5. a 500M+ Datamine
very high speed Analytics
real time Influence Scoring
Message Graph for Intelligent Networks
5
6. +
Robyn Peterson,
CTO, Mashable
We made a Facebook
“When Mashable
needed real time application acquisition …
social analytics,
we chose for more data
PeopleBrowsr
because they
have a deep
repository of
current social
data that’s
indexed, filtered
and ready to go”
9. Who (or what) is Influential…
The Person or the Message?
@jkrums Jan 15, 2009
http://twitpic.com/135xa - There's a plane in
the Hudson. I'm on the ferry going to pick up
the people. Crazy.
9
14. Kred is the leader
Transparent
Two Scores
Community Based
Shery Alwakel
@sherehaan
“Thanks a lot kred it's
Peter Shankman @petershankman one of the best sites
that I use and it's worth
“Just saw a media preview of the new following #TheBest
@kred 959/8. Holy. Crap. HOLY. CRAP.” @kred”
Kathyrn Armstrong
Dr. Andy Baldwin @DrAndyBaldwin
“While researching the sites, I used
both Klout and Kred frequently and I “Proud to be a leader in the influential @Kred
have to say that the platform I like best #socialmedia crew. Check out the new #KredStory
is Kred” kred.com”
14
15. Kred is different
with Pictures and Videos and Links
“Beyond just a
number”
16. Kred creates Revenue
with Influencer Lists for Brands
Andrew Blair, Manager,
Traffic Strategy,
NBC Universal
“PeopleBrowsr
was instrumental
in building social
media buzz for
new influencers
critical to
launching hits”
17. Kred increases ROI
Email Marketing for Enterprise
6.4m Emails matched
Roger K. Beaty
@RogerKBeaty
“Just got my ‘top 5%’
Influencer badge
from #Kred. Very
nice touch;
I think I like that. =))
#Influence
18. Kred Influences the Influencers
...over 3,000 mentions a day, and growing…
Top 100 Brands on Twitter
Steve Goldner
@socialsteve
“The future of
@kred looks
strong ... Nice
roadmap ahead.”
John Bell, Global Managing
Director, Social@Ogilvy
“We love working with innovative
technologies like Kred”
18
26. Kred for Brands allows
Brand Managers and Strategists
to Identify, Prioritize, and Engage
their most valuable Influencers
27. Facebook Analytics and Insights
Interests of your Brand’s Fans by Category
Pages your Brand’s Fans are most likely to also like
Facebook Demographics as Geography, Age, and
Gender
29. Deep Analytics about any Facebook
Page Fans
See the Facebook Brand pages that your Fans like
and are most likely to Engage with
Music
Band
TV Show
Movies Communities
34. Find out how Facebook Influencers
engage
Fans of CocaCola in the top 1% of Influence
engage an average of 749 times per month
Percentile
Engagement/mo
80 90 100
35. Find out how Facebook Influencers
engage
Fans of CocaCola in the top 1% of Influence
have an average score of 80.5
Percentile Avg Influence
0 10 20 40 60 80 100