PeopleBrowsr Keynote Slides - About Us

1. A HIGH TECH SOCIAL ANALYTICS COMPANY WITH A PASSION FOR MARKETING WE ARE...

2. MISSION To Assemble the Collective Intelligence Post by Post and share it with you in Custom Solutions Public posts from Twitter, Facebook and other social networks 10,000/sec growing to 100,000/sec ReSearch.ly, Interest Graph, Viral Analytics, Audience and Champion Influence Campaigns...

3. To Build Advanced Conversation Technology to Store Index Retrieve Every public human conversation... TECH VISION Over 30 terabytes and growing at 1 terabyte /month Fast, sub 1 second, thanks to SSDs, affordable Processors and fiber Location, Community, Gender, Relationship, Sentiment, Mentions

4. We find your Champions In the Communities they Influence Then Meaningfully Engage with them ENTERPRISE Find Brand Ambassadors using our vast conversation DataMine to build an Influencers Interest Graph Using their BIO profiles Design and implement innovative social campaigns

5. Over 10 Indexes for filtering and categorizing Collective Intelligence with 1,000 Days of Posts Social Vectors DATAMINE INFLUENCE SENTIMENT RELEVANCE PERSONA BREAKING TRENDS CONNECTEDNESS TRUST

6. Find Community Champions Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers SOCIAL VECTORS People are 300% more likely to engage when properly targeted

7. An Interest Graph is... A grouping of champions A champion is... An influencer who has a wide audience of friends who are discussing a relevant topic SOCIAL VECTORS

8. Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle Our Customers

9. 1,000 Days of Conversations and Mentions Monitoring and Engagement Champions Community Profiling PeopleBrowsr Platform Engagement Center Viral Analytics ReSearch.ly Viral Analytics

10. Enterprise Services Brand Champion Scorecard Human and Mechanical Sentiment Champion Campaigns Custom Reports Audience Build Persona Profiling API Research Reports

11. As Google indexed the web, we index social media This next gen social search focuses on the things that matter to consumers of media and information now ReSearch.ly finds influencers , the communities they influence, where the conversation is happening, why it ’s relevant - both in real-time and with 1,000 days of data PLATFORM

12. Capturing the Interest Graph PLATFORM

13. Brand Champions Report 1000 days brand chart Find your champions communities Find your champions in each community Walk the Interest Graph ENTERPRISE SERVICES

14. Engagement Center Assign Tweets Team Collaboration Share Accounts Schedule timed Tweets, receive email notifications Manage several networks, create multiple stacks Access Twitter Lists PLATFORM

15. Hyper Target Gender BIO Geo-Location Preferences Engagement Build Followers Reporting Monitoring Direct Message Analysis Audience Build Campaign 30 Tb data 1,000 days of history 30-60% follow back 4-5% CTR Analytic.ly ENTERPRISE SERVICES

16. Facebook Audience Build Campaign ENTERPRISE SERVICES Identify Trends Acceleration in conversation FB Media Buy Strategize Identify Trends Copy Ads and Outreach Measure velocity Around key terms Events, Celebrities, Movement Includes trends to make the copy relevant Ability to track Click-through Monitoring

17. 95% Accuracy -Vs - 70-80% Automation alone Analyze 1,000 days of historical data and live streams in real time Our algorithm combined with human review improves results up to 95% accuracy Human Sentiment Analysis ENTERPRISE SERVICES

18. Profile Analysis Persona Profiling – Identify audience, major trends and profiles Audience Buckets – Based on key words in bio profile and conversations Engagement Profiling – Identify engagement batches Champions – Influential people engaging with brand High Potential – People interested in the industry and active on social media Viral Promo – People responsive to promo and RTs ENTERPRISE SERVICES

19. Research Reports Specialized research in conjunction with industry experts - including Brian Solis and Tim O ’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement , customer loyalty and more… Previous Reports have included: Facebook and the New Age of Privacy Influence is Bliss: The Gender Divide on Twitter 2009 Australian Leaders Election Debate BP and Obama Oil Spill: Sentiment by the Numbers SXSW 2009 Retrospective ENTERPRISE SERVICES

20. Performance and Results: 26,000 # of identified potential fans ready to be activated Revealed the international appeal of the brand, HHI and age profile were in line with customer focus Industry: Gaming Background: Comprehensive overview report of social conversation and themes Engagement: 3 months Goals: Identify demographic, psychographic and conversation PeopleBrowsr Solution: Reports created using our Datamine from 720 days of conversations with mechanical turk, community identification, interest graph, viral analytics and ReSearch.ly CASE STUDIES Epic Mickey Interest Graph

21. Palm Viral Analytics CASE STUDIES Spot breaking news Find relevant conversations Monitor trends for real-time engagement Cross network data mentions Identify brand advocates and critics with sentiment analysis

22. Industry: Media Entertainment Background: Promote network TV show Engagement: 3 months Goals: Create online buzz during the event build audience PeopleBrowsr Solution: Extract all potential viewers who mentioned TV show keywords for the last 360 days for engagement CASE STUDIES Audience Campaign Performance and Results: 1 st Trending Topic in Twitter during premiere 17,000 # of hashtag mentions during the week of the premiere 42% Click Through Rate ( CTR ) 11,000 New followers in the first week

23. Brand Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my Twitter fans http://bit.ly/6Q10hZ Campaign and Messaging Performance +22,000 Followers Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! http://bit.ly/bKmHIJ +11,000 Followers Invitation to register to an event DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Dec 8 th , Dec 15 th. Win an iPod Shuffle! http://bit.ly/3zDnDJ 1,000 Registrants Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga http://bit.ly/bH0zGg +3,000 Clicks CASE STUDIES

24. 2011 Super Bowl YTD 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271% . Doritos had the highest number of mentions in 2010 and was the 3 rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry , represented by Volkswagon, Chrysler and Chevrolet. CASE STUDIES

25. Performance and Results: 50% Percentage of total registrations from Twitter 5,000 # of new followers 36% # of CTR Industry: Computer Software Background: Large software company aiming to promote itself on social media channels Engagement: 1 2 months Goals: Maximize participation to online seminars and increase awareness PeopleBrowsr Solution: Extract all users aligned with SAP target audience; most influential selected for engagement CASE STUDIES Champions Campaign

26. Industry: Media Entertainment Background: Creation of a Twitter report for studio executives/ impact of promo scheduling Length of Engagement: 8 months Goals: Evaluate the impact of traditional media on the social media sphere PeopleBrowsr Solution: 180 days historical reporting with overlay of traditional ad schedule CASE STUDIES Ad Measurement Performance and Results: 75,353 # of Tweets extracted for 180 days 12:30p & 7:00p Peak times of engagement 60/40 M/F demographic breakdown of tweets

27. PeopleBrowsr Difference PeopleBrowsr Platform: ReSearch.ly, Viral Analytics, Engagement Center Datamine with 1,000 Days of History Collective Intelligence indexed for sentiment, location, community, relationships and gender Find brand champions , identify top influencers & engage with champion communities Enterprise Services: Custom reporting , with in-depth Analysis led by industry experts Human Sentiment Analysis with mechanical turk – 95% accuracy Analytics tailored for client needs to track metrics , CPM, demographic of audience, conversation topics API / Data Cloud access customized to clients

28. Global Command Centers High Tech Social Media Command Centers in San Francisco, New York and Sydney A Crisis Management Room Social Engagement Hub Research Lab for Influence Metrics and Measurement Tactical Outpost for Strategy Execution Centrally Located with 24/7 Access

29. Global Command Centers San Francisco | New York | Sydney

30. www.PeopleBrowsr.com @PeopleBrowsr [email_address]