1. Online Marketing for Small Businesses How to get local leads from the Internet

5. Geo-Targeting

6. Keyword Research

7. Campaign Management

9. Yahoo Local

12. Distribution NetworkQuestions & Answers

14. Specific locations covered

15. Contact form

16. Strong call-to-action

17. Special offers

18. Smooth navigation

19. Complete service offerings

21. 5 Search Engine Optimization – On-Page Factors <title>Bossier City Louisiana Chapter 13 Bankruptcy Attorney | Shreveport Debt Repayment Lawyer | Stop Foreclosure on Home </title> <meta name="keywords" content="law firm, law office, legal advice, lawyer, attorney, lawyers, attorneys, chapter 13 bankruptcy, foreclosure, debts, assets, car" /> <meta name="description" content=“Chapter 13 bankruptcy lets you pay debts over time. Call the Louisiana firm of Simon, Fitzgerald, Cooke, Reed and Welch. Free consultation at 888-341-8091." /> <h1>Louisiana Chapter 13 Bankruptcy Lawyer </h1> <h2>Chapter 13 - A Chance to Catch Up and Save Your Home and Vehicle</h2> <body>If you have regular income but cannot afford to pay all your creditors, Chapter 13 bankruptcy puts foreclosure, repossessions, and debt collections on hold and provides the breathing room and allows you to pay only that portion of your unsecured debts you can afford over time. Most Chapter 13 cases do not pay all unsecured debt and some cases pay nothing to unsecured creditors. With some exceptions, those debts not paid in a Chapter 13 Plan are discharged. As the oldest bankruptcy law firm in Louisiana, we have literally helped thousands of individuals and families find relief from debt and from creditors. Simon, Fitzgerald, Cooke, Reed and Welch offers a FREE CONSULTATION with NO UP FRONT ATTORNEY FEES.</body>

22. 6 Search Engine Optimization – Off-Page Factors

23. Search Engine Marketing 7

24. Search Engine Marketing 8

27. Search Engine Marketing – Long Tail Keywords 11

28. 12 Search Engine Marketing – Campaign Setup Campaign Keywords Campaign Ad Copy

29. 13 Search Engine Marketing – Campaign Management Perform Keyword Research Refine Campaign & Keep What Works Create Relevant Keywords and Ad Groups Search Engine Marketing Management Process Test Ads and Keywords Use Reporting Tools to Measure Results Create & Optimize Relevant Landing Pages

30. 14 Search Engine Marketing

31. Proprietary Bidding Technology Search Term #1 1. Get listed on our network of search engines and directories. Search Term #2 2. Select and bid on keywords relevant for your services. Search Term #3 Search Term #4 Search Term #5 3. Determine best “keyword” and “site” combinations based on: •# of Calls Generated •# of Emails Generated •Website Conversion •Click-through Rate •Lead Rating •Time on Site •Traffic Source • Bounce Rate Search Term #3 Search Term #2 Search Term #5

32. 16 Local Business Listings

33. 17 Local Business Listings Claim and edit your business’s local listings for each of the three major search engines: Google Places - www.google.com/places Yahoo Local - listings.local.yahoo.com Bing Local - www.bing.com/businessportal

34. 18 Local Online Directories Source: “The Local Search Ecosystem”, GetListed.org, Inc. and David Mihm, Inc. All logos are the intellectual property of the companies described.

35. 19 YP.com Distribution Network

40. Videos can help a web site achieve better rankings overall

42. 25 Online Video

43. 26 Online Video

44. 27 CenturyLink’s Digital Solutions

45. 28 Questions & Answers

Online Marketing for Small Businesses

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Online Marketing for Small Businesses