On where to find information on search engines and web search tools online.

1. Search
Engine
Intelligence
by Pandia
Susanne and Per Koch
Oslo, Norway
NOLUG Feb 25 2008
www.pandia.com

2. On top of search engine news
• Intro to Web feeds (RSS/
Atom)
• Intro to social
bookmarking
• Pandia tools
• Other recommended
sources

3. What is a web feed?
• A web feed is a simple XML text file that
contains the headlines, summaries and/or
content of the posts of a blog.
• You can read the web feed without visiting
the web site itself
• You can gather the content of several web
feeds in one place

4. Web feeds
• Find blogs
• Subscribe to feed
• Read news in your feed
reader
• We prefer online feed
readers because we’re on
the move a lot

5. 5 great online feed readers
• NewsGator
• Bloglines Beta
• Google Reader
• FeedShow
• Rojo
Let’s take a look at my feed reader!

7. Social bookmarking
• For articles, news stories, web resources,
movies, reviews etc.
• Add bookmark to the social bookmarking
site of your choice
• Tag it with concepts that makes sense to you
• Makes it easy to return to important sites
• Lets you share your stories with friends or
groups of friends

8. 5 great social bookmarking services
• Furl
• Netvouz
• Del.icio.us
• Ma.gnolia
• Bluedot
Let’s take a look at my bookmarks

10. Pandia’s Search Engine
Detective
We have gathered all the resources we use
to track the search engine scene on one
page

11. www.pandia.com/searchworld/detective.html

12. This is what you get
• A vertical search engine for searching search
oriented sites
• The latest headlines from the very best sites
• Links to all the best blogs, English language as
well as Non-English
• Links to all the best search engine news sites
• Links to all the best discussion forums and
social sites
• Links to sites for social marketing, PPC,
podcasts, link building and spamming

13. Pandia Search Engine News
• Our own blog covering the
search engine scene
• News articles
• Feature articles and “how-to”
presentations
• Guest writers
www.pandia.com/sew/

14. Our favorite sites
• There are two types of
search coverage:
• News for searchers,
researchers and
librarians
• News for search engine
marketing people

15. Sites for librarians
and researchers
• Phil Bradley’s blog
• Tara Calishain’s Researchbuzz
• Gary Price’s Resourceshelf
• Google Tutor
Phil, Tara and Gary

16. Search engine industry and SEM
news and articles
• Search Engine Land (Danny
Sullivan & Co)
• Search Engine Watch
• PageTraffic Blog (Navneet
Kaushal)
• Marketing Pilgrim (Andy Beal
& Co)
• Search Engine Journal
• John Battelle Danny Sullivan and John Battelle

17. Search engine
marketing social web
• Sphinn (Web 2.0 site from
Danny Sullivan)
• Webmaster World (Brett
Tabke & Co)
• Search Engine Forums (the
original)
• Digital Point Forums

18. Web 2.0 coverage
• Sites that cover new forms of information
production, dissemination and retrieval
• Mashable
• Read/Write Web
• TechCrunch

19. And may you all find what
you are looking for!
www.pandia.com