1. September 10–11, 2009 The 2009 Summit on
White Belt Certification
September 9, 2009
Earn up to 18
CPE Credits
Improving Business Process Management
to Drive Efficiency, Growth and Innovation
You Will Learn How to:
Implement a Successful Deployment Strategy for Continuous Process
Improvement and Growth
Garner buy-in and commitment at all levels in your organization to
drive an effective Lean Six Sigma deployment
Discover Effective Tools for Measuring Six Sigma Processes
Identify process improvement tools, when to use them and their
relevance within Six Sigma initiatives
Gain a Competitive Edge with Voice of the Customer Techniques
Stay a step ahead of the competition with an increased focus on your
customers’ needs
Enhance Innovation and Quality to Achieve Operational Excellence
Implement DFSS methodologies to expand and drive innovative
product development
In Association with:
Learn Lean, Six Sigma and Other Process Improvement Methodologies
www.ASMIweb.com/L6S

2. Pre-Conference Workshop
Wednesday, September 9, 2009
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
Pre-conference workshops 8:30
Workshop Registration
are hands-on, interactive
sessions with specially
9:00
designed exercises
Lean Six Sigma White Belt Certification
and projects that have Our one day intensive White Belt Certification program is a basic course allowing corporate
immediate application. executives to understand the underlying concepts, methods and tools needed for Lean Six
Sigma deployment. These individuals will gain a solid understanding of the Lean Six Sigma
With this full day methodology and how it can be applied to various projects. Attendees will learn how to utilize
application session, you the key tools and techniques needed for a Lean Six Sigma deployment. Each attendee will be
required to take a 30 minute examination at the conclusion of the course to make sure they
will enhance your training have a working knowledge of the information provided. After completion of the course, they
experience by establishing will receive their Lean Six Sigma White Belt Certification.
a reference point of Key Learning Objectives:
knowledge, language Understand the history and background of Lean Six Sigma
and methodologies for Evaluate the core concepts of Lean and Six Sigma
Maximize your understanding of the Lean Six Sigma methodology (focus on DMAIC
the rest of the event. – Define, Measure, Analyze, Improve, Control)
This workshop will dive Hear how to develop a project charter
deep into strategic Learn how to identify non-value added steps in your processes
planning to help improve Develop the skills needed to manage the culture change
Understand how to use data property to effectively measures, analyze, improve and control
your expertise and gain performance
knowledge of practical Evaluate Voice of the Customer (VOC) techniques
tools to implement from Examine the Cost of Poor Quality (CPQ)
field experts. Enrollment Learn key data collection strategies
Receive basic statistics, graphical analysis and Statistical Process Control (SPC) training
space is limited, so
register today to reserve
12:00
your place.
Lunch Break
1:00
Lean Six Sigma White Belt Certification Continued
4:00
Workshop Adjourns
ASMIweb.com/L6S
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3. Day One
Thursday, September 10, 2009
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
8:30
Conference Registration and Continental Breakfast
“Very informative.
Information
9:00
Keynote Address that I can start
Create a Continuous Process Improvement Culture in a Resistant Environment
This inspirational keynote address will discuss proven best practices for deploying Lean Six using now.”
Sigma against all odds. The presentation will cover implementation strategies that reduce
Loretta Foley, VP of Business
cycle time, while increasing quality and creating dramatic cost savings. Identify proven Processes, United Rentals
strategies to overcome resistance and create stakeholder buy-in. Emerge from this session
empowered to manage a culture change:
Establish Lean/Six Sigma against hesitation and resistance
Assess business problems and strategic initiatives to gain momentum
Align your processes to measure productivity and sustain your deployments
10:00
Break & Refreshments
10:15
Move into the Future: Link Lean Six Sigma to Your Organization’s Strategic Plan
Integrate Lean Six Sigma initiatives into your overarching strategic plan
Develop strategies and objectives for deployment
Make your process improvement initiative a critical part of your long-term strategic plan
11:15
Integrate Six Sigma, the Balanced Scorecard and Process Mapping to
Optimize Performance
Understand the key components of a Six Sigma project charter
Learn how to prioritize Six Sigma charters to create a portfolio of value
Link BSC, Six Sigma and process mapping to create value
Who Should Attend:
C Suite Executives Head of Operations
VP/Director of Process Improvement Lean Six Sigma Deployment Leaders
VP of Operational Excellence Lean Six Sigma Champions
… and anyone involved in Lean Six Sigma or process improvement
ASMIweb.com/L6S
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4. Day One, Continued
Thursday, September 10, 2009
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
“Good energy, 12:15
Lunch Break
great sharing of
examples.” 1:15
Leverage the Power of Lean to Inspire Innovation Throughout Your Company
Rose Popiolek, VP of Quality
Improvement, Remedi Sensor Care Engage employees with innovative approaches to everyday processes
Eliminate waste to accelerate your team’s creative problem solving project capability
Harness the power of Lean to reduce cost and improve quality in your organization
2:15
Break & Refreshments
2:30
Application Session
Selecting and Utilizing the Correct Six Sigma Measuring Tools
Lower costs, increased speed and improved quality are the end results of a successful
Lean Six Sigma program. However, how do you measure your Lean Six Sigma performance
and success? In this session, you will learn to:
Identify a wide variety of tools you can immediately apply in your organization
Document, share and manage critical process information correctly
Utilize Six Sigma management system tools and processes to create an adaptive strategic
planning process
4:00
Day One Adjourns
Top 5 Reasons to Attend:
1. Deploy and Maintain Lean Six Sigma Top Line Methodologies in Your Company
2. Eliminate Waste and Process Variance to Achieve Bottom-Line Results
3. Harness Voice of the Customer Techniques to Stand Out Among
Your Competition
4. Implement Lean Tools to Eliminate Waste and Increase Efficiency
5. Adopt Innovative Strategies to Boost Your Continuous Improvement Program
ASMIweb.com/L6S
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5. Day Two
Friday, September 11, 2009
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
8:30
Continental Breakfast
“All topics were
9:00
clearly defined
Keynote Address
Best Practices for Designing and Sustaining a Lean Six Sigma Deployment
with real world
The proven model for deploying a successful process improvement initiative is to build an examples.”
effective infrastructure, obtain executive commitment and involvement, and have your lead
players working on projects full-time. This keynote address will include explanations of best Kirby Smith, SVP of IT, PRWT
practices for managing and driving a Lean Six Sigma deployment, the pitfalls to avoid and Services, Inc.
how to achieve organizational excellence through Lean Six Sigma.
Maximize Lean Six Sigma business strategy and your organization’s leaders to facilitate a
successful deployment plan
Access resources and tap into expert insights to gain proficiency with process
improvement tools
Build collaboration among those delivering the information and those receiving
the mentoring
10:00
Break & Refreshments
10:15
Integrate Six Sigma Methodologies into Project Management to
Identify Opportunities
Combine project management with Six Sigma practices to streamline business processes
and achieve enhanced results
Integrate Lean Six Sigma and project management to strengthen your
organizational strategy
Utilize measurement tools to evaluate how the project met or missed service objectives
11:15
Understand the Impact of a Kaizen Event
Execute a Kaizen event to generate improved results quickly
Engage team members by advocating the value of Lean methodology through Kaizen
Learn how Kaizen supports Lean tools such as value stream mapping
12:15
Lunch Break
ASMIweb.com/L6S
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6. Day Two, Continued
Friday, September 11, 2009
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
Deploy Lean 1:15
Application Session
Six Sigma Integrate Design for Six Sigma (DFSS) to Achieve Operational Excellence
DFSS is used to design or re-design your product or service from the ground up. You can
Strategy and implement DFSS to suit your business, industry and culture. Obtain high quality levels for
new products and services by following a detailed DFSS methodology.
Innovative Determine the needs of your customer and business to drive improved strategic
decision making
Techniques to
Implement a DFSS framework with Voice of the Customer tools and simulation methods to
Achieve Process increase your business product or service offerings
Overcome barriers to implementation and engage project leaders to ensure
Improvement enhanced results
Goals
2:45
Break & Refreshments
3:00
Application Session
Utilize Voice of the Customer (VOC) Techniques to Gain a
Competitive Advantage
Learn what questions to ask and how to ask them to gain a true understanding of the wants
and needs of your customers. Discover how to decipher consumer intelligence and leverage
it to implement new strategies that surpass your competition.
Uncover methods to define and understand customers’ priorities and focus
improvement efforts
Create higher levels of customer satisfaction by educating your business on Lean Six Sigma
VOC principles and tools
Capture and utilize customer feedback to provide the best-in-class quality product
or service
4:15
Conference Adjourns
ASMIweb.com/L6S
Page 6

7. In-House Training
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
One of the more popular vehicles for accessing the ASMI’s process improvement educa-
tion curriculum has been on-site delivery of training. On-site training allows you to tailor the
course content to directly relate to your team’s needs. More importantly, the Institute’s on-site
training and certification courses draw examples from your organization and typically use a
“case study” project that can be used as an actual work product for your team in the future.
Institute training managers stand ready to help define your needs and craft a customized in-
house training program for you and your team. The following is a list of some of the areas the
Council specializes in delivering on-site:
Organizational Needs Assessments
Lean Tool Training
Lean Six Sigma Executive Overview
Lean Six Sigma Champions Certification
Lean Six Sigma Yellow Belt Certification
Lean Six Sigma White Belt Certification
Lean Six Sigma Green Belt Certification
Lean Six Sigma Black Belt Certification
Lean Six Sigma Master Black Belt Certification
Rapid Improvement Event, Facilitation and Execution (Kaizen Events)
Executive Level Trainings and Certification
For more information about in-house training and certification options, please contact
Jennifer Mueller at 703-894-0920 x 217 or e-mail her at Mueller@performanceweb.org.
Align Your Lean Six Sigma Initiative to Your
Organizational Strategy
Sponsorship Opportunities
As a conference and training provider, The American Strategic Management Institute is an
expert in bringing together leaders to share and discuss best practices and innovations. We
connect decision-makers with respected solution providers.
The Institute offers four different pre-designed sponsorship packages:
Event Co-Sponsor Luncheon Sponsor
Session Sponsor Exhibit Booth Sponsor
For more information on sponsorships or to get started, contact Jessica Ward at
703-894-0920 or Ward@PerformanceWeb.org
ASMIweb.com/L6S
Page 7

8. Logistics & Registration
The 2009 Summit on Lean Six Sigma for Service and Transactional Environments
Venue and Hotel
The 2009 Lean Six Sigma Summit for Service and Transactional
Environments will be held at the Performance Institute’s Training
Registration Form
Center in Arlington, VA, just one block east of the Courthouse stop on
the Orange Line of the DC Metro. A public parking garage is located To Register, call 703-894-0920, Fax this Form to: 703-894-0482 or
inside of the building for $10/day. Continental breakfast, refreshments Visit www.ASMIweb.com/L6S
and lunch will be provided for delegates on each day.
The Performance Institute Conference Center Yes! Register me for the 2009 Summmit on Lean Six Sigma for Service and
1515 N. Courthouse Rd., Suite 600 Transactional Environments
Arlington, VA 22201 Add the White Belt Certification
703-894-0920 Please call me. I am interested in a special Group Discount for my team
A limited number of rooms have been reserved at the Arlington
Rosslyn Courtyard by Marriott at the prevailing rate of $233.00 until Delegate Information
August 9, 2009. Please call the hotel directly and reference code “Lean
Six Sigma” when making reservations to get the discounted rate. The
hotel is conveniently located three blocks from the Rosslyn Metro Name Title
station. Please ask the hotel about a complimentary shuttle that is also
available for your convenience.
Organization Dept.
Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209 Address
Phone: 703-528-2222 / 1-800-321-2211
www.courtyardarlingtonrosslyn.com
City
Hotel and travel costs are not included in tuition.
Tuition & Group Discounts State Zip
The tuition rate for attending the The 2009 Lean Six Sigma Summit
for Service and Transactional Environments is as follows:
Telephone Fax
Offerings Early Bird Regular Rate
Conference $1499 $1599
Email
White Belt Certification $599 $599
* For the Early Bird Rate, Register by July 1, 2009
Payment Information
To learn more about group discounts at the 2009 Summit on Lean Check Purchase Order / Training Form Credit Card
Six Sigma for Service and Transactional Environments, please
contact David Yerks at 858-866-9381 or email him at
Yerks@ManagementWeb.org.
Credit Card Number
CPE Credits
Delivery Method: Group-live Program Level: Beginner Expiration Date Verification no.
Prerequisites: None Advanced Prep: None
CPE Credits: Up to 18, 6 per day
The American Strategic Management Institute (ASMI) is registered with the National Name on Card Billing Zip
Association of State Boards of Accountancy (NASBA) as a sponsor of continuing
professional education on the National Registry of CPE Sponsors. State boards of
accountancy have final authority on the acceptance of individual courses for CPE credit. Please make checks payable to: The Performance Institute
Complaints regarding sponsors may be addressed to the National Registry of CPE Priority Code: B282-ONCAT
Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: www.nasba.org.
Cancellation Policy Quality Assurance is not responsible for speaker changes, but will work to ensure a
For live events: ASMI will provide a full refund less $399 administration ASMI strives to provide you with the most productive and effective comparable speaker is located to participate in the program.
fee for cancellations four weeks before the event. If cancellation occurs educational experience possible. If after completing the course you If for any reason ASMI decides to cancel this conference, ASMI
within two weeks prior to conference start date, no refund will be issued. feel there is some way we can improve, please write your comments accepts no responsibility for covering airfare, hotel or other costs
Registrants who fail to attend and do not cancel prior to the event will be on the evaluation form provided upon your arrival. Should you feel incurred by registrants, including delegates, sponsors and guests.
charged the entire registration fee. dissatisfied with your learning experience and wish to request a credit
or refund, please submit it in writing no later than 10 business days Discounts
All the cancellation requests need to be made online. Your confirmation
after the end of the training to: • All ‘Early Bird’ Discounts must require payment at time of registration
email contains links to modify or cancel registrations. Please note that the
and before the cut-off date in order to receive any discount.
cancellation is not final until you receive a written confirmation. ASMI: Quality Assurance
• Any discounts offered whether by ASMI (including team discounts)
1515 N. Courthouse Road, Suite 600
Payment must be secured prior to the conference. If payment is not must also require payment at the time of registration.
Arlington, VA 22201
received by the conference start date, a method of payment must • All discount offers cannot be combined with any other offer.
be presented at the time of registration in order to guarantee your Note: As speakers are confirmed six months before the event, some • Discounts cannot be applied retroactively
participation at the event. speaker changes or topic changes may occur in the program. ASMI