1. Life on Demand: performics.com
Participant Behaviors and Social Engagement blog.performics.com
@performics
What Brands Do People Like/Follow? Why Follow Brands?
restaurants food
48% 43 % Women are 59% shop thereproduct
purchase
or
more likely to
entertainment- 43% Like/follow 45% hope to have inside knowledge
or special deals
related celebrities apparel
35 % 27% want to be associated with
the brand
37%
26% like having a direct relationship
with companies/brands
30 % 32%Men are 23% have like it
who
friends
32 % more likely to
sports-related electronics
30%
Like/follow
18% work at the company or know
someone who does
Which Offers Get Responses?
How likely are people to respond to an offer from a brand on a social networking site in:
10% 15% 42% 33%
A repost from a friend
12% 20% 41% 27%
The brand's page on the social network
12% 19% 43% 26%
News feed
20% 27% 34% 20%
An ad on the social network
Not at all Not very Somewhat Very likely
Engaging Content Users prefer when brands post: Ad-itudes
66% likecan be ads display a countdown until the
ad
when
closed
44% 40% updates
status
37% videos 62% prefer seeing a variety of ads, instead of one ad
multiple times
pictures
36% 35% 30% believe the ads they see are relevant
links to
jokes/cartoons/
memes
articles 30% usually watch theitentire ad, even if they are
allowed to close
All data from Performics 2012 Life on Demand Study
Study based on 2,000 Americans who visit a social network at least once a day
Question? Email marketing@performics.com