This document discusses tools for analyzing real-time internet conversations from social media sources that cannot be easily tracked by traditional analytics tools. It provides an analysis of tweets during the 2010 Super Bowl, finding that brands like Doritos and Bud Light that ran multiple themed ads received more positive sentiment tweets. Metrics like positive mentions, sentiment polarity, and tweet volume are used to evaluate brand performance and the effect of advertising on social media conversations.

1. Intelligent Stream Mining and Strategic Response Solutions “ Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts, cannot keep pace with these conversations.”

3. Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis

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14. O’Reilly and PeopleBrowsr Analysis:

15. Correlation of Tweets and Ads

16. Doritos and Bud Light ran a series of themed ads Doritos ran more ads and received more positive sentiment tweets

21. SuperBowl By Volume Mullen and Radian6 O’Reilly and PeopleBrowsr O’Reilly and PeopleBrowsr By Volume By Positive

22. Intelligent Stream Mining and Strategic Response Solutions Contact me [email_address] if you would like to see the SuperBowl Brand Tweets