2. 2
thecrowdcafe.com
leading provider of research, data and analysis on the
global crowdinvesting industry
Jonathan Sandlund
j@thecrowdcafe.com
@jsandlund
About Me
18. 18
‣ Sector-Focus
‣ Generalists v. Specialists
‣ Stage-Focus
‣ Seed v. Early v. Emerging Growth v. Later-Stage
‣ Project-Based (Real Estate / Film / Music / Etc.)
‣ Affinity
‣ By Race / Geography / Sex / Interests & Ideals
Additional Considerations
27. 27
What’s Next?
From 2000 to 2010 the cost of building a
startup declined by a factor of 10X
Fundraising is next.
Centrality will drive fundraising costs into the
ground, making capital formation accessible to
all.
28. 28
What’s Next?
Twitter et al. liberated control over information
Crowdinvesting will liberate control over capital.
30. 30
Crowd
funding
Technical
Disruption
Entrance of the internet
into private capital formation
process.
Cultural
Disruption
A desire to connect more
meaningfully with the
things we buy, the things
we do, and the things we
invest in.
Two mega-trends colliding
Investment Crowdfunding
32. A fundamentally more efficient
capital formation process
32
Technical
A Big UK Bank
Source: http://www-core.nesta.org.uk/library/images/NestaBanks.jpg
34. Summed up...
✓ The first major change
in security law in 70+
years;
✓ Invites the internet into
the capital formation
process.
TechnicalTechnical Disruption
What it means...
✓ Processes moved online
✓ Efficiencies realized
✓ Incumbents with
traditional cost structures
obseleted
✓ New markets served
35. But it’s not just structural change
driving the disruption.
35
Cultural
It’s also cultural.
36. A cultural shift
36
‣ Web 1.0 The Information Web
‣ Web 2.0 The Connected Web
‣ Web 3.0 The Meaningful Web
Cultural
37. 37
Chicago Booth: 13% of Americans trust the stock
market
Distrust is pervasive
Chicago Booth Financial Trust Index
Cultural
38. Today
little alternative to public markets
38
Tomorrow
individuals empowered to invest in the the companies,
people and causes they believe in
Cultural