Participant Behaviors and Social Engagement

1. Life on Demand: performics.com
Participant Behaviors and Social Engagement blog.performics.com
@performics
New Social Norms Daily Doses
Devices utilized for social “Über-users” access more than once a day
50% spend less time e-mailing
because of social networks
at least once a day
49% 91% 71%
desktop
40%
would rather text
than call
42%
are more comfortable engaging
with people online than in person
53% mobile
30%
would rather talk to close
21%
34%
42%
friends via social networking tablet
than traditional modes 16%
29% spendposts than e-mails
social
more time proofing
14% game console
33%
Emotions Run High
When friends don’t respond within expected response time, Number of Social Accounts
people who express emotion feel:
ESPONS
T ED R E
EC TI
M 24%
X P 25%
1 4
E
E
Don’t
expect
41% +
within Annoyed 49% Sad 39% Hurt 29% Angry 12%
a response 1 hour
40% are more likely to Like/comment to friends who reciprocate 28%
52 have
12% 24%
2 3
6+
hours 22%
1-6 “Social networks
hours
made my birthday more special” 24%
Privacy Matters Content Preferences
73% have adjusted privacy settings
in Facebook
Users post once a week or more:
40% separate people into groups based Status updates 54%
on what info they want to share Jokes/cartoons/memes 32%
Links to articles 31%
own a tablet Pictures they took 30%
–of these– Pictures other people took 26%
19% own more than one!
Videos other people created 18%
All data from Performics 2012 Life on Demand Study Videos they created 15%
Study based on 2,000 Americans who visit a social network at least once a day
Question? Email marketing@performics.com