SlideShare a Scribd company logo
1 of 15
Download to read offline
Use video to strengthen online marketing  Matthew Mamet  Director of Product Marketing  PermissionTV  http://twitter.com/msmamet
How many contribute to the online discussion at least once a week?  How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight, engagement and trust “ Give-Get” Exchange Buyer Seller Key Solutions: Our Core Beliefs ,[object Object],[object Object],[object Object]
Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
Video Tools for Brand Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet ,[object Object],[object Object],[object Object],[object Object],[object Object],Personal Tools Professional Tools
Where to use video? - Landing Page Offer
Where to use video? - Personalized E-mail
Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Close
Golden Rules for being on Camera ,[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
We'll do it Live! - Sources of Inspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
What's Next? – Interactive Video ,[object Object],[object Object],[object Object],[object Object],[object Object],HotSpots Graphics Overlays Commentary
Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live

More Related Content

What's hot

Becoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking OrganizationBecoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking OrganizationTom De Ruyck
 
What is big idea mastermind
What is big idea mastermind What is big idea mastermind
What is big idea mastermind Wei Liam Hoo
 
Network marketing tips
Network marketing tipsNetwork marketing tips
Network marketing tipsPaul Turner
 
Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014Marketo
 

What's hot (6)

Video Marketing Launch Webinar
Video Marketing Launch WebinarVideo Marketing Launch Webinar
Video Marketing Launch Webinar
 
Becoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking OrganizationBecoming a Consumer-Centric-Thinking Organization
Becoming a Consumer-Centric-Thinking Organization
 
What is big idea mastermind
What is big idea mastermind What is big idea mastermind
What is big idea mastermind
 
Top mlm earners
Top mlm earnersTop mlm earners
Top mlm earners
 
Network marketing tips
Network marketing tipsNetwork marketing tips
Network marketing tips
 
Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014Get Both Sides of the Brain into Gear in 2014
Get Both Sides of the Brain into Gear in 2014
 

Similar to Use video to strengthen online marketing

Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Doug Lehman
 
Using video online to increase sales slideshare
Using video online to increase sales slideshareUsing video online to increase sales slideshare
Using video online to increase sales slideshareDIYMarketers
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo EngageMarketo
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
 
Unlock the Power of Video
Unlock the Power of VideoUnlock the Power of Video
Unlock the Power of VideoMarketo
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
 
Bc socialmediasummit 26062015
Bc socialmediasummit 26062015Bc socialmediasummit 26062015
Bc socialmediasummit 26062015Be Connect
 
Video marketing secrets
Video marketing secretsVideo marketing secrets
Video marketing secretsFlora Runyenje
 
Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemOnline Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemBloominari
 
How to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogiHow to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogiMarketing Yogi
 
Video Marketing with Press Releases
Video Marketing with Press ReleasesVideo Marketing with Press Releases
Video Marketing with Press ReleasesMark Robertson ⏩
 
The power of video email webinar
The power of video email webinarThe power of video email webinar
The power of video email webinarMaster of Code
 
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
 

Similar to Use video to strengthen online marketing (20)

Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28Social Video For Business Vistage Talk April 28
Social Video For Business Vistage Talk April 28
 
Using video online to increase sales slideshare
Using video online to increase sales slideshareUsing video online to increase sales slideshare
Using video online to increase sales slideshare
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo Engage
 
Six Secrets
Six SecretsSix Secrets
Six Secrets
 
NYC HUG Q4 - Unlocking the Power of Video
NYC HUG Q4 - Unlocking the Power of VideoNYC HUG Q4 - Unlocking the Power of Video
NYC HUG Q4 - Unlocking the Power of Video
 
Activate the application
Activate the applicationActivate the application
Activate the application
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics
 
Unlock the Power of Video
Unlock the Power of VideoUnlock the Power of Video
Unlock the Power of Video
 
Youtube Video marketing secrets
Youtube Video marketing secretsYoutube Video marketing secrets
Youtube Video marketing secrets
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube
 
Ypn session 4
Ypn session 4Ypn session 4
Ypn session 4
 
Bc socialmediasummit 26062015
Bc socialmediasummit 26062015Bc socialmediasummit 26062015
Bc socialmediasummit 26062015
 
Video marketing secrets
Video marketing secretsVideo marketing secrets
Video marketing secrets
 
Start Smart, Scale Up, And Stand Out With Video
Start Smart, Scale Up, And Stand Out With VideoStart Smart, Scale Up, And Stand Out With Video
Start Smart, Scale Up, And Stand Out With Video
 
Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemOnline Video Marketing: Tips, Types of Videos To Create & How To Promote Them
Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them
 
How to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogiHow to make VIRAL Promotions- By MarketingYogi
How to make VIRAL Promotions- By MarketingYogi
 
Video Marketing with Press Releases
Video Marketing with Press ReleasesVideo Marketing with Press Releases
Video Marketing with Press Releases
 
The power of video email webinar
The power of video email webinarThe power of video email webinar
The power of video email webinar
 
YouTube for Business
YouTube for BusinessYouTube for Business
YouTube for Business
 
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
 

Recently uploaded

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 

Recently uploaded (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 

Use video to strengthen online marketing

  • 1. Use video to strengthen online marketing Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet
  • 2. How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 3. Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 4.
  • 5. Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
  • 6.
  • 7. Where to use video? - Landing Page Offer
  • 8. Where to use video? - Personalized E-mail
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
  • 14. Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 15. Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live