Social Media: Current and Emerging Technology and Applications for Government and Industry
1. Social Media:
Current and Emerging Technology
and Applications in Government
and Industry
Jodee Rich
CEO PeopleBrowsr
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
3. Social Media Strategy
LISTEN ENGAGE INFLUENCE
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
3
4. Social Media Stats
10,000 posts/second
Over 10 Billion Conversations - 1% Gold 100% Real
Millions of Small related Networks
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
4
5. BIG PICTURE
Human Socialization
Swinging through the trees…
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
5
6. BIG PICTURE
Emerging from the jungle with Language…
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
6
7. BIG PICTURE
Thousands of years later we wrote it down…
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
7
8. BIG PICTURE
PCs, the internet, mobile phones, GPS have come together
to enable a vast distributed data network of collective
memory
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
8
9. BIG PICTURE
A collective stream of intelligence…
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
9
10. Little Brother
Connected Little Brothers will be a higher intelligence
than Big Brother
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
10
11. Little Brother
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
11
12. An Inverted Orwellian Revolution
Little Brother has access to
vast amounts of data
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
12
13. Human Connectedness
Viral Streams will add light fiber power to the
Collective Intelligence
Small Networks close
networks will be more
powerful than
individual Influencers
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
13
14. Social Vectors
SENTIMENT BREAKING
TRENDS
RELEVANCE INFLUENCE CONNECTEDNESS
TRUST
PERSONA
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
14
15. Evolution of Influence
2009 number of Followers
2010 Followers and Engagement (RTs, @Replies)
2011 most number of Friends talking about the topic
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
15
16. Cartoon Deck – Viral Influence
http://bit.ly/hFltVp
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
16
17. SOCIAL VECTORS
Find Community Champions
Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee
Lovers | Comcast | Comedy | Cool Brands | Dancers |
Dating | Doctor | Dog Lovers | Engineer | Extreme Sports |
Finance | Food | Lawyer | Marketing | Mommy Bloggers |
Musician | News | Photography | Politics | Religion |
Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine
Lovers
People are 300% more likely to engage
when properly targeted
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
17
18. PeopleBrowsr Playground
The Playground is an all inclusive social media platform
designed to efficiently monitor the social conversation
around any brand or topic and
identify the most influential people.
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
18
19. Search
Community Search
Retweet Analytics
1,000 Days of Degrees of Separation
Conversations
Kred Influence Outreach
Post Effect
Filter
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
19
20. SEARCH
Search
View important statistics around Keyword
Top Locations
Sentiment
Top Communities
Gender Statistics
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
20
21. SEARCH
Search
Topics, Locations, Communities
Hyper-target your search:
1. Select a community
2. Location
3. Topic
Create your own Community out of Bio keywords, specific
users, or mentioned Hashtags
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
21
22. Engagement
Cross-Network Search
Assign Tweets
1,000 Days Chart
Share Accounts
Streaming Analytics
Role Management
Schedule Posts
Monitor Team Members
Post Effect
Tag a User / Post
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
22
23. ENGAGEMENT
Cross-Network Search
Browse Networks with ease
Search a keyword in your source stream or a variety of
other networks
Search in blogs
Search a keyword in the Google Blog Stream to
browse through Blog links without leaving
Engage
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
23
24. ENGAGEMENT
Stream Analytics
Get all the analytics for your search in one Stack
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
24
25. Analytics
In-Depth Sentiment Analysis
Individual Influencers’ Sentiment
Cross Network Data Mentions
Find Relevant Conversations
Compare Keywords
Monitor Trends for Real-Time
Engagement
Custom PDF Report
See Historical Data
Identify Influencers with Kred
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
25
26. ANALYTICS
Compare Keywords
Compare relevant data for your business
See 2 or more keywords in the same chart
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
26
27. ANALYTICS
View Mentions by Source
See statistical data for
Twitter, Facebook,
News, Blogs, Forums
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
27
28. Grid
Search the PeopleBrowsr Datamine
Analyze the Social Grid
Refine Results
See Hyper-Targeted Streams
Customized Reports
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
28
29. GRID
Main Features
View raw data of search and stream filtering
Create customized reports – search keywords, @names
Filter by location, hyper-targeted community and history
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
29
30. GRID
Customized Reports
Hyper-targeted search
Keyword Over Time
Keyword by Community
Keyword by Country
Keyword by Cities
Stream report of posts
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
30
31. Case Studies
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
31
32. CASE STUDIES
TV Analytics
Social TV Analytics will eventually
replace Nielsen as the primary
data used by Media Buyers….
Here’s Why…
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
32
33. CASE STUDIES
Objectives
Replace Nielsen rating system with Social Media Data
Identify TV Show preferences of the Social Audience
Implement traditional ratings with Social Data to
achieve more accurate results
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
33
34. CASE STUDIES
The Test Case
Filter Social mentions of 900 major TV Shows in
the United States
Communities Composed of Social Media Users
related by their Affinities
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
34
35. CASE STUDIES
The Solution
TV Show Identification
Search beyond exact Show Titles
AKAs
Typos
Characters Names
Actors Names
House OR Gregory House OR GregoryHouse OR Doctor
House OR DoctorHouse OR DrHouse OR Dr House OR
Doctor Cuddy OR DoctorCuddy OR DrCuddy OR Lisa
Cuddy OR Hugh Laurie OR ….
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
35
36. CASE STUDIES
The Solution
TV Show Identification
Filter out noise and irrelevant results
Contextual
Proximity
Exclusions
NOT the house OR my house OR your house OR *s house
OR this house OR that house OR cleaning OR for sale OR
buying OR sold OR bought OR dog house OR our house OR
full house OR fire OR leave OR party OR white OR …
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
36
37. CASE STUDIES
The Solution
Communities
Identify demographics through
Declared Age
Marital Status
Profession
Followers of account
Under18 = (student OR freshman OR junior OR senior)
AND (list of 18K high schools) OR in high school OR I’m
6-17 years old OR I’m a teenager OR student of (high
schools) OR studying for the ACTs OR learning to drive OR
I want a fake ID OR …
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
37
38. CASE STUDIES
Data Size
Total number of TV Show mentions since January 2011
30 Million
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
38
39. Data Size
Number of people in each Community
Under 18 – 1,615,107
100K – 346,537
Age 19-24 – 412,479
Allergy – 134,585
Age 25-35 – 1,636,156
Tech – 5,111,413
Moms – 370,762
Adventure + Tech – 1,673,600
Heavy Searchers U. 18 – 132,231
Active Investors – 5,127
Heavy Searchers 19-24 – 40,980
Adventurers/Outdoors – 139,121
Heavy Searchers 25-35 – 201,238
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
39
40. Data Size
Number of people in each Community
Community # Observed Community # Observed
Under 18 1,615,107 $100k+ HHI 346.537
19-24 412.479 Allergy sufferers 134.585
25-35 1,636,156 Tech 5,111,413
Moms 370,762 Adventure + Tech 1,673,600
Heavy Searcher u. 18 132,231 Active Investors 5,127
Heavy Searchers 19-24 40,980 Outdoor Adventurers 139,121
Heavy Searchers 25-35 201,238
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
40
41. CASE STUDIES
TV Shows Analytics
TV Show: 60 Minutes
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
41
42. CASE STUDIES
TV Shows Analytics
Communities: Under 18
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
42
43. Data Flow - Communities
Firehose
RabbitMQ
Xapian
Search Indexer
Search Engine
Communitiser
Text File
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
43
44. CASE STUDIES
Champions Campaign
Industry: Computer Software
Performance and Results:
Background: Large software
company aiming to promote itself on
50%
Percentage of total registrations from
social media channels
Twitter
Engagement: 12 months
5,000
# of new followers
Goals: Maximize participation to
online seminars and increase
awareness
36%
# of CTR
PeopleBrowsr Solution: Extract all
users aligned with SAP target
audience; most influential selected
for engagement
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
44
45. CASE STUDIES
Trend Analytics
Viral Analytics… RT Acceleration
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
45
46. CASE STUDIES
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
46
47. CASE STUDIES
Trust Triangulation
There is a young girl trapped in the basement
Location
Influence
Kredentials
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
47
48. CASE STUDIES
Bot Detection Metrics
Sent Post Count to @Name Mention Ratio
Sent Post Count to Key word frequency
Velocity
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
48
49. CASE STUDIES
Human Border Trafficking in
the Middle East
Classified
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
49
50. Kred
Measurable
Influence
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
51. Billions Of Conversations
Filter messages
Sort by Community
Measure social influence
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
51
52. We All Have Influence Somewhere
Every voice is important.
Our main Influencers are everyday people
and networks of friends.
Small Close Networks of normal people
are the Rock Stars of Influence.
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
52
53. What is Kred?
Transparency
Community
Trust and Generosity
Kred enriches your contributions to and
interactions with your viral social sphere.
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
53
54. What is Kred?
Kred is Measurable Influence based on two metrics:
Influence
Ability to inspire action:
Retweets, Replies, New follows.
Outreach
Generosity, rewards actions,
interaction with others.
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
54
55. Kred Influence
Influence measures what others do for you
Normalized 1,000 point scale
Influence
How you inspire others to take
action.
Metrics include:
Retweets
@Replies
New Follows
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
55
56. Kred Outreach
Outreach measures generosity
Points “level up” and
increase infinitely
Outreach
How others inspire you to interact
and engage.
Metrics include:
Retweets
@Replies
New Follows
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
56
57. Kredentials
Identity Archive
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
57
58. Kred Wishes
Wishes are matched with Grants
Anyone can
make a wish
Anyone can
grant a wish
The platform brings people
together
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
58
59. Kred Wishes
The power of community to achieve personal goals
A Wisher announces a Wish to their community of friends and followers
The Community supports the wish with Boosts
A Grantor can then elect to fulfill the wish
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
59
60. Granting A Kred Wish Creates Buzz
Friends & Followers support the wish with
Retweets and Boosts
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
60
61. Swinging through the trees…Language evolved
Little Brother will carry the
next level of Human
Evolution – Influencers and
Authorities independent of
Institutions
@WingDude
JodeeRich@PeopleBrowsr.com
Tech in Government & Industry: Jodee Rich CEO | PeopleBrowsr
61