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Audience ,[object Object]
A media text itself has no-meaning until it is decoded by an audience.
The Hypodermic Needle Model ,[object Object],[object Object],[object Object],[object Object]
Two-Step Flow ,[object Object],[object Object],[object Object],[object Object]
Two-Step Flow ,[object Object],[object Object],[object Object]
Uses & Gratifications ,[object Object],[object Object],[object Object]
Uses & Gratifications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Uses & Gratifications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reception Theory ,[object Object],[object Object],[object Object]
Reception Theory ,[object Object],[object Object],[object Object]

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Audience Notes

  • 1.
  • 2. A media text itself has no-meaning until it is decoded by an audience.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.