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                                                                            May 12-13, 2009 | Washington, DC
    The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit
                                                     Optional Pre-Conference Seminar May 11, 2009
                                                                            Optional Post-Conference Workshop May 13, 2009




The 2009 National

Law Enforcement Recruitment,
Retention and Diversity Summit
Recruiting and Retaining a Diverse and Talented Workforce for Law Enforcement




 You Will Learn How to:
 Equip Yourself and Your Agency with Tested                 Understand Legal Liabilities Associated with the
 Retention Strategies                                       Hiring Process
 Guarantee that your agency establishes adequate training   Avoid potential employer risks and legal liabilities when
 and succession planning to retain your best employees      hiring new employees and officers

                                                            Improve Your Recruiting Process to Discover
 Collaborate with Community Partners to Enhance
                                                            Top Talent
 Your Applicant Pool
                                                            Innovate a recruiting plan to attract talented, diverse
 Promote private and public relationships to market your
                                                            and dedicated applicants
 department and engage qualified applicants




                                                                             www.PerformanceWeb.org 1
                                                                                    www.PerformanceWeb.org
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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                                    Agenda-at-a-Glance
Pre-Conference Seminar: Monday, May 11, 2009
8:30    Pre-Conference Seminar Registration & Continental Breakfast
9:00    Professional Development and Career Advancement Programs
12:00   Lunch Break
1:00    Pre-Conference Seminar Resumes
4:00    Pre-Conference Seminar Adjourns

Day One: Tuesday, May 12, 2009
8:00    Conference Registration & Continental Breakfast
8:30    Keynote Address: Innovative Strategies in the Current Economy to Improve Recruitment and Retention
        for Law Enforcement
9:45    Analyze Changing Shifts in Applicant Pool to Recruit Effectively
10:45   Break & Refreshments
11:00   Build and Implement a Diversity Workforce Recruitment Plan and Revitalize Your Selection Process
12:00   Lunch Break
        Track A: Law Enforcement Recruitment & Retention Strategies         Track B: Diversity Management
1:00    Re-evaluate and Expedite the Recruiting Process                     Effectively Manage the Multigenerational Law
                                                                            Enforcement Workforce
2:00    Break & Refreshments
2:15    Identify Incentives to Retain Valuable Law Enforcement Personnel    “Are You Talking to Me?” – Interpersonal Communications
3:15    Boost Veteran and Military Applicants to Increase Your              Effective Strategies to Increase the Number of Sworn Female and
        Departmental Capacity                                               Minority Officers
4:15    Adjourn


Day Two: Wednesday, May 13, 2009
8:00    Continental Breakfast
8:30    Keynote Address: Implement Mentoring Programs at the Growing Stages of New Employees to Improve Retention
9:30    Break & Refreshments
        Track C: Market Your Agency                                         Track D: Legal and Liability Issues
9:45    Promote Your Agency through Proven Advertising Techniques           Understand Equal Opportunity and Employment Law
10:30   Master Internet Advertising for Law Enforcement                     Examine the Importance of Selective Recruiting and Thorough
                                                                            Training to Avoid Liability and Litigation
11:15   Closing Keynote: Build Powerful Partnerships with Local Communities
12:15   Conference Adjourns/Lunch Break/Post-Conference Workshop Registration

Post-Conference Workshop: Wednesday, May 13, 2009
        Workshop A: Design an Advanced Marketing Plan to Lead a             Workshop B: Develop and Implement a Succession Plan for
1:15
        Successful Recruiting Campaign                                      Your Agency
4:30    Post-Conference Workshops Adjourn


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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Who                                    Pre-Conference Seminar: Monday, May 11, 2009
Should Attend:                         Pre-Conference Seminars are hands-on, interactive sessions with specially designed exercises
                                       and projects that have immediate application. With this full-day application session, you will
                                       enhance your training experience by establishing a reference point of knowledge, language
• Police Chiefs
                                       and methodologies for the rest of the event. This seminar will dive deep into professional
• Deputy Chiefs                        development and career advancement programs to help improve your expertise and gain
                                       knowledge of practical tools to implement from field experts. Enrollment space is limited, so
• Sheriff Offices
                                       register today to reserve your place.
• Human Resource Directors
• Recruiters                           8:30
                                       Pre-Conference Seminar Registration & Continental Breakfast
• Strategic Planners
• Training Personnel                   9:00

                                       Professional Development and Career Advancement Programs
• Law Enforcement Managers
                                       Officers are much more likely to stay in an agency where they are shown career growth and
• Administrative Staff
                                       leadership opportunities. Providing these chances along with continued education, your
• Professional Standards Staff
                                       officers will feel engaged, empowered and content. Please join us in this interactive seminar
…and anyone involved in human          to learn how to improve your professional development curricula.
resources for law enforcement          • Help officers identify career opportunities within their current role or agency
                                       • Develop career ladders for levels of officers in your agency
                                       • Utilize talent you currently have and enhance performance through education,
                                         training and mentoring

Reasons                                12:00
                                       Lunch Break

to Attend:                             1:00
                                       Pre-Conference Seminar Resumes

1. Acquire Proven Best Practices for
                                       4:00
   Recruitment, Selection and Hiring
                                       Pre-Conference Seminar Adjourns

2. Develop and Implement Effective
   Succession Planning

3. Enhance Your Marketing Strategy
   to Attract Top Talent

4. Improve Accountability and
   Departmental Performance

5. Reduce Liability and Enhance
   Management of Sensitive Issues




                                                                                                                                   3
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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Answering                                                                           Day One: Tuesday, May 12, 2009
                                                                                    8:00


the Call                                                                            Conference Registration & Continental Breakfast

                                                                                    8:30

                                                                                    Keynote Address: Innovative Strategies in the Current Economy
                                                                                    to Improve Recruitment and Retention for Law Enforcement
The Law Enforcement Development
                                                                                    The economic environment has altered the applicant pool and has forced agencies to be
Center has teamed up with The Police
                                                                                    more precise in their recruitment and retention practices. Hear the latest perspectives on
Policy Studies Council to create
                                                                                    improving law enforcement efforts and strategies in a declining economy to attract the most
Answering the Call, a quarterly journal
                                                                                    qualified candidates. Examine new developments to:
for law enforcement and first responders.
Answering the Call provides an in-depth                                             • Align your innovative recruitment and retention initiatives to satisfy your budget
look at today’s hottest issues, including                                           • Reorganize your department to meet budgetary requirements
law enforcement management,                                                         • Leverage community partnerships to support and extend the reach of innovative initiatives
emergency preparedness, use of force,                                               • Promote short term recruitment campaigns as part of more comprehensive
funding and grants, technological                                                      longer term strategies
innovations, and more!
                                                                                    Robert Kanaski
To download the latest issue of Answering
                                                                                    Assistant Chief
the Call, please visit
                                                                                    San Diego Police Department
www.PerformanceWeb.org/ATC

                                                                                    9:45

                                                                                    Analyze Changing Shifts in Applicant Pool to Recruit Effectively
                                                                                    • Understand the changing trends in your applicant pool to anticipate their demands
                                                                                    • Utilize retirees in a new capacity in your department
                                                                                    • Offer and market on-the-job training during your recruitment process to appeal
                                                                                      to a diverse workforce
                                                                                    Sgt. Jeff Church (Ret.), Reno Police Department,
 WINTER 2008

                                                                                    Principal, Diversity Recruitment Specialists
 A QUARTERLY JOURNAL FOR LAW ENFORCEMENT
 & FIRST RESPONDERS
 Presented by The Performance Institute and The Police Policy Studies Council



                                                                                    10:45
                                                                                    Break & Refreshments

                                                                                    11:00
Featuring
                                                                                    Build and Implement a Diversity Workforce Recruitment Plan and
                                                                                    Revitalize Your Selection Process
                                                                                    • Examine and improve current personality and assessment methods
                                                                                    • Explore the pros and cons of various tactics, such as structural panel interviews and
                                                                                      their addition to the application process
LAW ENFORCEMENT MANAGEMENT    USE OF FORCE     HOMELAND SECURITY      FUNDING

                                                                                    • Ensure your agency’s selection process attracts high quality and diverse applicants
SEX OFFENDER MANAGEMENT    NARCOTICS    EMERGENCY PREPAREDNESS
                                           Answering the Call Winter TECHNOLOGY 1
                                                                      2008




                                                                                    Sgt. Barry Denton
                                                                                    Louisville Police Department

                                                                                    12:00
                                                                                    Lunch Break

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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Day One: Tuesday, May 12, 2009, Continued
1:00
Track A: Law Enforcement Recruitment & Retention Strategies        Track B: Diversity Management

Re-evaluate and Expedite the Recruiting Process                    Effectively Manage the Multigenerational Law
                                                                   Enforcement Workforce
• Implement an efficient recruiting process that ensures quality
  applicants are interviewed                                       • Learn the different components and characteristics of the multi-
• Craft a recruiting process to keep the applicant excited and       generational workforce
  engaged with your department                                     • Recognize the challenges to leading a team composed of
• Advocate speed and quality when recruiting applicants to           these groups
  ensure a ‘yes’ from a potential new hire                         • Engage employees from each age group, with particular
                                                                     emphasis on the youngest employees on your team
Robert Kanaski
Assistant Chief                                                    Ellen Scrivner, Ph.D.
                                                                   Director
San Diego Police Department
                                                                   John Jay Leadership Academy
2:00
Break & Refreshments

2:15
Track A: Law Enforcement Recruitment & Retention Strategies        Track B: Diversity Management

Identify Incentives to Retain Valuable Law                         “Are You Talking to Me?” – Interpersonal
Enforcement Personnel                                              Communications
• Update retirement and other benefits to promote your agency      • Develop effective messages to successfully deliver your point
  as an “employer of choice”                                       • Know your audience to gain attention and
• Discover innovative incentive programs to retain                   communicate appropriately
  experienced officers                                             • Identify internal and external variables which can effect
• Ensure employee engagement and motivation                          your message
Karen L. Amendola, PhD                                             Director Glenn Luedtke
Chief Operating Officer                                            Sussex County EMS
Research, Evaluation, & Professional Services
POLICE FOUNDATION

3:15
Track A: Law Enforcement Recruitment & Retention Strategies        Track B: Diversity Management

Boost Veteran and Military Applicants to Increase                  Effective Strategies to Increase the Number of
Your Departmental Capacity                                         Sworn Female and Minority Officers
• Market your agency to military recruits with                     • Collaborate on cutting-edge recruiting strategies for targeting
  positive comparisons                                               women and minorities in your community
• Create and maintain contact with prospective recruits while      • Identify effective retention and development procedures to
  they are still in the service                                      propel women and minorities into leadership roles
• Benefit from training and discipline provided by                 • Market incentives that will attract minorities and women to
  military service                                                   your applicant pool
Sgt. Barry Denton                                                  Sgt. Ron Files
Louisville Police Department                                       Arlington County Police Deparment

4:15
                                                                                                                                   5
Adjourn                                                                                             www.PerformanceWeb.org
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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                        Day Two: Wednesday, May 13, 2009

                                        8:00
                                        Continental Breakfast

                                        8:30
           The 2009 National Law
                                        Keynote Address:     Implement Mentoring Programs at the
          Enforcement Recruitment,
                                        Growing Stages of New Employees to Improve Retention
   Retention and Diversity Summit
                                        Mentoring programs are an effective way to help and guide new recruits. By instituting
    will be held this year May 11-
                                        training and mentoring programs early on, you can assist new employees in identifying future
   13, 2009 during Police Week.         expectations and prepare them for greater responsibilities. These types of programs will
    First started in 1962, May 15       enhance learning and amplify job growth.
 is now known as Peace Officers          • Foster and encourage a constructive dialogue between new hires and
                                            seasoned officers
  Memorial Day and the week in
                                        • Provide professional development to enhance learning in the workplace
   which it falls is National Police    • Create a mentorship program to develop employee learning and
      Week. Join The Performance            understanding of different job functions
             Institute and other law    Dr. Frank A. Colaprete
enforcement officers from around         Adjunct Professor, Keuka College;
                                        Lead Consultant, Justice Systems Solutions, LLC
    the country who participate in
                   this unique event.
                                        9:30
                                        Break & Refreshments

                                        9:45
                                        Track C: Market Your Agency                    Track D: Legal and Liability Issues

                                        Promote Your Agency through                    Understand Equal Opportunity
                                        Proven Advertising Techniques                  and Employment Law
                                        • Market new departmental initiatives          • Gain knowledge of legal ramifications
                                          showcasing growth potential                    of equal opportunity employment
                                        • Ensure your marketing activities are         • Learn court decisions and federal
                                          tailored to fit your specific agency           mandates to avoid pitfalls and
                                          diversity needs                                attain requirements
                                        • Study recruitment methods including          • Understand the civil rights law to
                                          advertising campaigns, career fairs            effectively recruit a qualified and
                                          and successful community initiatives           diverse team
                                        Sgt. Barry Denton                              Sharon E. Pandak
                                        Louisville Police Department                   Greehan, Taves, Pandak & Stoner, PLLC




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                         Day Two: Wednesday, May 13, 2009, Continued

                                         10:30
                                         Track C: Market Your Agency                            Track D: Legal and Liability Issues

                                         Master Internet Advertising for                        Examine the Importance of
        “Great info. Very                Law Enforcement                                        Selective Recruiting and Thorough
        Useful. Made me                                                                         Training to Avoid Liability and
                                         • Conduct a successful online recruitment
                                                                                                Litigation
                                           advertising campaign and identify what
            think outside                  makes a website effective                            • Examine why diversity hiring and officer
                                         • Maximize the Internet to attract the                   retention is an ever-changing area of
                the box!”                  most qualified applicants while                        human capital management
                                           simultaneously satisfying your agencies              • Follow legal guidelines when selecting
        Danielle Woodward, Personnel       diversity goals.                                       and hiring for your agency
          Director, City of Owensboro,   • Harness web 2.0 principles to pen-                   • Establish the latest training programs to
           Kentucky Police Department      etrate and communicate with a diverse                  reduce allegations and litigation
                                           population
                                                                                                Sharon E. Pandak
                                         Sgt. Jeff Church
                                                                                                Greehan, Taves, Pandak & Stoner, PLLC
                                         (Ret.), Reno Police Department,
                                         Principal, Diversity Recruitment Specialists


                                         11:15

                                         Closing Keynote: Build Powerful Partnerships with
                                         Local Communities
                                         • Expand working relationships with local organizations and businesses to raise
                                           awareness of job opportunities
                                         • Participate in community events to increase the visibility of your department
                                         • Establish partnerships with schools and local youth communities to showcase
                                           diversity and commitment to social responsibilities



                                         12:15
                                         Conference Adjourns/Lunch Break/Post-Conference Workshop Registration




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                             Post-Conference Workshops
                             Post-Conference Workshops are designed to be an interactive way for participants
                             to learn the latest techniques in implementing a successful recruitment and
                             succession plan in their workplace. Workshops provide a platform to learn
                             practical applications of current best practices. Space in these comprehensive
                             workshops are limited, so be sure to reserve your seat today.

       Understand New
                             1:15
            Trends in the    Workshop A:                                      Workshop B:

                             Design an Advanced Marketing                     Develop and Implement a
       Applicant Pool to     Plan to Lead a Successful                        Succession Plan for Your Agency
     Design a Successful     Recruiting Campaign                              This workshop will help you make meaningful
                                                                              distinctions between high-and low-performing
                             Please join us in this interactive workshop to
     Recruitment Process                                                      employees and maximize the benefits of
                             learn advanced techniques in improving your
                                                                              performance measurement and training.
                             recruitment plan. Gain the necessary tools to
                                                                              Overcome obstacles through oversight and
                             attract qualified applicants and maximize the
                                                                              policy standardization.
                             benefits of your partnerships.
                                                                              • Establish a process for recruiting and
                             • Foster relationships with local partners
                                                                                  developing skills for advancement while
                                 to increase agency’s visibility and
                                                                                  ensuring a return on investment
                                 ability to network amongst broader
                                                                              • Identify and track high-potential
                                 communities
                                                                                  employees for leadership positions
                             • Diversify your applicant pool using new
                                                                              • Determine potential difficulties in
                                 media technology and other advanced
                                                                                  succession planning
                                 recruiting tools and techniques
                             • Engage and instill pride and passion
                                 into your officers to increase the ROI of
                                 your recruitment efforts




                             4:15
                             Post-Conference Workshops Adjourn




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                               Post-Conference Webinar
                               Post-conference webinars are an extension of learning beyond the three-day
                               event. This 90 minute webinar will enhance your program experience and
                               provide additional resources for immediate implementation of a statewide gang
                               intelligence database.


     Expand Recruitment        Diversity Management in Law Enforcement: Breakdown
         Efforts to Attract    Cultural Barriers
    Qualified and Skilled       Date: Wednesday, June 3, 2009
                               Time: 1:00-2:30 PM EST
              Candidates
                               During this interactive webinar, you will learn to understand the employee’s cultural
                               differences to provide a healthy work environment. It is essential for agencies
                               to learn strategies to improve communication, build good working relationship,
                               recognize the diversity among staff and identify the appropriate management
                               styles. To enhance your own diversity management skills, join the Law Enforcement
                               Development Center’s Breakdown Cultural Barriers webinar on June 3, 2009.
                                                                                                             CODE: F599




                              “This is exactly what I wanted. A good
                               ‘How-To’ build a new recruitment program.
                               Good and helpful.”
                               Michael Holguin, Police Sergeant, Texas Police Department




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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




                                            Upcoming Events
Sponsorship
Opportunities
                                            The 2009 National Summit on Juvenile Re-entry
                                            June 24-26, 2009
As a conference and training provider,
                                            • Improve Service Delivery and Case Management for Youth
The Performance Institute is an expert in
                                              Employment Services
bringing together leaders to share and
discuss best practices and innovations.     • Demonstrate best practices in aftercare coordination
We connect decision-makers with
                                            • Develop skills to help successfully reenter education system or job market
respected solution providers.

The Institute offers four different pre-
                                            Use of Force
designed sponsorship packages:
                                            July 7-9, 2009
• Event Co-Sponsor
                                            • Balance the Need to Keep Your Officers Safe with the Legal Risk Framework
• Session Sponsor
                                            • Devise an All-Encompassing Policy for Defensive Tactics
• Luncheon Sponsor
• Exhibit Booth Sponsor                     • Minimize Excessive Force Liability Concerns for Your Agency
                                            • Examine New Technology and Training Techniques
For more information on sponsorships or
to get started, contact Jessica Ward at
                                            Sex Offender Registration and Management
703-894-0481 or
Ward@PerformanceWeb.org
                                            August 24-26, 2009

                                            • Leverage Resources to Improve Oversight of Agency Requirements
                                            • Strengthen Online Monitoring and Investigation Practices
                                            • Improve Communication Strategies and Public Awareness
                                            • Improve Sex Offender Monitoring and Registry Managemen



                                            For More Information About these Upcoming Events, Visit
                                            www.PerformanceWeb.org/LE or Please Contact Chris Joseph at
                                            703-894-0481 x224 or email him at Joseph@PerformanceWeb.org.




                                                                                                                           10
                                                                                               www.PerformanceWeb.org
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The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit




Logistics & Registration                                                                                                          Registration
                                                                                                                                  1. ONLINE at www.PerformanceWeb.org
Venue & Hotel
                                                                                                                                  2. VIA FAX to 703-894-0482
The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit will
                                                                                                                                  3. VIA PHONE to 703-894-0481
be held at The Performance Institute Training Center in Arlington, VA. A public parking
                                                                                                                                  4. VIA MAIL to 1515 N. Courthouse Road, Sixth Floor
garage is located inside of the building for $10/day. Continental breakfast, lunch and
refreshments will be provided for delegates on each day.
                                                                                                                                     Arlington, VA 22201
             The Performance Institute
                                                                                                                                  ❍ Yes! Register me for The 2009 National Law Enforcement Recruitment,
             1515 North Courthouse Rd., Suite 600
                                                                                                                                    Retention and Diversity Summit
             Arlington, VA 22201
             703-894-0481
                                                                                                                                       ❍ Add the Pre-Conference Seminar
A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by                                                     ❍ Add the Post-Conference Workshop
Marriott at the prevailing rate of $209.00 until April 10, 2009. This rate is based on the
                                                                                                                                       ❍ Add the Post-Conference Webinar
Government Per Diem and is subject to change. Please call the hotel directly and reference
code “2009 Recruitment and Retention” when making reservations to get the discounted                                              ❍ Please call me. I am interested in a special Group Discount for my team
rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please
ask the hotel about a complimentary shuttle that is also available for your convenience.
                                                                                                                                  Delegate Information
             Arlington Rosslyn Courtyard by Marriott
             1533 Clarendon Blvd.
             Arlington, VA 22209                                                                                                  Name                                                         Title
             Phone: 703-528-2222
             Phone: 1-800-321-2211
             www.CourtyardArlingtonRosslyn.com
                                                                                                                                  Office                                                        Organization
Hotel and travel costs and not included in the conference tuition


Tuition & Group Discounts                                                                                                         Address
The tuition rate for attending The 2009 National Law Enforcement Recruitment, Retention
and Diversity Summit is as follows:
                                                                                                                                  City                                          State                         Zip
 Conference Only                                                 $628
 Pre-Conference Seminar                                          $349
 Post-Conference Workshop                                        $199                                                             Telephone                                     Fax
 Post-Conference Webinar                                         $199


                                                                                                                                  Email
For more information on group discounts for The 2009 National Law Enforcement
Recruitment, Retention and Diversity Summit please contact Chris Joseph at
703-894-0481 ext. 224 or email him at Joseph@ManagementWeb.org.                                                                   Payment Information
                                                                                                                                         Training Form/Purchase Order                              Check (accepted by mail only)
                                                                                                                                         Credit Card
Cancellation Policy
For live events: The Performance Institute will provide a full refund less $399 administration fee for cancellations four
weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be
issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee.
                                                                                                                                  Credit Card Number                                           Expiration Date
For webinars: The Performance Institute will provide a full refund less $50 administrative fee for cancellations
four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund
will be issued. Registrants who fail to attend and do not cancel prior to the meeting will be charged the entire
registration fee.
                                                                                                                                  Name on Card                                                 3 Digit Card verification #
All the cancellation requests need to be made online. Your confirmation email contains links to modify or cancel
registrations. Please note that the cancellation is not final until you receive a written confirmation.
Payment must be secured prior to the conference. If payment is not received by the conference start date, a method
of payment must be presented at the time of registration in order to guarantee your participation at the event.
                                                                                                                                  Billing Zip Code
Quality Assurance
                                                                                                                                  Please make checks payable to: The Performance Institute
The Performance Institute strives to provide you with the most productive and effective educational experience pos-
sible. If after completing the course you feel there is some way we can improve, please write your comments on the                                                                                                  Priority Code: L268-WEB
evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to
request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to:
                                                                                                                             Discounts
The Performance Institute: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
                                                                                                                             • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in
                                                                                                                               any discount.
the program. The Performance Institute is not responsible for speaker changes, but will work to ensure a comparable
                                                                                                                             • Any discounts offered whether by The Performance Institute (including team discounts) must also require payment at
speaker is located to participate in the program.
                                                                                                                               the time of registration.
If for any reason The Performance Institute decides to cancel this conference, The Performance Institute accepts no re-      • All discount offers cannot be combined with any other offer.
sponsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.   • Discounts cannot be applied retroactively
                                                                                                                                                                                                                                                 11
                                                                                                                                                                                          www.PerformanceWeb.org
 11
About The Performance Institute
Called “the leading think tank in performance measurement for government” on OMB’s
ExpectMore.gov, The Performance Institute has been a leader in Performance Management
training and policy since the 2000 administration transition. As part of the Government
Performance Coalition, a group of good government organizations, the Institute worked in
2000 to deliver recommendations to the then new administration on what would become
the President’s Management Agenda.
In 2009, the Institute is leading Innovations in Government: From Transition to
Transformation, or InnoGOV.org, a collection of forums, research and recommendations to
bring insight and transformation to the federal government. The goal of InnoGOV.org is to
centralize the importance of performance, accountability and transparency in government
and to disseminate the leading best practices to government managers.
The Performance Institute has published several research reports regarding performance
management initiatives and trains over 10,000 government managers per year on
performance-based topics. Dedicated to improving citizen services and taxpayer
transparency, the Institute uses a best-practices foundation to deliver the most effective and
tested methodologies for improving performance.




For More Information, Visit Our Website at
www.PerformanceWeb.org
12

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  • 1. Presented by: May 12-13, 2009 | Washington, DC The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Optional Pre-Conference Seminar May 11, 2009 Optional Post-Conference Workshop May 13, 2009 The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Recruiting and Retaining a Diverse and Talented Workforce for Law Enforcement You Will Learn How to: Equip Yourself and Your Agency with Tested Understand Legal Liabilities Associated with the Retention Strategies Hiring Process Guarantee that your agency establishes adequate training Avoid potential employer risks and legal liabilities when and succession planning to retain your best employees hiring new employees and officers Improve Your Recruiting Process to Discover Collaborate with Community Partners to Enhance Top Talent Your Applicant Pool Innovate a recruiting plan to attract talented, diverse Promote private and public relationships to market your and dedicated applicants department and engage qualified applicants www.PerformanceWeb.org 1 www.PerformanceWeb.org 1
  • 2. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Agenda-at-a-Glance Pre-Conference Seminar: Monday, May 11, 2009 8:30 Pre-Conference Seminar Registration & Continental Breakfast 9:00 Professional Development and Career Advancement Programs 12:00 Lunch Break 1:00 Pre-Conference Seminar Resumes 4:00 Pre-Conference Seminar Adjourns Day One: Tuesday, May 12, 2009 8:00 Conference Registration & Continental Breakfast 8:30 Keynote Address: Innovative Strategies in the Current Economy to Improve Recruitment and Retention for Law Enforcement 9:45 Analyze Changing Shifts in Applicant Pool to Recruit Effectively 10:45 Break & Refreshments 11:00 Build and Implement a Diversity Workforce Recruitment Plan and Revitalize Your Selection Process 12:00 Lunch Break Track A: Law Enforcement Recruitment & Retention Strategies Track B: Diversity Management 1:00 Re-evaluate and Expedite the Recruiting Process Effectively Manage the Multigenerational Law Enforcement Workforce 2:00 Break & Refreshments 2:15 Identify Incentives to Retain Valuable Law Enforcement Personnel “Are You Talking to Me?” – Interpersonal Communications 3:15 Boost Veteran and Military Applicants to Increase Your Effective Strategies to Increase the Number of Sworn Female and Departmental Capacity Minority Officers 4:15 Adjourn Day Two: Wednesday, May 13, 2009 8:00 Continental Breakfast 8:30 Keynote Address: Implement Mentoring Programs at the Growing Stages of New Employees to Improve Retention 9:30 Break & Refreshments Track C: Market Your Agency Track D: Legal and Liability Issues 9:45 Promote Your Agency through Proven Advertising Techniques Understand Equal Opportunity and Employment Law 10:30 Master Internet Advertising for Law Enforcement Examine the Importance of Selective Recruiting and Thorough Training to Avoid Liability and Litigation 11:15 Closing Keynote: Build Powerful Partnerships with Local Communities 12:15 Conference Adjourns/Lunch Break/Post-Conference Workshop Registration Post-Conference Workshop: Wednesday, May 13, 2009 Workshop A: Design an Advanced Marketing Plan to Lead a Workshop B: Develop and Implement a Succession Plan for 1:15 Successful Recruiting Campaign Your Agency 4:30 Post-Conference Workshops Adjourn 2 www.PerformanceWeb.org 2
  • 3. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Who Pre-Conference Seminar: Monday, May 11, 2009 Should Attend: Pre-Conference Seminars are hands-on, interactive sessions with specially designed exercises and projects that have immediate application. With this full-day application session, you will enhance your training experience by establishing a reference point of knowledge, language • Police Chiefs and methodologies for the rest of the event. This seminar will dive deep into professional • Deputy Chiefs development and career advancement programs to help improve your expertise and gain knowledge of practical tools to implement from field experts. Enrollment space is limited, so • Sheriff Offices register today to reserve your place. • Human Resource Directors • Recruiters 8:30 Pre-Conference Seminar Registration & Continental Breakfast • Strategic Planners • Training Personnel 9:00 Professional Development and Career Advancement Programs • Law Enforcement Managers Officers are much more likely to stay in an agency where they are shown career growth and • Administrative Staff leadership opportunities. Providing these chances along with continued education, your • Professional Standards Staff officers will feel engaged, empowered and content. Please join us in this interactive seminar …and anyone involved in human to learn how to improve your professional development curricula. resources for law enforcement • Help officers identify career opportunities within their current role or agency • Develop career ladders for levels of officers in your agency • Utilize talent you currently have and enhance performance through education, training and mentoring Reasons 12:00 Lunch Break to Attend: 1:00 Pre-Conference Seminar Resumes 1. Acquire Proven Best Practices for 4:00 Recruitment, Selection and Hiring Pre-Conference Seminar Adjourns 2. Develop and Implement Effective Succession Planning 3. Enhance Your Marketing Strategy to Attract Top Talent 4. Improve Accountability and Departmental Performance 5. Reduce Liability and Enhance Management of Sensitive Issues 3 www.PerformanceWeb.org 3
  • 4. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Answering Day One: Tuesday, May 12, 2009 8:00 the Call Conference Registration & Continental Breakfast 8:30 Keynote Address: Innovative Strategies in the Current Economy to Improve Recruitment and Retention for Law Enforcement The Law Enforcement Development The economic environment has altered the applicant pool and has forced agencies to be Center has teamed up with The Police more precise in their recruitment and retention practices. Hear the latest perspectives on Policy Studies Council to create improving law enforcement efforts and strategies in a declining economy to attract the most Answering the Call, a quarterly journal qualified candidates. Examine new developments to: for law enforcement and first responders. Answering the Call provides an in-depth • Align your innovative recruitment and retention initiatives to satisfy your budget look at today’s hottest issues, including • Reorganize your department to meet budgetary requirements law enforcement management, • Leverage community partnerships to support and extend the reach of innovative initiatives emergency preparedness, use of force, • Promote short term recruitment campaigns as part of more comprehensive funding and grants, technological longer term strategies innovations, and more! Robert Kanaski To download the latest issue of Answering Assistant Chief the Call, please visit San Diego Police Department www.PerformanceWeb.org/ATC 9:45 Analyze Changing Shifts in Applicant Pool to Recruit Effectively • Understand the changing trends in your applicant pool to anticipate their demands • Utilize retirees in a new capacity in your department • Offer and market on-the-job training during your recruitment process to appeal to a diverse workforce Sgt. Jeff Church (Ret.), Reno Police Department, WINTER 2008 Principal, Diversity Recruitment Specialists A QUARTERLY JOURNAL FOR LAW ENFORCEMENT & FIRST RESPONDERS Presented by The Performance Institute and The Police Policy Studies Council 10:45 Break & Refreshments 11:00 Featuring Build and Implement a Diversity Workforce Recruitment Plan and Revitalize Your Selection Process • Examine and improve current personality and assessment methods • Explore the pros and cons of various tactics, such as structural panel interviews and their addition to the application process LAW ENFORCEMENT MANAGEMENT USE OF FORCE HOMELAND SECURITY FUNDING • Ensure your agency’s selection process attracts high quality and diverse applicants SEX OFFENDER MANAGEMENT NARCOTICS EMERGENCY PREPAREDNESS Answering the Call Winter TECHNOLOGY 1 2008 Sgt. Barry Denton Louisville Police Department 12:00 Lunch Break 4 www.PerformanceWeb.org 4
  • 5. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Day One: Tuesday, May 12, 2009, Continued 1:00 Track A: Law Enforcement Recruitment & Retention Strategies Track B: Diversity Management Re-evaluate and Expedite the Recruiting Process Effectively Manage the Multigenerational Law Enforcement Workforce • Implement an efficient recruiting process that ensures quality applicants are interviewed • Learn the different components and characteristics of the multi- • Craft a recruiting process to keep the applicant excited and generational workforce engaged with your department • Recognize the challenges to leading a team composed of • Advocate speed and quality when recruiting applicants to these groups ensure a ‘yes’ from a potential new hire • Engage employees from each age group, with particular emphasis on the youngest employees on your team Robert Kanaski Assistant Chief Ellen Scrivner, Ph.D. Director San Diego Police Department John Jay Leadership Academy 2:00 Break & Refreshments 2:15 Track A: Law Enforcement Recruitment & Retention Strategies Track B: Diversity Management Identify Incentives to Retain Valuable Law “Are You Talking to Me?” – Interpersonal Enforcement Personnel Communications • Update retirement and other benefits to promote your agency • Develop effective messages to successfully deliver your point as an “employer of choice” • Know your audience to gain attention and • Discover innovative incentive programs to retain communicate appropriately experienced officers • Identify internal and external variables which can effect • Ensure employee engagement and motivation your message Karen L. Amendola, PhD Director Glenn Luedtke Chief Operating Officer Sussex County EMS Research, Evaluation, & Professional Services POLICE FOUNDATION 3:15 Track A: Law Enforcement Recruitment & Retention Strategies Track B: Diversity Management Boost Veteran and Military Applicants to Increase Effective Strategies to Increase the Number of Your Departmental Capacity Sworn Female and Minority Officers • Market your agency to military recruits with • Collaborate on cutting-edge recruiting strategies for targeting positive comparisons women and minorities in your community • Create and maintain contact with prospective recruits while • Identify effective retention and development procedures to they are still in the service propel women and minorities into leadership roles • Benefit from training and discipline provided by • Market incentives that will attract minorities and women to military service your applicant pool Sgt. Barry Denton Sgt. Ron Files Louisville Police Department Arlington County Police Deparment 4:15 5 Adjourn www.PerformanceWeb.org 5
  • 6. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Day Two: Wednesday, May 13, 2009 8:00 Continental Breakfast 8:30 The 2009 National Law Keynote Address: Implement Mentoring Programs at the Enforcement Recruitment, Growing Stages of New Employees to Improve Retention Retention and Diversity Summit Mentoring programs are an effective way to help and guide new recruits. By instituting will be held this year May 11- training and mentoring programs early on, you can assist new employees in identifying future 13, 2009 during Police Week. expectations and prepare them for greater responsibilities. These types of programs will First started in 1962, May 15 enhance learning and amplify job growth. is now known as Peace Officers • Foster and encourage a constructive dialogue between new hires and seasoned officers Memorial Day and the week in • Provide professional development to enhance learning in the workplace which it falls is National Police • Create a mentorship program to develop employee learning and Week. Join The Performance understanding of different job functions Institute and other law Dr. Frank A. Colaprete enforcement officers from around Adjunct Professor, Keuka College; Lead Consultant, Justice Systems Solutions, LLC the country who participate in this unique event. 9:30 Break & Refreshments 9:45 Track C: Market Your Agency Track D: Legal and Liability Issues Promote Your Agency through Understand Equal Opportunity Proven Advertising Techniques and Employment Law • Market new departmental initiatives • Gain knowledge of legal ramifications showcasing growth potential of equal opportunity employment • Ensure your marketing activities are • Learn court decisions and federal tailored to fit your specific agency mandates to avoid pitfalls and diversity needs attain requirements • Study recruitment methods including • Understand the civil rights law to advertising campaigns, career fairs effectively recruit a qualified and and successful community initiatives diverse team Sgt. Barry Denton Sharon E. Pandak Louisville Police Department Greehan, Taves, Pandak & Stoner, PLLC 6 www.PerformanceWeb.org 6
  • 7. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Day Two: Wednesday, May 13, 2009, Continued 10:30 Track C: Market Your Agency Track D: Legal and Liability Issues Master Internet Advertising for Examine the Importance of “Great info. Very Law Enforcement Selective Recruiting and Thorough Useful. Made me Training to Avoid Liability and • Conduct a successful online recruitment Litigation advertising campaign and identify what think outside makes a website effective • Examine why diversity hiring and officer • Maximize the Internet to attract the retention is an ever-changing area of the box!” most qualified applicants while human capital management simultaneously satisfying your agencies • Follow legal guidelines when selecting Danielle Woodward, Personnel diversity goals. and hiring for your agency Director, City of Owensboro, • Harness web 2.0 principles to pen- • Establish the latest training programs to Kentucky Police Department etrate and communicate with a diverse reduce allegations and litigation population Sharon E. Pandak Sgt. Jeff Church Greehan, Taves, Pandak & Stoner, PLLC (Ret.), Reno Police Department, Principal, Diversity Recruitment Specialists 11:15 Closing Keynote: Build Powerful Partnerships with Local Communities • Expand working relationships with local organizations and businesses to raise awareness of job opportunities • Participate in community events to increase the visibility of your department • Establish partnerships with schools and local youth communities to showcase diversity and commitment to social responsibilities 12:15 Conference Adjourns/Lunch Break/Post-Conference Workshop Registration 7 www.PerformanceWeb.org 7
  • 8. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Post-Conference Workshops Post-Conference Workshops are designed to be an interactive way for participants to learn the latest techniques in implementing a successful recruitment and succession plan in their workplace. Workshops provide a platform to learn practical applications of current best practices. Space in these comprehensive workshops are limited, so be sure to reserve your seat today. Understand New 1:15 Trends in the Workshop A: Workshop B: Design an Advanced Marketing Develop and Implement a Applicant Pool to Plan to Lead a Successful Succession Plan for Your Agency Design a Successful Recruiting Campaign This workshop will help you make meaningful distinctions between high-and low-performing Please join us in this interactive workshop to Recruitment Process employees and maximize the benefits of learn advanced techniques in improving your performance measurement and training. recruitment plan. Gain the necessary tools to Overcome obstacles through oversight and attract qualified applicants and maximize the policy standardization. benefits of your partnerships. • Establish a process for recruiting and • Foster relationships with local partners developing skills for advancement while to increase agency’s visibility and ensuring a return on investment ability to network amongst broader • Identify and track high-potential communities employees for leadership positions • Diversify your applicant pool using new • Determine potential difficulties in media technology and other advanced succession planning recruiting tools and techniques • Engage and instill pride and passion into your officers to increase the ROI of your recruitment efforts 4:15 Post-Conference Workshops Adjourn 8 www.PerformanceWeb.org 8
  • 9. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Post-Conference Webinar Post-conference webinars are an extension of learning beyond the three-day event. This 90 minute webinar will enhance your program experience and provide additional resources for immediate implementation of a statewide gang intelligence database. Expand Recruitment Diversity Management in Law Enforcement: Breakdown Efforts to Attract Cultural Barriers Qualified and Skilled Date: Wednesday, June 3, 2009 Time: 1:00-2:30 PM EST Candidates During this interactive webinar, you will learn to understand the employee’s cultural differences to provide a healthy work environment. It is essential for agencies to learn strategies to improve communication, build good working relationship, recognize the diversity among staff and identify the appropriate management styles. To enhance your own diversity management skills, join the Law Enforcement Development Center’s Breakdown Cultural Barriers webinar on June 3, 2009. CODE: F599 “This is exactly what I wanted. A good ‘How-To’ build a new recruitment program. Good and helpful.” Michael Holguin, Police Sergeant, Texas Police Department 9 www.PerformanceWeb.org 9
  • 10. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Upcoming Events Sponsorship Opportunities The 2009 National Summit on Juvenile Re-entry June 24-26, 2009 As a conference and training provider, • Improve Service Delivery and Case Management for Youth The Performance Institute is an expert in Employment Services bringing together leaders to share and discuss best practices and innovations. • Demonstrate best practices in aftercare coordination We connect decision-makers with • Develop skills to help successfully reenter education system or job market respected solution providers. The Institute offers four different pre- Use of Force designed sponsorship packages: July 7-9, 2009 • Event Co-Sponsor • Balance the Need to Keep Your Officers Safe with the Legal Risk Framework • Session Sponsor • Devise an All-Encompassing Policy for Defensive Tactics • Luncheon Sponsor • Exhibit Booth Sponsor • Minimize Excessive Force Liability Concerns for Your Agency • Examine New Technology and Training Techniques For more information on sponsorships or to get started, contact Jessica Ward at Sex Offender Registration and Management 703-894-0481 or Ward@PerformanceWeb.org August 24-26, 2009 • Leverage Resources to Improve Oversight of Agency Requirements • Strengthen Online Monitoring and Investigation Practices • Improve Communication Strategies and Public Awareness • Improve Sex Offender Monitoring and Registry Managemen For More Information About these Upcoming Events, Visit www.PerformanceWeb.org/LE or Please Contact Chris Joseph at 703-894-0481 x224 or email him at Joseph@PerformanceWeb.org. 10 www.PerformanceWeb.org 10
  • 11. The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit Logistics & Registration Registration 1. ONLINE at www.PerformanceWeb.org Venue & Hotel 2. VIA FAX to 703-894-0482 The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit will 3. VIA PHONE to 703-894-0481 be held at The Performance Institute Training Center in Arlington, VA. A public parking 4. VIA MAIL to 1515 N. Courthouse Road, Sixth Floor garage is located inside of the building for $10/day. Continental breakfast, lunch and refreshments will be provided for delegates on each day. Arlington, VA 22201 The Performance Institute ❍ Yes! Register me for The 2009 National Law Enforcement Recruitment, 1515 North Courthouse Rd., Suite 600 Retention and Diversity Summit Arlington, VA 22201 703-894-0481 ❍ Add the Pre-Conference Seminar A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by ❍ Add the Post-Conference Workshop Marriott at the prevailing rate of $209.00 until April 10, 2009. This rate is based on the ❍ Add the Post-Conference Webinar Government Per Diem and is subject to change. Please call the hotel directly and reference code “2009 Recruitment and Retention” when making reservations to get the discounted ❍ Please call me. I am interested in a special Group Discount for my team rate. The hotel is conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about a complimentary shuttle that is also available for your convenience. Delegate Information Arlington Rosslyn Courtyard by Marriott 1533 Clarendon Blvd. Arlington, VA 22209 Name Title Phone: 703-528-2222 Phone: 1-800-321-2211 www.CourtyardArlingtonRosslyn.com Office Organization Hotel and travel costs and not included in the conference tuition Tuition & Group Discounts Address The tuition rate for attending The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit is as follows: City State Zip Conference Only $628 Pre-Conference Seminar $349 Post-Conference Workshop $199 Telephone Fax Post-Conference Webinar $199 Email For more information on group discounts for The 2009 National Law Enforcement Recruitment, Retention and Diversity Summit please contact Chris Joseph at 703-894-0481 ext. 224 or email him at Joseph@ManagementWeb.org. Payment Information Training Form/Purchase Order Check (accepted by mail only) Credit Card Cancellation Policy For live events: The Performance Institute will provide a full refund less $399 administration fee for cancellations four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. Credit Card Number Expiration Date For webinars: The Performance Institute will provide a full refund less $50 administrative fee for cancellations four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Name on Card 3 Digit Card verification # All the cancellation requests need to be made online. Your confirmation email contains links to modify or cancel registrations. Please note that the cancellation is not final until you receive a written confirmation. Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participation at the event. Billing Zip Code Quality Assurance Please make checks payable to: The Performance Institute The Performance Institute strives to provide you with the most productive and effective educational experience pos- sible. If after completing the course you feel there is some way we can improve, please write your comments on the Priority Code: L268-WEB evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: Discounts The Performance Institute: Quality Assurance, 1515 N. Courthouse Road, Suite 600, Arlington, VA 22201 • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in any discount. the program. The Performance Institute is not responsible for speaker changes, but will work to ensure a comparable • Any discounts offered whether by The Performance Institute (including team discounts) must also require payment at speaker is located to participate in the program. the time of registration. If for any reason The Performance Institute decides to cancel this conference, The Performance Institute accepts no re- • All discount offers cannot be combined with any other offer. sponsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests. • Discounts cannot be applied retroactively 11 www.PerformanceWeb.org 11
  • 12. About The Performance Institute Called “the leading think tank in performance measurement for government” on OMB’s ExpectMore.gov, The Performance Institute has been a leader in Performance Management training and policy since the 2000 administration transition. As part of the Government Performance Coalition, a group of good government organizations, the Institute worked in 2000 to deliver recommendations to the then new administration on what would become the President’s Management Agenda. In 2009, the Institute is leading Innovations in Government: From Transition to Transformation, or InnoGOV.org, a collection of forums, research and recommendations to bring insight and transformation to the federal government. The goal of InnoGOV.org is to centralize the importance of performance, accountability and transparency in government and to disseminate the leading best practices to government managers. The Performance Institute has published several research reports regarding performance management initiatives and trains over 10,000 government managers per year on performance-based topics. Dedicated to improving citizen services and taxpayer transparency, the Institute uses a best-practices foundation to deliver the most effective and tested methodologies for improving performance. For More Information, Visit Our Website at www.PerformanceWeb.org 12