SlideShare uma empresa Scribd logo
1 de 62
Baixar para ler offline
Social Media:
Current and Emerging Technology
 and Applications in Government
           and Industry
                      
                                                       Jodee Rich
                                                       CEO PeopleBrowsr




     Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
Social Media Strategy
                       



                           LISTEN ENGAGE INFLUENCE




Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                           
   3
Social Media Stats
                           


10,000 posts/second

Over 10 Billion Conversations - 1% Gold 100% Real

Millions of Small related Networks




   Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                              
   4
BIG PICTURE



 Human Socialization
 Swinging through the trees…




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   5
BIG PICTURE




 Emerging from the jungle with Language…




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   6
BIG PICTURE




 Thousands of years later we wrote it down…




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   7
BIG PICTURE




 PCs, the internet, mobile phones, GPS have come together
 to enable a vast distributed data network of collective
 memory 




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   8
BIG PICTURE




 A collective stream of intelligence…




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   9
Little Brother
                                    
Connected Little Brothers will be a higher intelligence
than Big Brother




         Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                    
   10
Little Brother
                           




Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                           
   11
An Inverted Orwellian Revolution
                               


      Little Brother has access to
      vast amounts of data




   Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                              
   12
Human Connectedness
                             
Viral Streams will add light fiber power to the
Collective Intelligence
                                                                Small Networks close
                                                                networks will be more
                                                                powerful than
                                                                individual Influencers




          Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                     
              13
Social Vectors
                                



SENTIMENT                                                        BREAKING
                                                                 TRENDS




RELEVANCE                     INFLUENCE                     CONNECTEDNESS




                                                                      TRUST
PERSONA

       Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                  
           14
Evolution of Influence
                              


2009 number of Followers

2010 Followers and Engagement (RTs, @Replies)

2011 most number of Friends talking about the topic




      Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                 
   15
Cartoon Deck – Viral Influence
                            




                                                       http://bit.ly/hFltVp



  Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                             
                 16
SOCIAL VECTORS




  Find Community Champions
    Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee
    Lovers | Comcast | Comedy | Cool Brands | Dancers |
    Dating | Doctor | Dog Lovers | Engineer | Extreme Sports |
    Finance | Food | Lawyer | Marketing | Mommy Bloggers |
    Musician | News | Photography | Politics | Religion |
    Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine
    Lovers



     People are 300% more likely to engage
     when properly targeted



                  Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                             
   17
PeopleBrowsr Playground




The Playground is an all inclusive social media platform
designed to efficiently monitor the social conversation
              around any brand or topic and
           identify the most influential people.




    Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                               
   18
Search
Community Search
                       Retweet Analytics
1,000 Days of                           Degrees of Separation
Conversations
                          Kred Influence Outreach
Post Effect
                            Filter



     Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                
   19
SEARCH

                                   Search
          View important statistics around Keyword
                 Top Locations
                  Sentiment
                 Top Communities
                Gender Statistics




              Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                         
   20
SEARCH

                                        Search
                   Topics, Locations, Communities

   Hyper-target your search:
   1.     Select a community
   2.     Location
   3.     Topic




                   Create your own Community out of Bio keywords, specific
                   users, or mentioned Hashtags

                   Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                              
   21
Engagement
Cross-Network Search
                    Assign Tweets
1,000 Days Chart
                        Share Accounts
Streaming Analytics
                     Role Management
Schedule Posts
                          Monitor Team Members
Post Effect
                             Tag a User / Post

     Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                
   22
ENGAGEMENT

                  Cross-Network Search
                                     

                      Browse Networks with ease
                      Search a keyword in your source stream or a variety of 
                      other networks




  Search in blogs
  Search a keyword in the Google Blog Stream to 
  browse through Blog links without leaving 
  Engage




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
      23
ENGAGEMENT

                         Stream Analytics
     Get all the analytics for your search in one Stack 




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   24
Analytics
In-Depth Sentiment Analysis
              Individual Influencers’ Sentiment

Cross Network Data Mentions 
             Find Relevant Conversations

Compare Keywords
                         Monitor Trends for Real-Time
                                          Engagement
Custom PDF Report
                                          See Historical Data
Identify Influencers with Kred


           Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                      
       25
ANALYTICS

                     Compare Keywords
         Compare relevant data for your business
         See 2 or more keywords in the same chart 




               Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                          
   26
ANALYTICS

             View Mentions by Source
       See statistical data for
                     Twitter, Facebook,
                                                     News, Blogs, Forums




             Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                        
   27
Grid
 Search the PeopleBrowsr Datamine
 Analyze the Social Grid
 Refine Results
 See Hyper-Targeted Streams
 Customized Reports

Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                           
   28
GRID

                             Main Features
    View raw data of search and stream filtering
    Create customized reports – search keywords, @names 
    Filter by location, hyper-targeted community and history 




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   29
GRID

                     Customized Reports
                         Hyper-targeted search



    Keyword Over Time
    Keyword by Community
    Keyword by Country
    Keyword by Cities                            
    Stream report of posts




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   30
Case Studies
                        




Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                           
   31
CASE STUDIES

                               TV Analytics
                                          
  Social TV Analytics will eventually
  replace Nielsen as the primary
  data used by Media Buyers…. 


  Here’s Why…



                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   32
CASE STUDIES

                                 Objectives
                                          
      Replace Nielsen rating system with Social Media Data

      Identify TV Show preferences of the Social Audience

      Implement traditional ratings with Social Data to
      achieve more accurate results




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   33
CASE STUDIES

                            The Test Case
                                        

       Filter Social mentions of 900 major TV Shows in
       the United States

       Communities Composed of Social Media Users
       related by their Affinities




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   34
CASE STUDIES

                              The Solution
 TV Show Identification
        Search beyond exact Show Titles

                  AKAs
                  Typos
                  Characters Names
                  Actors Names

                House OR Gregory House OR GregoryHouse OR Doctor
                House OR DoctorHouse OR DrHouse OR Dr House OR
                 Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa
                           Cuddy OR Hugh Laurie OR ….




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   35
CASE STUDIES

                               The Solution
 TV Show Identification
        Filter out noise and irrelevant results

                   Contextual 
                   Proximity
                   Exclusions

                NOT the house OR my house OR your house OR *s house
                 OR this house OR that house OR cleaning OR for sale OR
                buying OR sold OR bought OR dog house OR our house OR
                   full house OR fire OR leave OR party OR white OR …




                 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                            
   36
CASE STUDIES

                              The Solution
 Communities
        Identify demographics through

                  Declared Age
                  Marital Status
                  Profession
                  Followers of account

                  Under18 = (student OR freshman OR junior OR senior)
                 AND (list of 18K high schools) OR in high school OR I’m
                  6-17 years old OR I’m a teenager OR student of (high
                schools) OR studying for the ACTs OR learning to drive OR
                                  I want a fake ID OR …



                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   37
CASE STUDIES

                                  Data Size
                                          
 Total number of TV Show mentions since January 2011




                              30 Million




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   38
Data Size
                                    
        Number of people in each Community

Under 18 – 1,615,107
                        100K – 346,537

Age 19-24 – 412,479
                         Allergy – 134,585

Age 25-35 – 1,636,156
                       Tech – 5,111,413

Moms – 370,762
                              Adventure + Tech – 1,673,600

Heavy Searchers U. 18 – 132,231
             Active Investors – 5,127

Heavy Searchers 19-24 – 40,980
              Adventurers/Outdoors – 139,121

Heavy Searchers 25-35 – 201,238



          Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                     
       39
Data Size
                                      
           Number of people in each Community

Community                   # Observed         Community                   # Observed
Under 18                        1,615,107      $100k+ HHI                      346.537
19-24                             412.479      Allergy sufferers               134.585
25-35                           1,636,156      Tech                          5,111,413
Moms                              370,762      Adventure + Tech              1,673,600
Heavy Searcher u. 18              132,231      Active Investors                  5,127
Heavy Searchers 19-24              40,980      Outdoor Adventurers             139,121
Heavy Searchers 25-35             201,238




            Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                       
                 40
CASE STUDIES

                       TV Shows Analytics
                                        
TV Show: 60 Minutes




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   41
CASE STUDIES

                       TV Shows Analytics
                                        
Communities: Under 18




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   42
Data Flow - Communities
                          

  Firehose
                                          RabbitMQ



   Xapian
                                       Search Indexer



Search Engine
                                    Communitiser



                                                      Text File

     Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                
   43
CASE STUDIES

                Champions Campaign
Industry: Computer Software 
                                              Performance and Results:
Background: Large software
company aiming to promote itself on
                                              50%
                                              Percentage of total registrations from
social media channels
                                              Twitter

Engagement: 12 months
                                              5,000
                                              # of new followers
Goals: Maximize participation to
online seminars and increase
awareness
                                    36%
                                              # of CTR  
PeopleBrowsr Solution: Extract all
users aligned with SAP target
audience; most influential selected
for engagement


                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
           44
CASE STUDIES

                         Trend Analytics
    Viral Analytics… RT Acceleration




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   45
CASE STUDIES




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   46
CASE STUDIES

                     Trust Triangulation
           There is a young girl trapped in the basement


                      Location
                      Influence
                      Kredentials




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   47
CASE STUDIES




                 Bot Detection Metrics

                Sent Post Count to @Name Mention Ratio
                Sent Post Count to Key word frequency
                Velocity




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   48
CASE STUDIES




            Human Border Trafficking in
                the Middle East

                                 Classified




                Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                           
   49
Kred
                        Measurable 
                                  Influence

Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
Billions Of Conversations


Filter messages

Sort by Community

Measure social influence




      Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                 
   51
We All Have Influence Somewhere


Every voice is important.
Our main Influencers are everyday people
and networks of friends.
Small Close Networks of normal people
are the Rock Stars of Influence.



      Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                 
   52
What is Kred?

Transparency

Community

Trust and Generosity


Kred enriches your contributions to and
interactions with your viral social sphere.

          Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                     
   53
What is Kred?
Kred is Measurable Influence based on two metrics:



                                        Influence
                                        Ability to inspire action:
                                        Retweets, Replies, New follows.


                                        Outreach
                                        Generosity, rewards actions,
                                        interaction with others.




            Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                       
   54
Kred Influence
Influence measures what others do for you



                                        Normalized 1,000 point scale

                                        Influence
                                        How you inspire others to take
                                        action.

                                        Metrics include:
                                        Retweets
                                        @Replies
                                        New Follows 

                                             
 
 
 



            Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                       
   55
Kred Outreach
Outreach measures generosity


                                        Points “level up” and
                                        increase infinitely

                                        Outreach
                                        How others inspire you to interact
                                        and engage.

                                        Metrics include:
                                        Retweets
                                        @Replies
                                        New Follows 
 
                
   



            Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                       
        56
Kredentials
                          
                    Identity Archive




Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                           
   57
Kred Wishes
            Wishes are matched with Grants


Anyone can
make a wish

Anyone can
grant a wish

The platform brings people
together




           Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                      
   58
Kred Wishes
The power of community to achieve personal goals

 A Wisher announces a Wish to their community of friends and followers
 The Community supports the wish with Boosts
 A Grantor can then elect to fulfill the wish




             Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                        
   59
Granting A Kred Wish Creates Buzz
 Friends & Followers support the wish with
           Retweets and Boosts




     Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                
   60
Swinging through the trees…Language evolved

                                            Little Brother will carry the
                                            next level of Human
                                            Evolution – Influencers and
                                            Authorities independent of
                                            Institutions




                                                              @WingDude
                                              JodeeRich@PeopleBrowsr.com


       Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
                                                                  
         61
@WingDude

jodeerich@peoplebrowsr.com

http://slidesha.re/PB-SMEmergingApps 




      Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr

Mais conteúdo relacionado

Mais procurados

Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010
Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010
Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010Taptu Touch Search
 
Digital's Indelible Mark on Brand Building Fundamentals
Digital's Indelible Mark on Brand Building FundamentalsDigital's Indelible Mark on Brand Building Fundamentals
Digital's Indelible Mark on Brand Building FundamentalsPerformics
 
Future Trends Forum Megatrends 2022
Future Trends Forum Megatrends 2022Future Trends Forum Megatrends 2022
Future Trends Forum Megatrends 2022Alper Utku
 
Mz digitalsurrey-120125-published
Mz digitalsurrey-120125-publishedMz digitalsurrey-120125-published
Mz digitalsurrey-120125-publishedAngus Fox
 
The Next IT: A Preview of Tomorrows Innovations and Challenges
The Next IT: A Preview of Tomorrows Innovations and ChallengesThe Next IT: A Preview of Tomorrows Innovations and Challenges
The Next IT: A Preview of Tomorrows Innovations and Challengesnbelarbi
 
BJ Dooley's IT Toons QUOTEBOOK
BJ Dooley's IT Toons QUOTEBOOKBJ Dooley's IT Toons QUOTEBOOK
BJ Dooley's IT Toons QUOTEBOOKBrian Dooley
 
OPN SITETALK FLIPBOOK ENGLISH
OPN SITETALK FLIPBOOK ENGLISH OPN SITETALK FLIPBOOK ENGLISH
OPN SITETALK FLIPBOOK ENGLISH Ivan Covic
 
CSI Content: Who Killed ECM?
CSI Content: Who Killed ECM?CSI Content: Who Killed ECM?
CSI Content: Who Killed ECM?John Newton
 
George konstantakis iot and product design
George konstantakis iot and product designGeorge konstantakis iot and product design
George konstantakis iot and product design360mnbsu
 
Digital Disruptions Presentation
Digital Disruptions PresentationDigital Disruptions Presentation
Digital Disruptions PresentationTuvia Genuth
 
514 09 10-best_buy_connected
514 09 10-best_buy_connected514 09 10-best_buy_connected
514 09 10-best_buy_connectedTerence Ling
 
Tech trends 2013
Tech trends 2013Tech trends 2013
Tech trends 2013Aref Jdey
 
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)Impact Interactions
 

Mais procurados (19)

Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010
Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010
Taptu: Mobile Touch Web Report 'Government & Non-Profit' Update Mar 2010
 
Digital's Indelible Mark on Brand Building Fundamentals
Digital's Indelible Mark on Brand Building FundamentalsDigital's Indelible Mark on Brand Building Fundamentals
Digital's Indelible Mark on Brand Building Fundamentals
 
Future Trends Forum Megatrends 2022
Future Trends Forum Megatrends 2022Future Trends Forum Megatrends 2022
Future Trends Forum Megatrends 2022
 
Mz digitalsurrey-120125-published
Mz digitalsurrey-120125-publishedMz digitalsurrey-120125-published
Mz digitalsurrey-120125-published
 
The Next IT: A Preview of Tomorrows Innovations and Challenges
The Next IT: A Preview of Tomorrows Innovations and ChallengesThe Next IT: A Preview of Tomorrows Innovations and Challenges
The Next IT: A Preview of Tomorrows Innovations and Challenges
 
Social Mobile Payments: Americas Brochure
Social Mobile Payments: Americas BrochureSocial Mobile Payments: Americas Brochure
Social Mobile Payments: Americas Brochure
 
BJ Dooley's IT Toons QUOTEBOOK
BJ Dooley's IT Toons QUOTEBOOKBJ Dooley's IT Toons QUOTEBOOK
BJ Dooley's IT Toons QUOTEBOOK
 
OPN SITETALK FLIPBOOK ENGLISH
OPN SITETALK FLIPBOOK ENGLISH OPN SITETALK FLIPBOOK ENGLISH
OPN SITETALK FLIPBOOK ENGLISH
 
Adaptive Brands
Adaptive BrandsAdaptive Brands
Adaptive Brands
 
Social Media And Banking
Social Media And BankingSocial Media And Banking
Social Media And Banking
 
CSI Content: Who Killed ECM?
CSI Content: Who Killed ECM?CSI Content: Who Killed ECM?
CSI Content: Who Killed ECM?
 
George konstantakis iot and product design
George konstantakis iot and product designGeorge konstantakis iot and product design
George konstantakis iot and product design
 
Digital Disruptions Presentation
Digital Disruptions PresentationDigital Disruptions Presentation
Digital Disruptions Presentation
 
Big Data KPIs
Big Data KPIsBig Data KPIs
Big Data KPIs
 
IntoEv
IntoEvIntoEv
IntoEv
 
514 09 10-best_buy_connected
514 09 10-best_buy_connected514 09 10-best_buy_connected
514 09 10-best_buy_connected
 
web2.0 Updated 2009
web2.0 Updated 2009web2.0 Updated 2009
web2.0 Updated 2009
 
Tech trends 2013
Tech trends 2013Tech trends 2013
Tech trends 2013
 
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)
B2B Social Media - Moving Beyond the Hype (iStrategy San Francisco)
 

Destaque

Credibility and Influence - AdTech London 2011 - Jodee Rich
Credibility and Influence - AdTech London 2011 - Jodee RichCredibility and Influence - AdTech London 2011 - Jodee Rich
Credibility and Influence - AdTech London 2011 - Jodee RichPeopleBrowsr
 
PeopleBrowsr Keynote Slides - About Us
PeopleBrowsr Keynote Slides - About UsPeopleBrowsr Keynote Slides - About Us
PeopleBrowsr Keynote Slides - About UsPeopleBrowsr
 
Frocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIchFrocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIchPeopleBrowsr
 
Research.ly by PeopleBrowsr - Next Generation Social Search
Research.ly by PeopleBrowsr - Next Generation Social SearchResearch.ly by PeopleBrowsr - Next Generation Social Search
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
 
PeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy
PeopleBrowsr Adtech Sydney - An Integrated Social Media StrategyPeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy
PeopleBrowsr Adtech Sydney - An Integrated Social Media StrategyPeopleBrowsr
 
PeopleBrowsr on Big Open Data
PeopleBrowsr on Big Open DataPeopleBrowsr on Big Open Data
PeopleBrowsr on Big Open DataPeopleBrowsr
 
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...PeopleBrowsr
 
"Is Your 403(b) Plan Covered by ERISA
"Is Your 403(b) Plan Covered by ERISA"Is Your 403(b) Plan Covered by ERISA
"Is Your 403(b) Plan Covered by ERISAmcarruthers
 

Destaque (12)

Credibility and Influence - AdTech London 2011 - Jodee Rich
Credibility and Influence - AdTech London 2011 - Jodee RichCredibility and Influence - AdTech London 2011 - Jodee Rich
Credibility and Influence - AdTech London 2011 - Jodee Rich
 
PeopleBrowsr Keynote Slides - About Us
PeopleBrowsr Keynote Slides - About UsPeopleBrowsr Keynote Slides - About Us
PeopleBrowsr Keynote Slides - About Us
 
Frocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIchFrocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIch
 
Research.ly by PeopleBrowsr - Next Generation Social Search
Research.ly by PeopleBrowsr - Next Generation Social SearchResearch.ly by PeopleBrowsr - Next Generation Social Search
Research.ly by PeopleBrowsr - Next Generation Social Search
 
PeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy
PeopleBrowsr Adtech Sydney - An Integrated Social Media StrategyPeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy
PeopleBrowsr Adtech Sydney - An Integrated Social Media Strategy
 
PeopleBrowsr on Big Open Data
PeopleBrowsr on Big Open DataPeopleBrowsr on Big Open Data
PeopleBrowsr on Big Open Data
 
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
 
Agile2011 Object Card
Agile2011 Object CardAgile2011 Object Card
Agile2011 Object Card
 
Clowner utan gränser
Clowner utan gränserClowner utan gränser
Clowner utan gränser
 
For Federal Programs - A Taste of Market Discipline
For Federal Programs - A Taste of Market DisciplineFor Federal Programs - A Taste of Market Discipline
For Federal Programs - A Taste of Market Discipline
 
Five s research_methodology
Five s research_methodologyFive s research_methodology
Five s research_methodology
 
"Is Your 403(b) Plan Covered by ERISA
"Is Your 403(b) Plan Covered by ERISA"Is Your 403(b) Plan Covered by ERISA
"Is Your 403(b) Plan Covered by ERISA
 

Semelhante a Social Media: Current and Emerging Technology and Applications for Government and Industry

Presentation at board DKV Seguros
Presentation at board DKV SegurosPresentation at board DKV Seguros
Presentation at board DKV Segurososimod
 
Egovmon
EgovmonEgovmon
Egovmonosimod
 
IIoT Talent Implications
IIoT Talent ImplicationsIIoT Talent Implications
IIoT Talent ImplicationsIan Collyer
 
Harbor Research - The Internet of Things Meets the Internet of People
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research - The Internet of Things Meets the Internet of People
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
 
The Impact of Social Media on Organizations
The Impact of Social Media on OrganizationsThe Impact of Social Media on Organizations
The Impact of Social Media on Organizationsvitiellogroup
 
Social banking 2.2 social media
Social banking 2.2   social mediaSocial banking 2.2   social media
Social banking 2.2 social mediaMarketingatBahrain
 
Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Ahmed Buhazza
 
Di 2021 tech-trends
Di 2021 tech-trendsDi 2021 tech-trends
Di 2021 tech-trendsLearningade
 
Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...
Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...
Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...Lars Voedisch
 
Intuit 2020 Report: The New Data Democracy
Intuit 2020 Report: The New Data DemocracyIntuit 2020 Report: The New Data Democracy
Intuit 2020 Report: The New Data DemocracyIntuit Inc.
 
The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
 
2014 Technology and Silicon Valley Trends at LeWeb
2014 Technology and Silicon Valley Trends at LeWeb2014 Technology and Silicon Valley Trends at LeWeb
2014 Technology and Silicon Valley Trends at LeWebLe Web
 
Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyOgilvy Consulting
 
Embracing government-2-0-leading-trans-formative-change-in-the-public-sector
Embracing government-2-0-leading-trans-formative-change-in-the-public-sectorEmbracing government-2-0-leading-trans-formative-change-in-the-public-sector
Embracing government-2-0-leading-trans-formative-change-in-the-public-sectorFreeBalance
 
Digital Design in a Post-Truth World
Digital Design in a Post-Truth WorldDigital Design in a Post-Truth World
Digital Design in a Post-Truth WorldKen Kraemer
 
Forecast 2017: Tech M&A Monthly
Forecast 2017: Tech M&A MonthlyForecast 2017: Tech M&A Monthly
Forecast 2017: Tech M&A MonthlyCorum Group
 
navigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementnavigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementPatrick McCormick
 
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...Dinis Guarda
 

Semelhante a Social Media: Current and Emerging Technology and Applications for Government and Industry (20)

Presentation at board DKV Seguros
Presentation at board DKV SegurosPresentation at board DKV Seguros
Presentation at board DKV Seguros
 
Egovmon
EgovmonEgovmon
Egovmon
 
IIoT Talent Implications
IIoT Talent ImplicationsIIoT Talent Implications
IIoT Talent Implications
 
Harbor Research - The Internet of Things Meets the Internet of People
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research - The Internet of Things Meets the Internet of People
Harbor Research - The Internet of Things Meets the Internet of People
 
The Impact of Social Media on Organizations
The Impact of Social Media on OrganizationsThe Impact of Social Media on Organizations
The Impact of Social Media on Organizations
 
Social banking 2.2 social media
Social banking 2.2   social mediaSocial banking 2.2   social media
Social banking 2.2 social media
 
Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!
 
Hawaii Pacific GIS Conference 2012: Plenary Session Keynote - Next Generation...
Hawaii Pacific GIS Conference 2012: Plenary Session Keynote - Next Generation...Hawaii Pacific GIS Conference 2012: Plenary Session Keynote - Next Generation...
Hawaii Pacific GIS Conference 2012: Plenary Session Keynote - Next Generation...
 
Di 2021 tech-trends
Di 2021 tech-trendsDi 2021 tech-trends
Di 2021 tech-trends
 
Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...
Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...
Rules of Engagement - Meaningful Communications Strategies in the Digtial Age...
 
Intuit 2020 Report: The New Data Democracy
Intuit 2020 Report: The New Data DemocracyIntuit 2020 Report: The New Data Democracy
Intuit 2020 Report: The New Data Democracy
 
The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)
 
2014 Technology and Silicon Valley Trends at LeWeb
2014 Technology and Silicon Valley Trends at LeWeb2014 Technology and Silicon Valley Trends at LeWeb
2014 Technology and Silicon Valley Trends at LeWeb
 
Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business Strategy
 
Embracing government-2-0-leading-trans-formative-change-in-the-public-sector
Embracing government-2-0-leading-trans-formative-change-in-the-public-sectorEmbracing government-2-0-leading-trans-formative-change-in-the-public-sector
Embracing government-2-0-leading-trans-formative-change-in-the-public-sector
 
Digital Design in a Post-Truth World
Digital Design in a Post-Truth WorldDigital Design in a Post-Truth World
Digital Design in a Post-Truth World
 
Forecast 2017: Tech M&A Monthly
Forecast 2017: Tech M&A MonthlyForecast 2017: Tech M&A Monthly
Forecast 2017: Tech M&A Monthly
 
navigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagementnavigating the new social: Gov 2.0 and community engagement
navigating the new social: Gov 2.0 and community engagement
 
ThinkLab - Menzis
ThinkLab - MenzisThinkLab - Menzis
ThinkLab - Menzis
 
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...
 

Mais de PeopleBrowsr

dotCEO claim flow process
dotCEO claim flow processdotCEO claim flow process
dotCEO claim flow processPeopleBrowsr
 
dotCEO for Brand Leaders
dotCEO for Brand LeadersdotCEO for Brand Leaders
dotCEO for Brand LeadersPeopleBrowsr
 
dotCEO for Leaders
dotCEO for LeadersdotCEO for Leaders
dotCEO for LeadersPeopleBrowsr
 
dotCEO Marketing Plan Deck January 2014
dotCEO Marketing Plan Deck January 2014dotCEO Marketing Plan Deck January 2014
dotCEO Marketing Plan Deck January 2014PeopleBrowsr
 
Kred.com is Your Influencer Network
Kred.com is Your Influencer NetworkKred.com is Your Influencer Network
Kred.com is Your Influencer NetworkPeopleBrowsr
 
dotCEO | The New Internet for Leaders
dotCEO | The New Internet for LeadersdotCEO | The New Internet for Leaders
dotCEO | The New Internet for LeadersPeopleBrowsr
 
Social OS for Enterprise
Social OS for EnterpriseSocial OS for Enterprise
Social OS for EnterprisePeopleBrowsr
 
PeopleBrowsr Kred ad:tech Influence13SF
PeopleBrowsr Kred ad:tech Influence13SFPeopleBrowsr Kred ad:tech Influence13SF
PeopleBrowsr Kred ad:tech Influence13SFPeopleBrowsr
 
Jodee Rich at AHICE 2012
Jodee Rich at AHICE 2012Jodee Rich at AHICE 2012
Jodee Rich at AHICE 2012PeopleBrowsr
 
Marketing - Art or Science ADMA Conference
Marketing - Art or Science ADMA ConferenceMarketing - Art or Science ADMA Conference
Marketing - Art or Science ADMA ConferencePeopleBrowsr
 
PeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand ChampionsPeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand ChampionsPeopleBrowsr
 
PeopleBrowsr Social Command Centers
PeopleBrowsr Social Command CentersPeopleBrowsr Social Command Centers
PeopleBrowsr Social Command CentersPeopleBrowsr
 
Kred Brand Sponsored Page
Kred Brand Sponsored PageKred Brand Sponsored Page
Kred Brand Sponsored PagePeopleBrowsr
 
Kred Leaders and Stars
Kred Leaders and StarsKred Leaders and Stars
Kred Leaders and StarsPeopleBrowsr
 
Kred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World AchievementsKred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World AchievementsPeopleBrowsr
 
QantasLuxury Pyjamas Contest: Illustrated Tweets
QantasLuxury Pyjamas Contest: Illustrated TweetsQantasLuxury Pyjamas Contest: Illustrated Tweets
QantasLuxury Pyjamas Contest: Illustrated TweetsPeopleBrowsr
 

Mais de PeopleBrowsr (20)

dotCEO claim flow process
dotCEO claim flow processdotCEO claim flow process
dotCEO claim flow process
 
dotCEO Network
dotCEO Network dotCEO Network
dotCEO Network
 
dotCEO for Brand Leaders
dotCEO for Brand LeadersdotCEO for Brand Leaders
dotCEO for Brand Leaders
 
dotCEO for Leaders
dotCEO for LeadersdotCEO for Leaders
dotCEO for Leaders
 
dotCEO Marketing Plan Deck January 2014
dotCEO Marketing Plan Deck January 2014dotCEO Marketing Plan Deck January 2014
dotCEO Marketing Plan Deck January 2014
 
Kred.com is Your Influencer Network
Kred.com is Your Influencer NetworkKred.com is Your Influencer Network
Kred.com is Your Influencer Network
 
dotCEO | The New Internet for Leaders
dotCEO | The New Internet for LeadersdotCEO | The New Internet for Leaders
dotCEO | The New Internet for Leaders
 
Social OS for Enterprise
Social OS for EnterpriseSocial OS for Enterprise
Social OS for Enterprise
 
Social OS
Social OSSocial OS
Social OS
 
PeopleBrowsr Kred ad:tech Influence13SF
PeopleBrowsr Kred ad:tech Influence13SFPeopleBrowsr Kred ad:tech Influence13SF
PeopleBrowsr Kred ad:tech Influence13SF
 
Jodee Rich at AHICE 2012
Jodee Rich at AHICE 2012Jodee Rich at AHICE 2012
Jodee Rich at AHICE 2012
 
Marketing - Art or Science ADMA Conference
Marketing - Art or Science ADMA ConferenceMarketing - Art or Science ADMA Conference
Marketing - Art or Science ADMA Conference
 
PeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand ChampionsPeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand Champions
 
PeopleBrowsr Social Command Centers
PeopleBrowsr Social Command CentersPeopleBrowsr Social Command Centers
PeopleBrowsr Social Command Centers
 
Kred Brand Sponsored Page
Kred Brand Sponsored PageKred Brand Sponsored Page
Kred Brand Sponsored Page
 
Kred Events
Kred EventsKred Events
Kred Events
 
Kred Rewards
Kred RewardsKred Rewards
Kred Rewards
 
Kred Leaders and Stars
Kred Leaders and StarsKred Leaders and Stars
Kred Leaders and Stars
 
Kred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World AchievementsKred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World Achievements
 
QantasLuxury Pyjamas Contest: Illustrated Tweets
QantasLuxury Pyjamas Contest: Illustrated TweetsQantasLuxury Pyjamas Contest: Illustrated Tweets
QantasLuxury Pyjamas Contest: Illustrated Tweets
 

Último

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 

Último (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 

Social Media: Current and Emerging Technology and Applications for Government and Industry

  • 1. Social Media: Current and Emerging Technology and Applications in Government and Industry Jodee Rich CEO PeopleBrowsr Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
  • 2. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
  • 3. Social Media Strategy LISTEN ENGAGE INFLUENCE Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 3
  • 4. Social Media Stats 10,000 posts/second Over 10 Billion Conversations - 1% Gold 100% Real Millions of Small related Networks Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 4
  • 5. BIG PICTURE Human Socialization Swinging through the trees… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 5
  • 6. BIG PICTURE Emerging from the jungle with Language… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 6
  • 7. BIG PICTURE Thousands of years later we wrote it down… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 7
  • 8. BIG PICTURE PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 8
  • 9. BIG PICTURE A collective stream of intelligence… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 9
  • 10. Little Brother Connected Little Brothers will be a higher intelligence than Big Brother Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 10
  • 11. Little Brother Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 11
  • 12. An Inverted Orwellian Revolution Little Brother has access to vast amounts of data Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 12
  • 13. Human Connectedness Viral Streams will add light fiber power to the Collective Intelligence Small Networks close networks will be more powerful than individual Influencers Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 13
  • 14. Social Vectors SENTIMENT BREAKING TRENDS RELEVANCE INFLUENCE CONNECTEDNESS TRUST PERSONA Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 14
  • 15. Evolution of Influence 2009 number of Followers 2010 Followers and Engagement (RTs, @Replies) 2011 most number of Friends talking about the topic Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 15
  • 16. Cartoon Deck – Viral Influence http://bit.ly/hFltVp Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 16
  • 17. SOCIAL VECTORS Find Community Champions Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers People are 300% more likely to engage when properly targeted Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 17
  • 18. PeopleBrowsr Playground The Playground is an all inclusive social media platform designed to efficiently monitor the social conversation around any brand or topic and identify the most influential people. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 18
  • 19. Search Community Search Retweet Analytics 1,000 Days of Degrees of Separation Conversations Kred Influence Outreach Post Effect Filter Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 19
  • 20. SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender Statistics Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 20
  • 21. SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, specific users, or mentioned Hashtags Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 21
  • 22. Engagement Cross-Network Search Assign Tweets 1,000 Days Chart Share Accounts Streaming Analytics Role Management Schedule Posts Monitor Team Members Post Effect Tag a User / Post Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 22
  • 23. ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through Blog links without leaving Engage Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 23
  • 24. ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 24
  • 25. Analytics In-Depth Sentiment Analysis Individual Influencers’ Sentiment Cross Network Data Mentions Find Relevant Conversations Compare Keywords Monitor Trends for Real-Time Engagement Custom PDF Report See Historical Data Identify Influencers with Kred Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 25
  • 26. ANALYTICS Compare Keywords Compare relevant data for your business See 2 or more keywords in the same chart Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 26
  • 27. ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, Forums Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 27
  • 28. Grid Search the PeopleBrowsr Datamine Analyze the Social Grid Refine Results See Hyper-Targeted Streams Customized Reports Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 28
  • 29. GRID Main Features View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, hyper-targeted community and history Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 29
  • 30. GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 30
  • 31. Case Studies Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 31
  • 32. CASE STUDIES TV Analytics Social TV Analytics will eventually replace Nielsen as the primary data used by Media Buyers…. Here’s Why… Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 32
  • 33. CASE STUDIES Objectives Replace Nielsen rating system with Social Media Data Identify TV Show preferences of the Social Audience Implement traditional ratings with Social Data to achieve more accurate results Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 33
  • 34. CASE STUDIES The Test Case Filter Social mentions of 900 major TV Shows in the United States Communities Composed of Social Media Users related by their Affinities Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 34
  • 35. CASE STUDIES The Solution TV Show Identification Search beyond exact Show Titles AKAs Typos Characters Names Actors Names House OR Gregory House OR GregoryHouse OR Doctor House OR DoctorHouse OR DrHouse OR Dr House OR Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa Cuddy OR Hugh Laurie OR …. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 35
  • 36. CASE STUDIES The Solution TV Show Identification Filter out noise and irrelevant results Contextual Proximity Exclusions NOT the house OR my house OR your house OR *s house OR this house OR that house OR cleaning OR for sale OR buying OR sold OR bought OR dog house OR our house OR full house OR fire OR leave OR party OR white OR … Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 36
  • 37. CASE STUDIES The Solution Communities Identify demographics through Declared Age Marital Status Profession Followers of account Under18 = (student OR freshman OR junior OR senior) AND (list of 18K high schools) OR in high school OR I’m 6-17 years old OR I’m a teenager OR student of (high schools) OR studying for the ACTs OR learning to drive OR I want a fake ID OR … Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 37
  • 38. CASE STUDIES Data Size Total number of TV Show mentions since January 2011 30 Million Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 38
  • 39. Data Size Number of people in each Community Under 18 – 1,615,107 100K – 346,537 Age 19-24 – 412,479 Allergy – 134,585 Age 25-35 – 1,636,156 Tech – 5,111,413 Moms – 370,762 Adventure + Tech – 1,673,600 Heavy Searchers U. 18 – 132,231 Active Investors – 5,127 Heavy Searchers 19-24 – 40,980 Adventurers/Outdoors – 139,121 Heavy Searchers 25-35 – 201,238 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 39
  • 40. Data Size Number of people in each Community Community # Observed Community # Observed Under 18 1,615,107 $100k+ HHI 346.537 19-24 412.479 Allergy sufferers 134.585 25-35 1,636,156 Tech 5,111,413 Moms 370,762 Adventure + Tech 1,673,600 Heavy Searcher u. 18 132,231 Active Investors 5,127 Heavy Searchers 19-24 40,980 Outdoor Adventurers 139,121 Heavy Searchers 25-35 201,238 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 40
  • 41. CASE STUDIES TV Shows Analytics TV Show: 60 Minutes Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 41
  • 42. CASE STUDIES TV Shows Analytics Communities: Under 18 Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 42
  • 43. Data Flow - Communities Firehose RabbitMQ Xapian Search Indexer Search Engine Communitiser Text File Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 43
  • 44. CASE STUDIES Champions Campaign Industry: Computer Software Performance and Results: Background: Large software company aiming to promote itself on 50% Percentage of total registrations from social media channels Twitter Engagement: 12 months 5,000 # of new followers Goals: Maximize participation to online seminars and increase awareness 36% # of CTR PeopleBrowsr Solution: Extract all users aligned with SAP target audience; most influential selected for engagement Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 44
  • 45. CASE STUDIES Trend Analytics Viral Analytics… RT Acceleration Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 45
  • 46. CASE STUDIES Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 46
  • 47. CASE STUDIES Trust Triangulation There is a young girl trapped in the basement Location Influence Kredentials Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 47
  • 48. CASE STUDIES Bot Detection Metrics Sent Post Count to @Name Mention Ratio Sent Post Count to Key word frequency Velocity Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 48
  • 49. CASE STUDIES Human Border Trafficking in the Middle East Classified Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 49
  • 50. Kred Measurable Influence Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
  • 51. Billions Of Conversations Filter messages Sort by Community Measure social influence Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 51
  • 52. We All Have Influence Somewhere Every voice is important. Our main Influencers are everyday people and networks of friends. Small Close Networks of normal people are the Rock Stars of Influence. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 52
  • 53. What is Kred? Transparency Community Trust and Generosity Kred enriches your contributions to and interactions with your viral social sphere. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 53
  • 54. What is Kred? Kred is Measurable Influence based on two metrics: Influence Ability to inspire action: Retweets, Replies, New follows. Outreach Generosity, rewards actions, interaction with others. Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 54
  • 55. Kred Influence Influence measures what others do for you Normalized 1,000 point scale Influence How you inspire others to take action. Metrics include: Retweets @Replies New Follows Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 55
  • 56. Kred Outreach Outreach measures generosity Points “level up” and increase infinitely Outreach How others inspire you to interact and engage. Metrics include: Retweets @Replies New Follows Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 56
  • 57. Kredentials Identity Archive Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 57
  • 58. Kred Wishes Wishes are matched with Grants Anyone can make a wish Anyone can grant a wish The platform brings people together Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 58
  • 59. Kred Wishes The power of community to achieve personal goals A Wisher announces a Wish to their community of friends and followers The Community supports the wish with Boosts A Grantor can then elect to fulfill the wish Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 59
  • 60. Granting A Kred Wish Creates Buzz Friends & Followers support the wish with Retweets and Boosts Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 60
  • 61. Swinging through the trees…Language evolved Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions @WingDude JodeeRich@PeopleBrowsr.com Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr 61
  • 62. @WingDude jodeerich@peoplebrowsr.com http://slidesha.re/PB-SMEmergingApps Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr