The document discusses driving employee engagement through the use of Yammer and enterprise social networks (ESNs). It provides an overview of Yammer and how it can be used to break down communication silos. The keynote then outlines a three step process for user adoption and engagement: get in, get engaged, and get advanced. It emphasizes the importance of planning for cloud infrastructure, running social strategy workshops, focusing on early adopters, and bringing IT and end users together through communities and steering teams.
2. About Perficient
Perficient is a leading information technology consulting firm serving clients
throughout North America.
We help clients implement business-driven technology solutions that integrate
business processes, improve worker productivity, increase customer loyalty and create
a more agile enterprise to better respond to new business opportunities.
3. Perficient Profile
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Founded in 1997
Public, NASDAQ: PRFT
2012 revenue of $327 million
Major market locations throughout North America
• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, D
allas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New
Orleans, New York, Northern California, Philadelphia, Southern California, St.
Louis, Toronto, and Washington, D.C.
Global delivery centers in China, Europe and India
~2,000 colleagues
Dedicated solution practices
~85% repeat business rate
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards
4. Our Solutions Expertise
Business Solutions
Technology Solutions
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Business Intelligence
Business Process Management
Customer Experience and CRM
Enterprise Performance Management
Enterprise Resource Planning
Experience Design (XD)
Management Consulting
Business Integration/SOA
Cloud Services
Commerce
Content Management
Custom Application Development
Education
Information Management
Mobile Platforms
Platform Integration
Portal & Social
6. Our Speaker
Rich Wood, Director of Web & Social
Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory
Board for SharePoint and a keen advocate for
and frequent speaker/writer on information
architecture, social business, user experience
and web content management. Rich currently
focuses on these topics across the SharePoint,
Yammer and Sitecore platforms.
7. Agenda: Engaging Employees with #ESN
• A Quick Overview – Definitions and Context
• User Engagement/Adoption: What is it?
• How we do it:
–Get In
–Get Engaged
–Get Advanced
11. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
12. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
13. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
14. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
15. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer is fun, but more importantly, it drives value.
16. Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on
premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer is fun, but more importantly, it drives value.
Yammer pricing is really, really good right now.
20. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
21. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
22. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
• Example: Email is 100% adopted by users
23. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
• Example: Email is 100% adopted by users
• SharePoint: There in some orgs, not in others
24. User Adoption: What is it?
• We hear the term a lot, but…
–We prefer “engagement”
• People using a tool to get their jobs done
• Example: Email is 100% adopted by users
• SharePoint: There in some orgs, not in others
• And now you want me to do what…?!
28. Training is Vital for Increasing Adoption But is
45%
Organic
Adoption
Very Rare – Only 21% Are Trained Today.
Will only succeed with IT support
Organizational
Mandate
http://www.discoversharepoint.com
34. #ESN: First Impressions Matter
Getting into enterprise social the old fashioned
way:
– Using SharePoint
– A little clumsy, even for experienced users
– Not bad, just not an easy path to social
49. And Once You’re In, Just Go Backstage.
Save to SharePoint
Metadata
Security
Versioning
Social
50. Harnessing That Disruption
People can and will get to SharePoint this way.
But who are these early adopters?
• Group creators?
• Bold, fearless collaborators?
• Pathologically oversharing extroverts?
These are your CHAMPIONS.
And you should be using them.
53. Plan: Cloud Infrastructure
• Directory Sync for Profiles / Identity
• Internal, External? Admins and Governance
• What about SharePoint?
–Online
–On-premise
• Pilot with key user groups
–We suggest at least 250 users for a good sampling
–It will grow organically
–Which groups? Funny you should ask
54. Plan: Social Strategy Workshop
• Identify your stakeholders
• Identify your key communities
• Then ask two key questions:
–What’s in it for the team?
–What’s in it for me?
• Identify quick wins and advanced use cases
55. Excitement
• Involve corporate communications
• Utilize email templates from Yammer Success (or
bring your own – we do)
• Create a communication plan
• Identify audiences, channels and schedules
59. Focus
• These are your advanced use cases
• Integrations – should be high value to a specific
community
–Sales and CRM
–HR: Hiring and job applications
–Et cetera
• Start small, grow big. No big bangs!
60. Focus
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Training materials still matter – remember •
– Only 21% are Trained
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– 35% love learning from coworkers
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Focus on those early adopters (Champions!) •
Provide materials on call for the masses
http://discoversharepoint.com
http://success.yammer.com
https://about.yammer.com/moments/
61. Engagement
• Bring IT & End Users together
–Communities and groups
–Steering team
• Steering and the strategic roadmap
• Keep #ESN open . . . but provide that safety net of
education and guided use cases
62. Thank You
Rich Wood, Perficient
312.589.2041
rich.wood@perficient.com
@richOthewood
63.
64. Connect with Perficient
Power BI for Office 365:
Using SharePoint to
Deliver Self-Service BI
bit.ly/1hvK3Mi
Perficient & Forrester on
CIO & CMO Convergence:
Microsoft for Cloud, Social
& Mobile ESNs
bit.ly/1cVMoir
Editor's Notes
Rich Wood has been planning, designing and building enterprise solutions for intranets, extranets, and public internet sites since 1997. Rich is the Director of Perficient’s Web and Social Collaboration Practice (Microsoft), with a focus on the SharePoint and Sitecore platforms. He is a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Married and a father of four, Rich enjoys spending time with his wife and family. He is a native of South Milwaukee, Wisconsin and a graduate of Marquette University.
Keeping in sync with our topic of CIO and CMO convergence… why would marketing care about ESNs? Often these are internal.Answer? Well, ESN tools can (and probably should) be leveraged for external use too.
Enterprise: Shared, common, accessible to all users within an (often large, national or global) organizationSocial: By, for and about peoplePeople to peoplePeople to filesPeople to dataConversations and collaboration around all of the aboveNetworks: Opportunities for many different nodes. Value is in breaking down silos and getting faster, more effective collaboration across those silos.Traditionally an internal facing application
People use the tool every day without thinkingThey might still complain. They might still bang their heads. But they use it every day.WHAT YOU ARE ABOUT TO SEE – MICROSOFT SURVEY DATA FROM THE PRODUCT TEAM. SHARED WITH US AT PAB. SAFE FOR PUBLIC CONSUMPTION.
People use the tool every day without thinkingThey might still complain. They might still bang their heads. But they use it every day.WHAT YOU ARE ABOUT TO SEE – MICROSOFT SURVEY DATA FROM THE PRODUCT TEAM. SHARED WITH US AT PAB. SAFE FOR PUBLIC CONSUMPTION.
People use the tool every day without thinkingThey might still complain. They might still bang their heads. But they use it every day.WHAT YOU ARE ABOUT TO SEE – MICROSOFT SURVEY DATA FROM THE PRODUCT TEAM. SHARED WITH US AT PAB. SAFE FOR PUBLIC CONSUMPTION.
People use the tool every day without thinkingThey might still complain. They might still bang their heads. But they use it every day.WHAT YOU ARE ABOUT TO SEE – MICROSOFT SURVEY DATA FROM THE PRODUCT TEAM. SHARED WITH US AT PAB. SAFE FOR PUBLIC CONSUMPTION.
People use the tool every day without thinkingThey might still complain. They might still bang their heads. But they use it every day.WHAT YOU ARE ABOUT TO SEE – MICROSOFT SURVEY DATA FROM THE PRODUCT TEAM. SHARED WITH US AT PAB. SAFE FOR PUBLIC CONSUMPTION.
People use the tool every day without thinkingThey might still complain. They might still bang their heads. But they use it every day.WHAT YOU ARE ABOUT TO SEE – MICROSOFT SURVEY DATA FROM THE PRODUCT TEAM. SHARED WITH US AT PAB. SAFE FOR PUBLIC CONSUMPTION.
Most of SharePoint acquisition and deployment projects are led by IT, and a good portion without significant user training.Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today. This can generally lead to adoption failure or disappointing results. Many organizations do not have the resources or proficiency to implement best practices for SharePoint training and engagement. As such, adoption may spread ad hoc from tech-savvy/Gen Y users across their peers, department, and the organization. 35% of Total Users are Learning via Coworkers, and 40% are Rating this method as ‘Very Helpful’.The Best Way to Drive Adoption is to Involve Both IT & Business Units.Organic and Viral AdoptionDrivers: SharePoint solves business challenge, Received work requests/tasks in SP, SharePoint helped co-worker at job, “Power users” naturally tech savvyBlockers: Lack of relevant training, Perceived lack of need for job, Generation gap/lack tech savvyEnterprise/IT Led AdoptionDrivers: Leadership starts to use SharePoint, Needed to better serve clients, Part of Microsoft upgrade cycle, Bad experience with other collab toolBlockers: Lack of resources to train, Insufficient deployment plan, Little user participation/feedback
While SharePoint is most regularly acquired and deployed by the organization’s IT department, much of the training and engagement is sometimes practiced and led by the users themselves.Most of SharePoint acquisition and deployment projects are led by IT, and a good portion without significant user training. This can generally lead to adoption failure or disappointing results. Many organizations do not have the resources or proficiency to implement best practices for SharePoint training and engagement. As such, adoption may spread ad hoc from tech-savvy/Gen Y users across their peers, department, and the organization.The Best Way to Drive Adoption is to Involve Both IT & Business Units.Organic and Viral AdoptionDrivers: SharePoint solves business challenge, Received work requests/tasks in SP, SharePoint helped co-worker at job, “Power users” naturally tech savvyBlockers: Lack of relevant training, Perceived lack of need for job, Generation gap/lack tech savvyEnterprise/IT Led AdoptionDrivers: Leadership starts to use SharePoint, Needed to better serve clients, Part of Microsoft upgrade cycle, Bad experience with other collab toolBlockers: Lack of resources to train, Insufficient deployment plan, Little user participation/feedback
Most of SharePoint acquisition and deployment projects are led by IT, and a good portion without significant user training.Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today. This can generally lead to adoption failure or disappointing results. Many organizations do not have the resources or proficiency to implement best practices for SharePoint training and engagement. As such, adoption may spread ad hoc from tech-savvy/Gen Y users across their peers, department, and the organization. 35% of Total Users are Learning via Coworkers, and 40% are Rating this method as ‘Very Helpful’.The Best Way to Drive Adoption is to Involve Both IT & Business Units.Organic and Viral AdoptionDrivers: SharePoint solves business challenge, Received work requests/tasks in SP, SharePoint helped co-worker at job, “Power users” naturally tech savvyBlockers: Lack of relevant training, Perceived lack of need for job, Generation gap/lack tech savvyEnterprise/IT Led AdoptionDrivers: Leadership starts to use SharePoint, Needed to better serve clients, Part of Microsoft upgrade cycle, Bad experience with other collab toolBlockers: Lack of resources to train, Insufficient deployment plan, Little user participation/feedback
Most of SharePoint acquisition and deployment projects are led by IT, and a good portion without significant user training.Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today. This can generally lead to adoption failure or disappointing results. Many organizations do not have the resources or proficiency to implement best practices for SharePoint training and engagement. As such, adoption may spread ad hoc from tech-savvy/Gen Y users across their peers, department, and the organization. 35% of Total Users are Learning via Coworkers, and 40% are Rating this method as ‘Very Helpful’.The Best Way to Drive Adoption is to Involve Both IT & Business Units.Organic and Viral AdoptionDrivers: SharePoint solves business challenge, Received work requests/tasks in SP, SharePoint helped co-worker at job, “Power users” naturally tech savvyBlockers: Lack of relevant training, Perceived lack of need for job, Generation gap/lack tech savvyEnterprise/IT Led AdoptionDrivers: Leadership starts to use SharePoint, Needed to better serve clients, Part of Microsoft upgrade cycle, Bad experience with other collab toolBlockers: Lack of resources to train, Insufficient deployment plan, Little user participation/feedback
Adoption Drivers:Leadership runs business through SharePoint:Sets example that SharePoint is critical tool for all employees.Users Excited & Engaged about SharePoint:Involving users in defining UX, planning deployment and building solution makes them personally invested.Start small: Build on one success at a time:Roll out and train SharePoint incrementally. Share incremental successes to encourage viral adoption.Well thought out plan/infrastructure: IT/Business Unit collaboration integral to successful, well-governed SharePoint deployment.Do not get complacent:Ongoing IT involvement helps plan for the future and ensure SharePoint remains updated relevant and useful.
Define your vision = define your visionMap to value = focusWork social = educateDrive success = engagementThen evaluate, adapt, iterate
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Think back to your first experience with SharePoint 2013.And what the hell is with those ellipses, anyway?
Looks a lot like…
Yammer looks a lot like Facebook. There’s a certain paradigm that people are used to. Why change it? It’s just like how Google Docs mirrors Microsoft Office right down to the file menu. People have been using this interface for years and are familiar with it. Take advantage of that.
So you’ve got some people in. But once they’re in, how do you get everyone else engaged? Not everyone will fit this category.