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June 15 – 16, 2009
        Washington, DC
Optional Post-Conference

                                 Online
 Workshop June 17, 2009




                                 Marketing ROI
   Understand ROI to
 Maximize Your Online
    Marketing Spend



                                Develop Return-on-Investment
                                Measures for Evaluating and Reporting
                                Marketing Success

                                 You Will Learn to:
                                    Use Measures, Metrics and Analytics to Increase Profits
                                    Advance Your Brand with Digital Marketing
                                    Measure ROI Effectively
                                    Identify Strategies for Successful Email Campaigns




                                 In Association with:




Utilize a Performance Framework to Instill Confidence in Marketing during a Downturned Economy
                                                                         www.ASMIweb.com
Day One
                       June 15, 2009

Online Marketing ROI

                       8:30
    EMarketer.com      Conference Registration and Continental Breakfast
     predicts online
                       9:00
        spending to    Keynote Address:
  increase by 8.9%     Online Marketing in a New Economic Landscape
                       With the current state of the economy, marketers are feeling the pressure to get results
   in 2009 to $25.7    while working with slashed budgets. How do you reach clients who are also feeling the
                       effects of the recession? Online marketing has become that outlet for getting results.
    billion: Are you     Identify low cost marketing outlets that will attract new clients
 ready to measure,       Discover the correct digital mediums to invest your marketing dollars
                         Grow your business while attracting clients with limited budgets
manage and report
     on your online    10:30
                       Break and Refreshments
         campaigns?
                       10:45
                       Transition and Maintain Your Brand Online
                         Create an in bound marketing strategy for reaching clients by offering a wide array of
                         touch points
                         Maintain brand loyalty and client retention while transitioning from traditional to
                         digital marketing
                         Learn how to compete in a larger online market
                       Dan Ballister
                       COO, Traffiq




                       Top 5 Reasons to Attend:
                       1. Reach your customers effectively in the digital marketplace
                       2. Utilize search engine optimization to increase ROI
                       3. Understand the benefits of Lead Generation 2.0
                       4. Develop effective marketing strategies on a limited budget
                       5. Discover analytics to predict marketing success




www.ASMIweb.com
Page 2
Day One
Continued

                                                                                           Online Marketing ROI

12:00
Lunch


1:00
Develop Measures, Metrics and Analytics for the Digital Marketplace
  Acquire new quantitative and qualitative data-mining techniques to uncover insights in
  digital media
  Transform your organization’s measures and metrics to evaluate the performance of non-
  traditional marketing mediums
  Discover the most effective analytics to predict marketing success


2:30
Break and Refreshments


2:45
Make Marketing ROI Transparent to Your Stakeholders
  Garner executive buy-in for online marketing initiatives
  Convey the importance of new marketing mediums and their effect on ROI
  Harness reporting skills that provide clear, relevant data to your stakeholders


4:00
Day One Adjourns




Who Should Attend:
VPs/Directors/Managers of:

                                                     Internal/External Marketing
       Marketing
                                                     Integrated Marketing
       Brand/Product Management
       and Development                               Planning & Analytics
       Advertising




                                                                                           www.ASMIweb.com
                                                                                           Page 3
Day Two
                        June 16, 2009

Online Marketing ROI

                       8:30
                       Conference Registration and Continental Breakfast


                       9:00
                       Keynote Address
                       Use Search Engine Optimization to Increase Marketing ROI
                       Search marketing is a recession-resistant approach to marketing your brand. It’s a measur-
                       able, secure and effective method that will maintain its place in many budgets. Learn how to
                       get the most from SEO and see the true return on your marketing department’s efforts.
                         Recognize modern techniques to manage your search campaigns and get the most
                         from your dollar
                         Increase SEM return rates while reducing overhead costs
                         Identify tools and methods to increase search advertising results




                       10:30
                       Break and Refreshments


                       10:45
                       Implement Successful Email Strategies to Boost ROI
                         Explore winning email marketing approaches to increase response rates
                         Discover strategies for getting the right message to the right person
                         Learn techniques for creating emails that will respect customers and treat
                         them as individuals
                       Janet Ballonoff
                       Online Marketing Manager
                       Prism Microsystems


                       12:00
                       Lunch




                       Explore Winning Email Marketing Techniques




www.ASMIweb.com
Page 4
Day Two
 Continued

                                                                                         Online Marketing ROI

                                                                                        “Email marketing
 1:00
 Enhance Marketing ROI with Video and Display Ads
                                                                                         is one of the most
   Understand how online video and display ads are different from TV and websites
   Pinpoint key performance indicators to gain insight on ad success
                                                                                         effective ways
   Identify required measurements of video and display ads to evaluate ad performance
                                                                                         to stay in touch
                                                                                         with customers
 2:30
 Break and Refreshments
                                                                                         and prospects
                                                                                         online.”
 2:45
 Develop Lead Generation Techniques on a Tight Budget
                                                                                         Peter DeLegge, Contributor,
   Maintain lead quality and transparency in a time when lead generation                 Marketing Today
   sources are consolidating
   Realize the future of lead generating and the transition from personal contact
   Recognize how Lead Generation 2.0 offers greater controls and new revenue
   opportunities for your business


 4:00
 Conference Adjourns



“ Search marketing spending will grow
  by 14.9% in 2009 to $12.3 billion. Search
  marketing is not recession-proof, but
  it is recession-resistant…Search is
  highly measurable, so it will maintain its
  place in many budgets and increase in
  some others…”
  David Hallerman, Senior Analyst, eMarketer.com




                                                                                         www.ASMIweb.com
                                                                                         Page 5
Post Conference Workshop
                       June 17, 2009

Online Marketing ROI


                       8:30
                       Workshop Registration and Continental Breakfast

                       Post-Conference Seminars are practical, supplementary application sessions which incorpo-
                       rate and review tools, techniques and methods presented during the event. Participants will
                       obtain a further understanding of how to use newly acquire tools and cutting-edge strategies
                       to improve strategic planning and financial management performance. Through group exer-
                       cises and scenario-based learning, you’ll walk away with the expertise and resources needed
                       for immediate and practical application. Enrollment space is limited, so register today to
                       reserve your place.

                       9:00
                       Make Online Marketing Work on a Limited Budget
                       There are a variety of different media options available to your marketing department that
                       will produce results without breaking the bank. Even with limited resources, techniques such
                       as SEO and integrated marketing can be used. Learn how to convey your brand’s message
                       to clients by identifying the online venues where they’re most likely to be looking. Maintain
                       the alignment between overall company goals and your marketing strategies to get the
                       results your organization is looking for.
                         Learn what media options are available when working with small budgets
                         Discover cost-efficient ways to find, influence and convert “browsers” into potential buyers
                         Maximize the content of your message to get optimal results from your branding campaign
                       Beth Schillaci
                       Founder/President
                       VillageWorks Communication, Inc.

                       12:00
                       Workshop Adjourns




                       Measure the Effectiveness of Your
                       Video and Display Ads




www.ASMIweb.com
Page 6
Post-Conference Webinar

                                                                                                Online Marketing ROI


                                                                                               Sponsorship
Use Performance Dashboards to Boost Marketing Performance
                                                                                               Opportunities
Date: June 25, 2009
Time: 2:00- 3:30 PM EST

                                                                                               As a conference and training
Performance dashboards are powerful tools designed to help gauge a business’s progress
                                                                                               provider, The American
in meeting marketing objectives. They provide critical information that enables an organiza-
                                                                                               Strategic Management
tion to measure, monitor and manage marketing performance more effectively. However,
                                                                                               Institute is an expert in
without the right focus, processes can fall off track.
                                                                                               bringing together leaders to
During the Webinar YOU WILL LEARN TO:                                                          share and discuss
                                                                                               best practices and innovations.
  Track key performance indicators (KPIs) critical to measuring the success of your
                                                                                               We connect decision-makers
  organization’s marketing efforts
                                                                                               with respected solution
  Identify strategies and metrics linked to consistent marketing performance
                                                                                               providers.
  Discover useful measures and metrics to improve decision making

                                                                                               ASMI offers five different
To register for this Post-Conference webinar please visit www.ASMIweb.com or contact
                                                                                               pre-designed sponsorship
Dave Yerks at Yerks@ManagementWeb.org or 858-866-9380.
                                                                                               packages:



                                                                                               • Event Co-Sponsor
                                                                                                 Session
                                                                                               • Sponsor
                                                                                                 Luncheon
                                                                                               • Sponsor
                                                                                                 Cocktail
                                                                                               • Hour Sponsor

                                                                                               • Exhibit Booth Sponsor




                                                                                               For more information on
                                                                                               sponsorships or to get
                                                                                               started, contact Jessica
                                                                                               Ward at 703-894-0920 or
                                                                                               Ward@PerformanceWeb.org




                                                                                                www.ASMIweb.com
                                                                                                Page 7
Logistics & Registration

                                                                                                                                                                            Online Marketing ROI

Venue and Hotel:
                                                                                                                       Registration Form
Online Marketing ROI will be held at the Performance Institute’s Training Center
in Arlington, VA, just one block east of the Courthouse stop on the Orange Line
of the DC Metro. A public parking garage is located inside of the building for $10/
day. Continental breakfast, refreshments and lunch will be provided for delegates                                      To Register, Call 703-894-0920; Fax this Form to: 703-
on each day.                                                                                                           894-0482 or Visit www.ASMIweb.com
             The Performance Institute Conference Center
                                                                                                                              Yes! Register me for Online Marketing ROI
             1515 N. Courthouse Rd., Suite 600
             Arlington, VA 22201
                                                                                                                                    Add the Post-Conference Workshop: Make Online Marketing
             703-894-0920
                                                                                                                                    Work on a Limited Budget
                                                                                                                                    Add the Pre-Conference Webinar: Use Performance
A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard
                                                                                                                                    Dashboards to Boost Marketing Performance
by Marriott at the prevailing rate of $209.00 until May 18, 2009. Please call the hotel
                                                                                                                           Please call me. I am interested in a special Group Discount
directly and reference code “Online Marketing” when making reservations to get
                                                                                                                           for my team
the discounted rate. The hotel is conveniently located three blocks from the Rosslyn
Metro station. Please ask the hotel about a complimentary shuttle that is also
                                                                                                                       Delegate Information
available for your convenience.
             Arlington Rosslyn Courtyard by Marriott
             1533 Clarendon Blvd.                                                                                      Name                                                                  Title
             Arlington, VA 22209
             Phone: 703-528-2222 / 1-800-321-2211
             www.courtyardarlingtonrosslyn.com                                                                         Organization                                                          Dept.

Hotel and Travel costs are not included in conference tuition.
                                                                                                                       Address

Tuition & Group Discounts:
                                                                                                                       City
The tuition rate for attending the Online Marketing ROI
is as follows:
                                                                                                                       State                                                                 Zip
 Offerings                                                 Rate
 Conference Only                                           $1,399
                                                                                                                       Telephone                                                             Fax
 Post-Conference Workshop                                  $199
 Post-Conference Webinar                                   $299
                                                                                                                       Email
For more information on group discounts for Online Marketing
                                                                                                                       Payment Information
ROI please contact Dave Yerks at 858-866-9381 or email him at
Yerks@ManagementWeb.org.                                                                                                   Check
                                                                                                                           Purchase Order / Training Form
                                                                                                                           Credit Card

Cancellation Policy
For live events: ASMI will provide a full refund less $399 administration fee for cancellations four weeks
                                                                                                                       Credit Card Number
before the event. If cancellation occurs within two weeks prior to conference start date, no refund will
be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire
registration fee.
For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four weeks before the      Expiration Date                                                       Verification no.
event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Regis-
trants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.
All the cancellation requests need to be made online. Your confirmation email contains links to modify or
                                                                                                                       Name on Card                                                          Billing Zip
cancel registrations. Please note that the cancellation is not final until you receive a written confirmation.
Payment must be secured prior to the conference. If payment is not received by the conference start date,
a method of payment must be presented at the time of registration in order to guarantee your participa-
                                                                                                                       Please make checks payable to: The Performance Institute
tion at the event.

Quality Assurance
                                                                                                                                                                                            Priority Code: M129-WEB
ASMI strives to provide you with the most productive and effective educational experience possible. If af-
ter completing the course you feel there is some way we can improve, please write your comments on the
evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and
wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of
                                                                                                                    Discounts
the training to: ASMI: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
                                                                                                                    • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes                     order to receive any discount.
may occur in the program. ASMI is not responsible for speaker changes, but will work to ensure a compa-             • Any discounts offered whether by ASMI (including team discounts) must also require payment at the
rable speaker is located to participate in the program.                                                               time of registration.
If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering               • All discount offers cannot be combined with any other offer.
airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.                    • Discounts cannot be applied retroactively

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M129

  • 1. June 15 – 16, 2009 Washington, DC Optional Post-Conference Online Workshop June 17, 2009 Marketing ROI Understand ROI to Maximize Your Online Marketing Spend Develop Return-on-Investment Measures for Evaluating and Reporting Marketing Success You Will Learn to: Use Measures, Metrics and Analytics to Increase Profits Advance Your Brand with Digital Marketing Measure ROI Effectively Identify Strategies for Successful Email Campaigns In Association with: Utilize a Performance Framework to Instill Confidence in Marketing during a Downturned Economy www.ASMIweb.com
  • 2. Day One June 15, 2009 Online Marketing ROI 8:30 EMarketer.com Conference Registration and Continental Breakfast predicts online 9:00 spending to Keynote Address: increase by 8.9% Online Marketing in a New Economic Landscape With the current state of the economy, marketers are feeling the pressure to get results in 2009 to $25.7 while working with slashed budgets. How do you reach clients who are also feeling the effects of the recession? Online marketing has become that outlet for getting results. billion: Are you Identify low cost marketing outlets that will attract new clients ready to measure, Discover the correct digital mediums to invest your marketing dollars Grow your business while attracting clients with limited budgets manage and report on your online 10:30 Break and Refreshments campaigns? 10:45 Transition and Maintain Your Brand Online Create an in bound marketing strategy for reaching clients by offering a wide array of touch points Maintain brand loyalty and client retention while transitioning from traditional to digital marketing Learn how to compete in a larger online market Dan Ballister COO, Traffiq Top 5 Reasons to Attend: 1. Reach your customers effectively in the digital marketplace 2. Utilize search engine optimization to increase ROI 3. Understand the benefits of Lead Generation 2.0 4. Develop effective marketing strategies on a limited budget 5. Discover analytics to predict marketing success www.ASMIweb.com Page 2
  • 3. Day One Continued Online Marketing ROI 12:00 Lunch 1:00 Develop Measures, Metrics and Analytics for the Digital Marketplace Acquire new quantitative and qualitative data-mining techniques to uncover insights in digital media Transform your organization’s measures and metrics to evaluate the performance of non- traditional marketing mediums Discover the most effective analytics to predict marketing success 2:30 Break and Refreshments 2:45 Make Marketing ROI Transparent to Your Stakeholders Garner executive buy-in for online marketing initiatives Convey the importance of new marketing mediums and their effect on ROI Harness reporting skills that provide clear, relevant data to your stakeholders 4:00 Day One Adjourns Who Should Attend: VPs/Directors/Managers of: Internal/External Marketing Marketing Integrated Marketing Brand/Product Management and Development Planning & Analytics Advertising www.ASMIweb.com Page 3
  • 4. Day Two June 16, 2009 Online Marketing ROI 8:30 Conference Registration and Continental Breakfast 9:00 Keynote Address Use Search Engine Optimization to Increase Marketing ROI Search marketing is a recession-resistant approach to marketing your brand. It’s a measur- able, secure and effective method that will maintain its place in many budgets. Learn how to get the most from SEO and see the true return on your marketing department’s efforts. Recognize modern techniques to manage your search campaigns and get the most from your dollar Increase SEM return rates while reducing overhead costs Identify tools and methods to increase search advertising results 10:30 Break and Refreshments 10:45 Implement Successful Email Strategies to Boost ROI Explore winning email marketing approaches to increase response rates Discover strategies for getting the right message to the right person Learn techniques for creating emails that will respect customers and treat them as individuals Janet Ballonoff Online Marketing Manager Prism Microsystems 12:00 Lunch Explore Winning Email Marketing Techniques www.ASMIweb.com Page 4
  • 5. Day Two Continued Online Marketing ROI “Email marketing 1:00 Enhance Marketing ROI with Video and Display Ads is one of the most Understand how online video and display ads are different from TV and websites Pinpoint key performance indicators to gain insight on ad success effective ways Identify required measurements of video and display ads to evaluate ad performance to stay in touch with customers 2:30 Break and Refreshments and prospects online.” 2:45 Develop Lead Generation Techniques on a Tight Budget Peter DeLegge, Contributor, Maintain lead quality and transparency in a time when lead generation Marketing Today sources are consolidating Realize the future of lead generating and the transition from personal contact Recognize how Lead Generation 2.0 offers greater controls and new revenue opportunities for your business 4:00 Conference Adjourns “ Search marketing spending will grow by 14.9% in 2009 to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant…Search is highly measurable, so it will maintain its place in many budgets and increase in some others…” David Hallerman, Senior Analyst, eMarketer.com www.ASMIweb.com Page 5
  • 6. Post Conference Workshop June 17, 2009 Online Marketing ROI 8:30 Workshop Registration and Continental Breakfast Post-Conference Seminars are practical, supplementary application sessions which incorpo- rate and review tools, techniques and methods presented during the event. Participants will obtain a further understanding of how to use newly acquire tools and cutting-edge strategies to improve strategic planning and financial management performance. Through group exer- cises and scenario-based learning, you’ll walk away with the expertise and resources needed for immediate and practical application. Enrollment space is limited, so register today to reserve your place. 9:00 Make Online Marketing Work on a Limited Budget There are a variety of different media options available to your marketing department that will produce results without breaking the bank. Even with limited resources, techniques such as SEO and integrated marketing can be used. Learn how to convey your brand’s message to clients by identifying the online venues where they’re most likely to be looking. Maintain the alignment between overall company goals and your marketing strategies to get the results your organization is looking for. Learn what media options are available when working with small budgets Discover cost-efficient ways to find, influence and convert “browsers” into potential buyers Maximize the content of your message to get optimal results from your branding campaign Beth Schillaci Founder/President VillageWorks Communication, Inc. 12:00 Workshop Adjourns Measure the Effectiveness of Your Video and Display Ads www.ASMIweb.com Page 6
  • 7. Post-Conference Webinar Online Marketing ROI Sponsorship Use Performance Dashboards to Boost Marketing Performance Opportunities Date: June 25, 2009 Time: 2:00- 3:30 PM EST As a conference and training Performance dashboards are powerful tools designed to help gauge a business’s progress provider, The American in meeting marketing objectives. They provide critical information that enables an organiza- Strategic Management tion to measure, monitor and manage marketing performance more effectively. However, Institute is an expert in without the right focus, processes can fall off track. bringing together leaders to During the Webinar YOU WILL LEARN TO: share and discuss best practices and innovations. Track key performance indicators (KPIs) critical to measuring the success of your We connect decision-makers organization’s marketing efforts with respected solution Identify strategies and metrics linked to consistent marketing performance providers. Discover useful measures and metrics to improve decision making ASMI offers five different To register for this Post-Conference webinar please visit www.ASMIweb.com or contact pre-designed sponsorship Dave Yerks at Yerks@ManagementWeb.org or 858-866-9380. packages: • Event Co-Sponsor Session • Sponsor Luncheon • Sponsor Cocktail • Hour Sponsor • Exhibit Booth Sponsor For more information on sponsorships or to get started, contact Jessica Ward at 703-894-0920 or Ward@PerformanceWeb.org www.ASMIweb.com Page 7
  • 8. Logistics & Registration Online Marketing ROI Venue and Hotel: Registration Form Online Marketing ROI will be held at the Performance Institute’s Training Center in Arlington, VA, just one block east of the Courthouse stop on the Orange Line of the DC Metro. A public parking garage is located inside of the building for $10/ day. Continental breakfast, refreshments and lunch will be provided for delegates To Register, Call 703-894-0920; Fax this Form to: 703- on each day. 894-0482 or Visit www.ASMIweb.com The Performance Institute Conference Center Yes! Register me for Online Marketing ROI 1515 N. Courthouse Rd., Suite 600 Arlington, VA 22201 Add the Post-Conference Workshop: Make Online Marketing 703-894-0920 Work on a Limited Budget Add the Pre-Conference Webinar: Use Performance A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard Dashboards to Boost Marketing Performance by Marriott at the prevailing rate of $209.00 until May 18, 2009. Please call the hotel Please call me. I am interested in a special Group Discount directly and reference code “Online Marketing” when making reservations to get for my team the discounted rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also Delegate Information available for your convenience. Arlington Rosslyn Courtyard by Marriott 1533 Clarendon Blvd. Name Title Arlington, VA 22209 Phone: 703-528-2222 / 1-800-321-2211 www.courtyardarlingtonrosslyn.com Organization Dept. Hotel and Travel costs are not included in conference tuition. Address Tuition & Group Discounts: City The tuition rate for attending the Online Marketing ROI is as follows: State Zip Offerings Rate Conference Only $1,399 Telephone Fax Post-Conference Workshop $199 Post-Conference Webinar $299 Email For more information on group discounts for Online Marketing Payment Information ROI please contact Dave Yerks at 858-866-9381 or email him at Yerks@ManagementWeb.org. Check Purchase Order / Training Form Credit Card Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for cancellations four weeks Credit Card Number before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four weeks before the Expiration Date Verification no. event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Regis- trants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. All the cancellation requests need to be made online. Your confirmation email contains links to modify or Name on Card Billing Zip cancel registrations. Please note that the cancellation is not final until you receive a written confirmation. Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participa- Please make checks payable to: The Performance Institute tion at the event. Quality Assurance Priority Code: M129-WEB ASMI strives to provide you with the most productive and effective educational experience possible. If af- ter completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of Discounts the training to: ASMI: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201 • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in Note: As speakers are confirmed six months before the event, some speaker changes or topic changes order to receive any discount. may occur in the program. ASMI is not responsible for speaker changes, but will work to ensure a compa- • Any discounts offered whether by ASMI (including team discounts) must also require payment at the rable speaker is located to participate in the program. time of registration. If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering • All discount offers cannot be combined with any other offer. airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests. • Discounts cannot be applied retroactively