The Power of Storytelling. How you can use stories, to create engagement, offer experiences, inspire and be remembered! Using social media examples of Pepsi, Nike and Coke as well as others.
About the Author
Penny de Villiers is a Director of Impi Social Media. Penny is also an author and recently published a book focusing on Personal Branding called Introducingu – ”How to market the REAL you, using SOCIAL MEDIA.” IntroducingU, a division of Impi Social Media, helps people rebrand themselves and establish powerful online brands using LinkedIn and Social Media. She has been involved in branding and marketing large international companies and has also launched six micro businesses. She is a successful, popular public speaker and is a member of the Professional Speakers Association of South Africa.
2. Influencing others to trust the story teller
Shape decisions
Change behavior
Stories are
3.
4. Session Goals
• Shift from
Product thinking
→ Story thinking
• Why stories work
• Tell you some great
brand stories
• Inspire you to find your
own brand stories
11. Applies to all types of learning.
People are said to learn visually,
auditory and some kinaesthetically.
Story telling puts people into
listening mode.
What we experience
Embed it in a story and it will be
remembered better than presenting
information
Proven
Fact
By
Academics
15. Shift from merely brand affinity, to focusing on people, and what they VALUE.
Great storytellers don’t remind us of how GREAT they are but how great WE are.
Brands are not the hero’s. The AUDIENCE is the HERO of the story.
We should be helping people to become more heroic in their own lives and
to REACH deeper and get more in touch with themselves.
New style of brand storytelling
19. There is Greatness
in all of us
The idea is simply that
It’s an inspirational theme
Challenging us to find our unique strengths
Possibilities, hope “were all capable of it”
20. The specific role of myths was ultimately to
convince people that they could be heroes and
not just for themselves but for others.
A hero is someone who has given his or her life to something bigger than oneself.”
― Joseph Campbell
The hero is the
audience
21. Pepsi show us how to INSPIRE stories
Refresh everything campaign
22. 6 Million people visited Facebook
Over 400 video submissions
Videos received over 400 million page reviews
63 million votes
Over 700 blog postings mentioned the campaign
26. Living in the moment is all about living
like there's no tomorrow.
Realizing beauty in every moment.
It’s a conscious act that requires
participation, not just observation,
but the reward is a richer, fuller life.
This is your life, live for now!
People and what people value Great storytellers don’t remind us how great they are but how
The idea is simply that there is greatness in all of us, and the challenge for each of us is to find our unique strengths. This idea is far more powerful that the expected glamorization of the star athlete for the brand du jour which we’ve all seen 1000 times. Perhaps greatness for most of us is in effort, focus and seeking a goal. "The idea behind 'Find Your Greatness' is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level," said Greg Hoffman, Nike VP of Brand Design and Communications in a release. "Nike’s co-founder Bill Bowerman said, 'If you have a body you're an athlete,' and that's a really compelling insight for all athletes as we celebrate great sporting moments this summer."
Living in the moment is all about living like there's no tomorrow. To do this, you must realize beauty in every moment, and in everyday activities. It’s a conscious act that requires participation, not just observation, but the reward is a richer, fuller life. This is your life, now live!